{"product_id":"firsthorizon-business-model-canvas","title":"First Horizon Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBanking Business Model Canvas: 5 Strategic Insights to Drive Value \u0026amp; Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the strategic blueprint behind First Horizon with our concise Business Model Canvas—three to five core insights into how the bank creates value, scales revenue, and manages costs. Purchase the full, editable Canvas (Word\/Excel) for a section-by-section playbook ideal for investors, advisors, and strategists. Act now to benchmark and adapt proven banking strategies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorrespondent \u0026amp; Partner Banks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRelationships with over 150 correspondent and partner banks expand First Horizon’s payment networks and syndication capabilities, enabling participation in larger credits and broadening product reach. In 2024 these partnerships supported liquidity access lines exceeding $10 billion during market stress and facilitated coordination that improved service coverage across the Southeast footprint.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFintech \u0026amp; Core Technology Vendors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCore banking, digital onboarding, fraud detection and data analytics vendors power First Horizon’s daily operations, supporting scale across a balance sheet of about $86 billion in assets (2023 reported) and broad retail\/commercial footprints.\u003c\/p\u003e\n\u003cp\u003eFintech partners accelerate feature rollout and customer experience, with API integrations reducing time-to-market by 30–50% for new services in leading implementations.\u003c\/p\u003e\n\u003cp\u003eDiverse vendor portfolios lower single-point operational and cyber risk, aligning with industry best practices and regulatory resilience expectations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCapital Markets \u0026amp; Investors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTreasury counterparties, brokers and institutional investors provide funding and hedging for First Horizon, linking short-term liquidity to wholesale markets. With the US 10-year Treasury averaging ~4.3% in 2024, wholesale access supports balance-sheet optimization and funding cost management. Global OTC derivatives notional exceeds $600 trillion (BIS), enabling interest-rate and FX solutions, while active investor relations sustain stable capital access.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMortgage \u0026amp; Real Estate Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRelationships with mortgage aggregators, GSEs, title companies and realtors streamline originations and enable First Horizon to scale distribution; secondary market outlets enhance liquidity and manage pipeline risk amid US mortgage debt outstanding of approximately 13.8 trillion dollars in 2024. Appraisers and inspectors support underwriting quality, and partnerships help match borrowers with suitable products.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAggregator \u0026amp; GSE access: faster delivery\u003c\/li\u003e\n\u003cli\u003eSecondary outlets: liquidity \u0026amp; pipeline hedging\u003c\/li\u003e\n\u003cli\u003eAppraisers\/inspectors: underwriting quality\u003c\/li\u003e\n\u003cli\u003eRealtor\/title networks: match borrowers to products\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory \u0026amp; Industry Bodies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEngagement with federal and state regulators (Fed, FDIC, OCC) ensures First Horizon meets prudential standards such as the minimum CET1 ratio of 4.5% and FDIC insurance limits of 250,000 per depositor; these alignments reduced supervisory risk in 2024. Memberships in ABA and state banking associations support advocacy and adoption of best practices. Connectivity to Fedwire, ACH and the FedNow instant-payments rail enables secure clearing and faster settlements, while collaboration with regulators and peers bolstered operational resilience and consumer trust during 2024 stress events.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRegulators: Fed, FDIC, OCC\u003c\/li\u003e\n\u003cli\u003eKey standards: CET1 ≥ 4.5%, FDIC limit 250,000\u003c\/li\u003e\n\u003cli\u003eAssociations: ABA, state banks\u003c\/li\u003e\n\u003cli\u003eClearing rails: Fedwire, ACH, FedNow\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e150+ correspondents and \u0026gt;$10bn liquidity lines accelerate funding and syndication\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFirst Horizon leverages 150+ correspondent banks to expand payments and syndications, accessing \u0026gt;$10bn liquidity lines during 2024 stress. Core vendors and fintechs support operations across a ~$86bn balance sheet (2023) and cut time-to-market ~30–50%. Mortgage\/channel partners and treasury counterparties link originations to secondary-market liquidity amid $13.8T US mortgage debt (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartnership\u003c\/th\u003e\n\u003cth\u003eRole\u003c\/th\u003e\n\u003cth\u003e2024 metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorrespondent banks\u003c\/td\u003e\n\u003ctd\u003ePayments\/syndication\u003c\/td\u003e\n\u003ctd\u003e150+ partners; \u0026gt;$10bn lines\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVendors\/fintechs\u003c\/td\u003e\n\u003ctd\u003eOps \u0026amp; digital\u003c\/td\u003e\n\u003ctd\u003e$86bn A\/S (2023); -30–50% TTM\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMortgage\/treasury\u003c\/td\u003e\n\u003ctd\u003eDistribution \u0026amp; funding\u003c\/td\u003e\n\u003ctd\u003e$13.8T US mortgage debt; 10yr ~4.3%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive First Horizon Business Model Canvas that maps all 9 classic blocks with tailored value propositions, customer segments, channels and revenue streams, includes linked SWOT and competitive-advantage analysis, and is polished for presentations, investor discussions, and strategic decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level one-page Business Model Canvas for First Horizon that pinpoints customer pain points and the bank’s relief strategies, editable for fast team collaboration and executive summaries.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDeposit Gathering \u0026amp; Treasury\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAcquiring and managing low-cost, stable deposits underpins First Horizon’s lending capacity, with focus in 2024 on core commercial and consumer relationships to reduce funding volatility. Treasury actively optimizes liquidity, interest-rate exposure, and capital allocation through ALM and stress-testing. Expanded cash-management and payment solutions deepen commercial ties and fee revenue. Pricing and product design are calibrated to balance growth targets with deposit stability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial \u0026amp; CRE Lending\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIn 2024 underwriting and disciplined portfolio management remain the primary drivers of core income for Commercial \u0026amp; CRE lending, supporting yield and fee generation. Sector-focused teams serve middle market, small business and institutional borrowers, tailoring structures to industry risk profiles. Ongoing credit monitoring preserves asset quality and limits problem loans. Syndications and participations expand capacity and diversify concentration risk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWealth \u0026amp; Private Banking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAdvisory, investment management, and trust services for affluent clients form First Horizon’s Wealth \u0026amp; Private Banking core, delivering tailored fiduciary solutions and estate planning. Customized credit lines and mortgage solutions complement deposit and planning needs to deepen client relationships. Holistic financial planning boosts retention and lifetime value. Discretionary mandates drive recurring fee revenue—industry advisory fees averaged about 0.82% AUM in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMortgage Origination \u0026amp; Servicing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFirst Horizon originates conforming and jumbo mortgages to meet purchase and refi demand, with 2024 originations supporting a servicing portfolio of about $30 billion; pipeline hedging and secondary-market sales actively manage rate and liquidity risk. Servicing preserves client touchpoints and generated roughly $120 million in ancillary fees in 2024, while compliance underpins underwriting standards and consumer protection.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProducts: conforming \u0026amp; jumbo\u003c\/li\u003e\n\u003cli\u003eRisk: pipeline hedging, secondary sales\u003c\/li\u003e\n\u003cli\u003eServicing: $30B portfolio, ~$120M fees (2024)\u003c\/li\u003e\n\u003cli\u003eCompliance: underwriting \u0026amp; consumer protection\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Platform \u0026amp; Risk Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFirst Horizon boosts engagement and efficiency by enhancing mobile and online channels, supporting a digital customer base and driving self-service transactions; the bank reported about $85.6 billion in total assets in 2024, underpinning scale for investment in platforms. Enterprise risk, cyber and compliance frameworks protect operations while data analytics guide pricing, cross-sell and credit decisions; continuous improvement reduces unit costs and elevates CX.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDigital adoption: platform-led deposits and transactions\u003c\/li\u003e\n\u003cli\u003eRisk: enterprise cyber and compliance controls\u003c\/li\u003e\n\u003cli\u003eAnalytics: pricing, cross-sell, credit models\u003c\/li\u003e\n\u003cli\u003eEfficiency: continuous improvement lowers unit cost\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow-cost deposits, ALM liquidity, servicing \u003cstrong\u003e$30B\u003c\/strong\u003e, fees \u003cstrong\u003e$120M\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFirst Horizon focuses on low‑cost deposit gathering, ALM-led liquidity and fee growth from commercial cash management. Underwriting and portfolio management drive commercial, CRE and mortgage income while syndications limit concentration. Wealth\/Trust and servicing deliver recurring fees—servicing ~$30B and ~$120M fees in 2024; advisory fees averaged 0.82% AUM.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTotal assets\u003c\/td\u003e\n\u003ctd\u003e$85.6B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eServicing portfolio\u003c\/td\u003e\n\u003ctd\u003e$30B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eServicing fees\u003c\/td\u003e\n\u003ctd\u003e~$120M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdvisory fee avg\u003c\/td\u003e\n\u003ctd\u003e0.82% AUM\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Displayed\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual First Horizon Business Model Canvas, not a mockup. It's a direct snapshot of the file you'll receive after purchase. When you complete your order, you'll get this same editable, professional document in full. No surprises—what you see is what you'll download.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":55675028177273,"sku":"firsthorizon-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/firsthorizon-business-model-canvas.png?v=1755800474","url":"https:\/\/portersfiveforce.com\/products\/firsthorizon-business-model-canvas","provider":"Porter's Five Forces","version":"1.0","type":"link"}