{"product_id":"fusionmicrofinance-marketing-mix","title":"Fusion Microfinance Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Fusion Microfinance aligns product offerings, pricing tiers, digital and branch distribution, and targeted promotions to serve underserved clients and drive growth. This preview highlights key moves—grab the full 4Ps Marketing Mix Analysis for an editable, data-backed report with actionable strategy, examples, and presentation-ready slides to save time and win clients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWomen JLG Microloans\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWomen JLG Microloans provide joint‑liability group loans to women in rural and semi‑urban areas for income‑generating activities, with ticket sizes tailored to enterprise needs (typically ₹10,000–₹50,000) and flexible tenures; repayments are scheduled monthly or fortnightly to match local cash flows. The product targets financial inclusion and livelihood resilience, reporting borrower composition above 95% women and recovery rates near 98%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTop‑Up \u0026amp; Emergency Credit\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eShorter-tenor top-up and emergency loans (typically 3–6 months) help clients bridge working-capital gaps and shocks, aligning with India’s microfinance sector scale—about INR 3 trillion outstanding as of Mar 2024. Disbursement and eligibility are tied to prior repayment behavior and household affordability assessments, with many providers offering decisions within 24–72 hours to reduce business disruption. Clear credit limits and mandatory cooling-off periods promote responsible use and lower rollover risk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMicro‑insurance Bundles\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCredit‑life and basic health\/accident covers are bundled with loans via partnered insurers, with premiums, benefits and exclusions disclosed in vernacular to ensure borrower understanding. Field officers facilitate claims support and documentation to improve access and timely settlement. These micro‑insurance bundles mitigate household risk and reduce portfolio stress by protecting borrowers from income shocks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLivelihood Support Add‑ons\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLivelihood Support Add-ons provide practical, visual, locally relevant business skills, bookkeeping tips and market linkage sessions that improve loan effectiveness and client income stability; sector repayment rates commonly exceed 90–95% and targeted training is linked in studies to roughly 15–25% higher business survival. Periodic group trainings foster peer learning and trust, while partnerships with NGOs extend reach and lower outreach costs.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eNon-financial skills: practical, visual, local\u003c\/li\u003e\n\u003cli\u003eImpact: 15–25% higher survival in trained groups\u003c\/li\u003e\n\u003cli\u003eSocial capital: group trainings build trust\u003c\/li\u003e\n\u003cli\u003eCost-efficiency: NGO partnerships expand reach\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Service Layer\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpdigital service layer enables ekyc onboarding and fully digital loan applications with electronic disbursements cutting from days to under minutes increasing processing speed transparency sms reminders lift on-time repayments by while local-language helplines resolve issues rapidly data-driven credit models improve approval accuracy product fit using portfolio analytics alternative data.\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003eeKYC: onboarding \u0026lt;30 minutes\u003c\/li\u003e\u003cli\u003eDigital loans: faster disbursements\u003c\/li\u003e\u003cli\u003eReminders: ~20% better repayment\u003c\/li\u003e\u003cli\u003eHelplines: local-language support\u003c\/li\u003e\u003cli\u003eData tools: improved credit fit\u003c\/li\u003e\n\u003c\/pdigital\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWomen JLG microloans: ₹10k–₹50k, \u0026gt;95% women, ~98% recovery, digital onboarding \u0026amp; training\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWomen JLG microloans (₹10,000–₹50,000) target income generation; \u0026gt;95% women borrowers and ~98% recovery. Shorter-tenor top‑ups (3–6m) and eligibility via affordability\/repeat repayment reduce rollover. Bundled credit‑life\/health cover, livelihood training (15–25% higher survival) and digital onboarding (\u0026lt;30 mins) plus SMS reminders (~+20% on‑time) strengthen inclusion and portfolio quality.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTicket size\u003c\/td\u003e\n\u003ctd\u003e₹10k–₹50k\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWomen share\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecovery\u003c\/td\u003e\n\u003ctd\u003e~98%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSector outstanding (Mar 2024)\u003c\/td\u003e\n\u003ctd\u003eINR 3 tn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnboarding\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;30 mins\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSMS impact\u003c\/td\u003e\n\u003ctd\u003e+20% on‑time\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTraining impact\u003c\/td\u003e\n\u003ctd\u003e+15–25% survival\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Fusion Microfinance's Product, Price, Place and Promotion strategies, using real brand practices and competitive context. Ideal for managers, consultants and marketers needing a structured, data-grounded marketing positioning brief.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Fusion Microfinance’s 4P marketing mix into a concise, plug-and-play one-pager that eases stakeholder alignment and speeds decision-making by summarizing Product, Price, Place and Promotion into an easily digestible format for presentations, workshops, and cross-functional discussions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDense Rural Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBranches placed within high‑potential villages and trading hubs cut client travel to under 30 minutes on average; Fusion operated ~1,050 branches as of FY2024 with 1.8 million active borrowers. A hub‑and‑spoke layout balances reach and control, centralizing cash and compliance at hubs while spokes handle field servicing. Site selection relies on demand density, road connectivity, and credit\/risk indicators. Branches double as service centers, cash nodes, and staff training hubs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDoorstep Delivery by FOs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eField officers hold village center meetings, collections and client servicing on fixed weekly routes, lowering client opportunity cost and improving repayment timeliness; Fusion reported servicing roughly 1.2 million clients with an AUM near INR 3,500 crore as of Mar 2024.\u003c\/p\u003e\n\u003cp\u003eRegular doorstep schedules increase reliability and cut travel time for clients, contributing to lower dropout rates and higher retention; Fusion cites double-digit repeat-borrower ratios and portfolio-at-risk under 2.5% in FY24.\u003c\/p\u003e\n\u003cp\u003eDoorstep delivery builds trust via face-to-face interaction, reducing cancellations and missed collections, while formal escalation paths and local supervisor interventions ensure rapid service recovery and complaint resolution within 48–72 hours.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBC\/Agent Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBusiness correspondents and vetted agents extend Fusion Microfinance last‑mile coverage where branches are sparse, leveraging a nationwide BC network of over 1 million agents as of March 2024 to reach remote clients. They enable cash‑light transactions and documentation support, boosting disbursement efficiency and digital repayment uptake. Strict KYC, training, and monitoring safeguard compliance and reduce fraud. Commission structures reward quality over volume to align agent incentives.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Channels \u0026amp; Payments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDisbursements and repayments flow via bank accounts, UPI and other regulated rails to minimise cash risk, while eKYC, eSign and app workflows shorten turnaround times allowing near-instant onboarding and loan processing. Multilingual IVR and WhatsApp offer self‑service repayment and query resolution, reducing branch visits. Integration with CBS\/MIS provides real‑time visibility into collections and portfolio health.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDigital rails: bank accounts, UPI, regulated PSPs\u003c\/li\u003e\n\u003cli\u003ePaperless: eKYC, eSign, app-driven TAT reduction\u003c\/li\u003e\n\u003cli\u003eSelf-service: multilingual IVR, WhatsApp\u003c\/li\u003e\n\u003cli\u003eRealtime ops: CBS\/MIS integration for visibility\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommunity Touchpoints\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTie‑ins with SHGs, panchayats and local NGOs give Fusion credible grassroots access; India had over 7 million SHGs by 2023, expanding potential outreach and loan uptake in rural clusters.\u003c\/p\u003e\n\u003cp\u003eRegular presence at haats, melas and agri markets (weekly footfall in hundreds to thousands) plus rotating meeting venues widens coverage, while feedback loops from community leaders sharpen product design and recovery practices.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSHG reach: \u0026gt;7 million (2023)\u003c\/li\u003e\n\u003cli\u003eMarket touchpoints: weekly haats\/melas — hundreds–thousands footfall\u003c\/li\u003e\n\u003cli\u003eRotating venues: broader intra‑cluster coverage\u003c\/li\u003e\n\u003cli\u003eCommunity feedback: iterative service design\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e\n\u003cstrong\u003e~1,050\u003c\/strong\u003e branches, \u003cstrong\u003e1.8M\u003c\/strong\u003e borrowers, \u003cstrong\u003eINR 3,500 Cr\u003c\/strong\u003e AUM; PAR \u0026lt;\u003cstrong\u003e2.5%\u003c\/strong\u003e drives last-mile reach\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFusion places ~1,050 branches (FY2024) and hub‑and‑spoke ops to serve 1.8M active borrowers, AUM ~INR 3,500 crore (Mar 2024). Doorstep servicing and 1.2M serviced clients cut travel \u0026lt;30 mins, PAR \u0026lt;2.5% (FY24). BC network (1M+ agents) and SHG links (\u0026gt;7M SHGs, 2023) extend last‑mile reach and digital uptake.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\u003c\/td\u003e\n\u003ctd\u003e~1,050 (FY24)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eActive borrowers\u003c\/td\u003e\n\u003ctd\u003e1.8M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAUM\u003c\/td\u003e\n\u003ctd\u003eINR 3,500 Cr (Mar 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePAR\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;2.5% (FY24)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBC agents\u003c\/td\u003e\n\u003ctd\u003e1M+ (Mar 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eFusion Microfinance 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Fusion Microfinance 4P's Marketing Mix Analysis you’ll receive instantly after purchase—no surprises. This ready-made, editable document covers Product, Price, Place and Promotion in full. You're viewing the exact, final file—comprehensive and ready for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":55675102921081,"sku":"fusionmicrofinance-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/fusionmicrofinance-marketing-mix.png?v=1755802357","url":"https:\/\/portersfiveforce.com\/products\/fusionmicrofinance-marketing-mix","provider":"Porter's Five Forces","version":"1.0","type":"link"}