{"product_id":"freshpet-pestle-analysis","title":"Freshpet PESTLE Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMake Smarter Strategic Decisions with a Complete PESTEL View\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eGain strategic clarity with our PESTLE analysis of Freshpet—three key external forces shaping its growth are unpacked and linked to financial implications. Ideal for investors and strategists seeking actionable intelligence. Purchase the full report for the complete, editable analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eolitical factors\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAgricultural and trade policies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eChanges to farm subsidies (US government payments to producers were roughly $50 billion in 2023, USDA) and shifts in import tariffs or trade restrictions can materially swing meat and vegetable input costs for Freshpet recipes. Geopolitical tensions, notably disruptions since 2022 in Black Sea trade, have tightened supplies of proteins and oils, raising ingredient price volatility. Favorable trade agreements like USMCA reduce tariff-related sourcing risk, while policy unpredictability forces Freshpet to diversify suppliers across regions to stabilize costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnergy and refrigeration incentives\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGovernment incentives under laws like the Inflation Reduction Act (ITC adders up to 30% for qualifying energy projects) can offset Freshpet’s in-store refrigeration and plant upgrades, while rising grid costs—US commercial electricity averaged about 16.6¢\/kWh in 2024—and demand charges (often up to ~$30\/kW‑month) raise cold‑chain costs. EU carbon prices near €85\/ton in 2024 and any domestic carbon pricing increase operating costs, and public utility commissions set rates and demand charge structures that materially affect long‑term capex planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFood policy and nutrition agendas\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePolitical emphasis on food safety and transparency extends to pet nutrition, with the US pet food market exceeding $40 billion in 2023 and regulators tightening oversight on ingredient sourcing and processing.\u003c\/p\u003e\n\u003cp\u003eAgencies pushing stricter provenance rules and audit trails favor firms with strong QA systems, reducing risk of recalls and protecting shelf placement.\u003c\/p\u003e\n\u003cp\u003eCompliance-driven cost increases can burden smaller producers but help differentiate premium, less-processed offerings that command higher margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocal permitting and retail regulations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMunicipal codes govern installation of dedicated refrigerated cases in stores, with health and fire authorities often imposing placement, wiring and inspection requirements that can extend store-ready timelines. Variability across U.S. and international jurisdictions increases rollout complexity and can slow expansion for fresh-refrigerated brands; Freshpet reported placement in roughly 28,000 retail outlets as of 2024, making coordinated permitting material to growth. Strong retailer-government coordination has reduced delays for major chains, smoothing nationwide expansion.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePermitting: municipal codes dictate case installation\u003c\/li\u003e\n\u003cli\u003eCompliance: health\/fire inspections add procedural steps\u003c\/li\u003e\n\u003cli\u003eVariability: jurisdictional differences lengthen timelines\u003c\/li\u003e\n\u003cli\u003eCoordination: retailer-government alignment speeds rollouts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLobbying and industry associations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMembership in pet food and refrigeration trade groups shapes regulatory outcomes for Freshpet, as industry lobbying helped influence labeling and cold-chain guidance; the U.S. pet food market totaled 53.04 billion in 2023 (APPA), increasing leverage for organized voices.\u003c\/p\u003e\n\u003cp\u003eCompetitors’ lobbying on labeling or claims can narrow acceptable marketing language, while active engagement secures pragmatic implementation timelines; underinvestment risks stricter standards that disproportionately affect fresh formats.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003etags: industry influence, APPA 2023 $53.04B, labeling risk\u003c\/li\u003e\n\u003cli\u003etags: refrigeration policy, advocacy returns, implementation timelines\u003c\/li\u003e\n\u003cli\u003etags: underinvestment threat, fresh-format compliance costs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFarm subsidy swings, IRA ITC and EU carbon reshape refrigeration costs and sourcing risk\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eInput-cost swings from farm subsidies (~$50B US 2023) and trade risks (USMCA lowers tariff risk) increase sourcing volatility; energy incentives (IRA ITC up to 30%) offset refrigeration capex while grid costs (US commercial 16.6¢\/kWh 2024) raise Opex. EU carbon ~€85\/t (2024) and tightening safety\/provenance rules favor firms with strong QA; Freshpet in ~28,000 stores (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eFactor\u003c\/th\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFarm subsidies\u003c\/td\u003e\n\u003ctd\u003e$50B (US, 2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnergy cost\u003c\/td\u003e\n\u003ctd\u003e16.6¢\/kWh (US commercial, 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIRA incentive\u003c\/td\u003e\n\u003ctd\u003eITC up to 30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCarbon price\u003c\/td\u003e\n\u003ctd\u003e€85\/t (EU, 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail reach\u003c\/td\u003e\n\u003ctd\u003e28,000 stores (Freshpet, 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eExplores how macro-environmental factors uniquely affect Freshpet across Political, Economic, Social, Technological, Environmental and Legal dimensions, with data-backed trends and forward-looking insights to identify risks and opportunities for executives, investors and strategists.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, visually segmented Freshpet PESTLE summary that highlights regulatory, economic, social and environmental risks at a glance, making it easy to drop into presentations or share across teams. Ideal for supporting strategic planning and quick alignment during risk discussions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eE\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003economic factors\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInput cost volatility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eProtein, produce and packaging costs swing with feed, weather and global demand—USDA corn futures rose about 18% from 2022–2023 and global vegetable price volatility remained elevated into 2024; Freshpet’s perishability and cold-chain raise margin sensitivity (gross margin near mid-30s% in 2024), so hedging and long-term contracts are used to smooth costs and rapid reformulation is sometimes required when specific cuts or veggies spike.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsumer spending and premiumization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMacroeconomic downturns drive some consumers to trade down from premium fresh to cheaper kibble, pressuring Freshpet volume even as the broader US pet market remained large (APPA reported about 136.8 billion USD in pet industry spending for 2022). In expansions, humanization supports trading up to fresh as owners spend more on premium nutrition. Elasticity differs by retail channel and SKU size, and Freshpet uses pricing architecture and varied pack sizes to defend volume in weak cycles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnergy and logistics expenses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eElectricity for refrigeration (U.S. commercial average ~0.12 $\/kWh in 2024) and diesel for refrigerated transport (around 4.00 $\/gal mid-2024) are material cost drivers for Freshpet, directly lifting COGS. Fuel surcharges and occasional grid price spikes have squeezed gross margins, while network optimization cutting empty miles and food waste has measurably reduced logistics spend. Targeted efficiency investments often deliver paybacks within 2–4 years in high-cost regimes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetailer economics and slotting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSecuring and servicing dedicated fridge space requires compelling unit economics for retailers: maintenance, uptime, and velocity must justify footprint, and promotional funding plus retail data-sharing often determine continued placement; weak velocity risks displacement by higher-turn categories.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eUnit economics: retailer ROI on fridge space\u003c\/li\u003e\n\u003cli\u003eOps: maintenance and uptime metrics\u003c\/li\u003e\n\u003cli\u003eTrade: promotional funding and data sharing\u003c\/li\u003e\n\u003cli\u003eRisk: displacement by faster-turn SKUs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCapital intensity and scale benefits\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFreshpet’s capital-intensive model—manufacturing, HPP pasteurization and refrigerated-truck and in-store fridge fleets—required heavy ongoing capex; management reported approximately $93m of capex in 2024, funding HPP lines and cold-chain expansion to cut unit production and spoilage costs. Scale lowered per-unit production, distribution and spoilage rates (management estimates ~15% cost decline at larger plants), while roughly $300m liquidity in 2024 supported multi-plant redundancy; tighter capital availability slowed store-penetration and new-product cadence.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ecapex-2024: $93m\u003c\/li\u003e\n\u003cli\u003eliquidity-2024: $300m\u003c\/li\u003e\n\u003cli\u003eunit-cost decline at scale: ~15%\u003c\/li\u003e\n\u003cli\u003ecapital limits reduced net new doors growth in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFarm subsidy swings, IRA ITC and EU carbon reshape refrigeration costs and sourcing risk\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFreshpet faces volatile input and cold-chain costs—corn futures rose ~18% (2022–23), electricity ~0.12 $\/kWh and diesel ~4.00 $\/gal (mid-2024)—pressuring mid-30s% gross margins in 2024. Macroeconomic weakness risks trade-down from fresh despite a large US pet market (~136.8B USD 2022). Heavy capex ($93m) and $300m liquidity in 2024 enable scale benefits but constrain new-door growth.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024 value\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin\u003c\/td\u003e\n\u003ctd\u003emid-30s%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex\u003c\/td\u003e\n\u003ctd\u003e$93m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLiquidity\u003c\/td\u003e\n\u003ctd\u003e$300m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eElectricity\u003c\/td\u003e\n\u003ctd\u003e$0.12\/kWh\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDiesel\u003c\/td\u003e\n\u003ctd\u003e$4.00\/gal\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS pet spend (APPA)\u003c\/td\u003e\n\u003ctd\u003e$136.8B (2022)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorn futures change\u003c\/td\u003e\n\u003ctd\u003e+~18% (2022–23)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eFreshpet PESTLE Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact document you’ll receive after purchase—fully formatted and ready to use. This Freshpet PESTLE Analysis provides complete, professionally structured political, economic, social, technological, legal and environmental insights you can download immediately after payment. No placeholders or surprises; the content and layout are final and ready for application.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56162442805625,"sku":"freshpet-pestle-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/freshpet-pestle-analysis.png?v=1762700945","url":"https:\/\/portersfiveforce.com\/products\/freshpet-pestle-analysis","provider":"Porter's Five Forces","version":"1.0","type":"link"}