{"product_id":"franklincovey-bcg-matrix","title":"Franklin Covey Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVisual. Strategic. Downloadable.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eThink you know where this company’s products sit? The Franklin Covey BCG Matrix preview is just the tip—buy the full report to see each product mapped as Stars, Cash Cows, Question Marks or Dogs with clear, data-backed moves. Get the complete Word report plus an Excel summary and a ready-to-use roadmap to guide funding and product decisions now.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAll Access Pass (enterprise subscription)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAll Access Pass sits in the Stars quadrant with high market share among large clients on multi‑year enterprise subscriptions; the corporate digital learning market grew over 10% in 2023 and remains on double‑digit CAGR forecasts into 2028, supporting strong recurring revenue. It requires constant content refresh and platform polish to protect renewal rates. Continued investment to widen adoption can turn this engine into a dominant cash generator.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e4 Disciplines of Execution (4DX) enterprise programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIn 2024 the strategy-execution category continues expanding and 4 Disciplines of Execution (4DX) stands as a recognized FranklinCovey leader with large, visible, high-retention engagements.\u003c\/p\u003e\n\u003cp\u003eProjects are big and sticky but delivery intensity drives elevated support costs, so double down on enablement, rigorous measurement, and executive-facing impact stories to cement leadership.\u003c\/p\u003e\n\u003cp\u003eSustain share now to harvest higher-margin maintenance and licensing later.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital learning and microlearning library\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCorporate L\u0026amp;D is shifting to bite-size, on-demand formats—LinkedIn Learning 2024 showed strong learner preference for short modules and industry data reported ~20% y\/y growth in microlearning usage; Franklin Covey’s digital library gives it a sizable share in accounts that adopt it broadly, with strong enterprise penetration. It still needs ongoing UX polish, AI search improvements, and fresh modules; keep feeding it and it’ll outpace the market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLeadership development academies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLeadership development remains a top CEO priority in 2024, with corporate L\u0026amp;D budgets reported to be up around 10% year-over-year; FranklinCovey’s brand drives high share in targeted segments and cohort models show retention rates commonly above 70% but require heavy facilitation and cost per learner.\u003c\/p\u003e\n\u003cp\u003eScale levers—blended delivery, advanced learning analytics, and cohort communities—are the fastest path to lock in dominance and reduce marginal cost per learner by leveraging digital assets and data-driven personalization.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003epriority: CEOs — top 3, 2024\u003c\/li\u003e\n\u003cli\u003ebudget-trend: L\u0026amp;D spend ~+10% YoY (2023–24)\u003c\/li\u003e\n\u003cli\u003eretention: cohort stickiness \u0026gt;70%\u003c\/li\u003e\n\u003cli\u003escale-levers: blended, data, communities\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTrust and culture solutions (Speed of Trust)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTrust and culture work is climbing with hybrid work and transformation cycles, driving roughly 40% higher demand since 2020; Franklin Covey’s Speed of Trust is a go-to name and captures high share (≈70% utilization in deployed accounts) where used. Programs require careful facilitation and 6–12 month follow-through to embed behaviors; clients report 20–30% improvements in trust\/engagement metrics within a year. Fund thought leadership and measurement to stay the default choice.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTag: high-demand\u003c\/li\u003e\n\u003cli\u003eTag: 70% utilization\u003c\/li\u003e\n\u003cli\u003eTag: 6–12 month follow-through\u003c\/li\u003e\n\u003cli\u003eTag: 20–30% trust lift\u003c\/li\u003e\n\u003cli\u003eTag: invest in TL \u0026amp; measurement\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eL\u0026amp;D market \u003cstrong\u003e+10%\u003c\/strong\u003e YoY - scale margins with UX\/AI \u0026amp; blended delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAll Access Pass is a Star: digital L\u0026amp;D market growing ~+10% YoY (2023–24) with strong enterprise share; 4DX and Speed of Trust deliver \u0026gt;70% cohort retention but drive higher delivery costs. Prioritize UX\/AI, blended delivery and analytics to scale margins and convert recurring revenue into a cash engine.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarket growth\u003c\/td\u003e\n\u003ctd\u003e~+10% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetention\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUtilization\u003c\/td\u003e\n\u003ctd\u003e~70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTrust lift\u003c\/td\u003e\n\u003ctd\u003e20–30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eFranklin Covey BCG Matrix: evaluates Stars, Cash Cows, Question Marks, Dogs and recommends invest, hold or divest actions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Franklin Covey BCG Matrix placing units in quadrants to clarify priorities and remove portfolio decision friction\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThe 7 Habits flagship workshops\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe 7 Habits flagship workshops leverage iconic content—the book has sold over 40 million copies and is translated into 40+ languages—anchoring huge brand equity in a mature leadership training market. High-margin economics arise from repeat delivery and certification streams, with low incremental cost per participant once facilitators are trained. Minimal promotion beyond periodic content refreshes suffices; keep the product sharp and milk steady cash to fund growth bets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFacilitator certifications and renewals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFacilitator certifications and renewals are a classic cash cow for Franklin Covey, supported by a large, stable installed base inside client organizations that drives predictable renewal revenue and low acquisition costs. Certification fees and recurring renewals generate steady cash flow with light ongoing support and high gross margins, allowing margin reinvestment into quality control and community management. Maintain strict quality oversight and targeted community spending to preserve renewal rates without overspending on acquisition or nonessential services.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnterprise renewals and account expansions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eExisting Franklin Covey logos drive predictable upsell and cross-sell from a mature pipeline; acquiring new customers costs up to 5x more than retention, so CAC is low and relationships are deep. Focused retention playbooks and commercial discipline capture outsized value—HBR finds a 5% retention lift can boost profits 25–95%—so this cash cow pays the bills and then some.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore productivity programs (time, focus, execution basics)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCore productivity programs meet classic needs with steady demand and limited market growth; content was largely amortized long ago and delivery is highly efficient. Keep performance marketing modest and operations tight; in 2024 the global corporate training market was ≈421.7 billion, allowing proceeds to underwrite new categories.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSteady cash flow, low growth\u003c\/li\u003e\n\u003cli\u003eLow marginal cost of delivery\u003c\/li\u003e\n\u003cli\u003eKeep marketing lean\u003c\/li\u003e\n\u003cli\u003eUse surplus to fund new categories\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBooks and licensed content rights\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBooks and licensed content rights function as Franklin Covey cash cows: backlist titles continue to sell and fuel inbound interest, delivering royalty-like revenue with very low incremental cost and consistently accretive margins per FY2024 company filings.\u003c\/p\u003e\n\u003cp\u003eNot a growth story, but reliably cash-generative; preserve the catalog, refresh covers, and keep titles available across retail and digital channels to sustain steady cash flow into the operating cycle.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ebacklist-driven royalties\u003c\/li\u003e\n\u003cli\u003elow incremental cost, high margin\u003c\/li\u003e\n\u003cli\u003ecatalog maintenance + cover refresh\u003c\/li\u003e\n\u003cli\u003eomnichannel availability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLegacy training library drives high-margin recurring cash, low CAC and licensing royalties\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFlagship 7 Habits content (40M+ copies, 40+ languages) and facilitator certifications produce high-margin, recurring cash with low CAC—new customer acquisition costs up to 5x retention. FY2024 filings show backlist and licensing deliver royalty-like margins; limited growth but steady free cash funds strategic bets.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e7 Habits sales\u003c\/td\u003e\n\u003ctd\u003e40M+ copies\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTranslations\u003c\/td\u003e\n\u003ctd\u003e40+ languages\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorp training market (2024)\u003c\/td\u003e\n\u003ctd\u003e$421.7B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCAC vs retention\u003c\/td\u003e\n\u003ctd\u003eup to 5x\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetention lift impact (HBR)\u003c\/td\u003e\n\u003ctd\u003e5% → profits +25–95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eFranklin Covey BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact Franklin Covey BCG Matrix you'll receive after purchase. No watermarks, no demo content—just a fully formatted, analysis-ready report created for strategic clarity. Once purchased it’s immediately downloadable and editable, ready to print or present to your team. What you see is what you get: professional, plug-and-play, and built for decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":55674533937529,"sku":"franklincovey-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/franklincovey-bcg-matrix.png?v=1755791119","url":"https:\/\/portersfiveforce.com\/products\/franklincovey-bcg-matrix","provider":"Porter's Five Forces","version":"1.0","type":"link"}