{"product_id":"exxonmobil-bcg-matrix","title":"ExxonMobil Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDownload Your Competitive Advantage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eCurious how ExxonMobil’s businesses stack up—Stars, Cash Cows, Dogs or Question Marks? Our quick read shows the clues; the full BCG Matrix gives the quadrant-by-quadrant mapping, data-backed recommendations, and where to reallocate capital next. Buy the full report for a polished Word analysis plus an Excel summary you can drop straight into board decks. Get instant access and skip the guesswork—strategic clarity, fast.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGuyana offshore developments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eExplosive production growth in Guyana—targeted basin capacity ~1.2 million b\/d by 2027—combined with ExxonMobil’s leading operator role and low breakevens under $30\/bbl place it in high growth, high share. The development soaks up multi-billion dollar capital for FPSOs and drilling, but projected IRRs and scale justify continued investment. Maintain share and pace; as basin growth normalizes the franchise transitions into a cash cow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePermian Basin oil\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eScale: Permian produced ~5.5 million b\/d in 2024 (EIA), and Exxon's stacked-pay acreage and improved drilling productivity give it a leadership stance in this still-growing core. Capital hungry—pads, takeaway, sand, water—but the field is a strong cash engine for Exxon. Strategy: hold share, drive costs down to sustain the lead; as basin growth slows it can pivot to cow-like cash generation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal LNG expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGlobal LNG demand is robust—global LNG trade reached about 400 million tonnes in 2024 with ~3–4% near‑term growth, driven by gas‑for‑power. ExxonMobil holds advantaged positions across supply and marketing, including major stakes in Golden Pass (15.6 MTPA) and other projects. Projects need large upfront capex and long lead times—classic star behavior; secure offtake, execute on cost, scale now and harvest later.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvantaged polyethylene chains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAdvantaged polyethylene chains leverage integrated feedstock and world-scale crackers in Baytown and Singapore to capture a high share of fast-growing end markets in Asia and beyond; structurally attractive with a cost edge despite cyclicality and ongoing debottleneck capex that remains accretive in 2024. Keep integration tight to defend the moat.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIntegrated crackers: lowers unit cost\u003c\/li\u003e\n\u003cli\u003e2024 focus: debottlenecks and selective new units\u003c\/li\u003e\n\u003cli\u003eAsia demand concentration: \u0026gt;50% of global PE consumption\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDeepwater portfolio beyond Guyana\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSelect deepwater hubs beyond Guyana offer high-margin barrels; Stabroek alone holds \u0026gt;11 billion barrels recoverable and ExxonMobil is operator with a 45% stake, underpinning scale economics.\u003c\/p\u003e\n\u003cp\u003eCapital intensity is real, but learning curves and tiebacks lower unit costs; strong operator capability sustains share in growth—execute flawlessly to convert production into durable cash.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh-margin hubs: Stabroek \u0026gt;11bn bbl\u003c\/li\u003e\n\u003cli\u003eOperator strength: Exxon 45%\u003c\/li\u003e\n\u003cli\u003eCapital: intensive but lowered by tiebacks\u003c\/li\u003e\n\u003cli\u003ePriority: flawless execution to convert growth to cash\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGuyana, Permian, LNG: low-breakeven scale set to create cash engines\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eExxon’s stars: Guyana (target ~1.2m b\/d by 2027) and Permian (Permian ~5.5m b\/d in 2024) plus LNG (global trade ~400 Mt in 2024) and integrated PE\/crackers drive high growth\/high share; capex heavy but low breakevens (\u0026lt;$30\/bbl Guyana) and scale justify continued investment; focus on execution to convert into future cash cows.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eAsset\u003c\/th\u003e\n\u003cth\u003e2024 metric\u003c\/th\u003e\n\u003cth\u003eRole\u003c\/th\u003e\n\u003cth\u003eNote\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGuyana\u003c\/td\u003e\n\u003ctd\u003e~1.2m b\/d target by 2027\u003c\/td\u003e\n\u003ctd\u003eStar\u003c\/td\u003e\n\u003ctd\u003eLow breakeven \u0026amp; operator\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePermian\u003c\/td\u003e\n\u003ctd\u003ePermian ~5.5m b\/d (2024)\u003c\/td\u003e\n\u003ctd\u003eStar\/Cash engine\u003c\/td\u003e\n\u003ctd\u003eHigh productivity\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLNG\u003c\/td\u003e\n\u003ctd\u003eGlobal ~400 Mt (2024); Golden Pass 15.6 MTPA\u003c\/td\u003e\n\u003ctd\u003eStar\u003c\/td\u003e\n\u003ctd\u003eDemand growth\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCrackers\/PE\u003c\/td\u003e\n\u003ctd\u003eWorld-scale (Baytown\/Singapore)\u003c\/td\u003e\n\u003ctd\u003eStar\u003c\/td\u003e\n\u003ctd\u003eIntegration advantage\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStabroek\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;11bn bbl recoverable; Exxon 45%\u003c\/td\u003e\n\u003ctd\u003eStar\u003c\/td\u003e\n\u003ctd\u003eHigh-margin hub\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eConcise BCG Matrix review of ExxonMobil's units—stars, cash cows, question marks, dogs—with clear invest, hold, or divest guidance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page ExxonMobil BCG Matrix to cut analysis time and clarify portfolio moves for faster capital allocation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal refining system\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGlobal refining system is a mature market high-share cash cow for ExxonMobil, with integrated crude supply and roughly 5.0 million bpd refining scale in 2024 supporting steady free cash flow. When margins swing, scale and optimization still generate strong cash conversion; maintenance capex is modest versus output and selective upgrades boost margins. Focus: milk reliably, prioritize reliability and ROI-driven upgrades, avoid vanity expansions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLegacy conventional oil production\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLegacy conventional oil production at ExxonMobil shows stable decline profiles but low unit costs and entrenched infrastructure, supporting roughly 3.8 million boe\/d of production and 2024 capital guidance of $22–25 billion; not exciting but highly cash generative, requiring minimal promotional spend—just disciplined upkeep—so surplus cash funds growth bets and dividends.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBase chemicals and aromatics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBase chemicals and aromatics are cash cows for ExxonMobil thanks to a large installed base, proven feedstock demand and logistical scale across integrated complexes. Growth is modest but integration preserved healthy margins through cyclical 2024 market swings; ExxonMobil maintained a roughly USD 25 billion capex plan in 2024 focused on downstream and chemicals. Incremental efficiency projects and energy optimization lift throughput and cash flow while squeezing opex to keep cash coming.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobil lubricants franchise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMobil lubricants sits as a classic cash cow in ExxonMobil’s BCG matrix: strong global brand, sticky B2B contracts with fleets and OEMs, and premium positioning in a mature lubricants category. Marketing spend is targeted, not excessive, while high margins and recurring volumes deliver steady cashflows—2024 global lubricants market ~44B USD, where Mobil holds a top-tier share.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eStrong brand\u003c\/li\u003e\n\u003cli\u003eSticky B2B relationships\u003c\/li\u003e\n\u003cli\u003ePremium positioning\u003c\/li\u003e\n\u003cli\u003eTargeted marketing\u003c\/li\u003e\n\u003cli\u003eHigh margin, recurring volumes\u003c\/li\u003e\n\u003cli\u003eDefend channels\u003c\/li\u003e\n\u003cli\u003eRefresh formulations\u003c\/li\u003e\n\u003cli\u003eHarvest profits\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply, trading, and logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eScale and market insight let ExxonMobil’s supply, trading, and logistics generate steady cash across crude, refined products, and chemicals; the segment benefits from entrenched share in mature markets, low capital intensity, and high optionality, enabling the company to prioritize system upkeep, talent retention, tight risk controls, and cash generation.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eScale: entrenched global footprint\u003c\/li\u003e\n\u003cli\u003eModel: low capex, high optionality\u003c\/li\u003e\n\u003cli\u003eFocus: systems, talent, risk\u003c\/li\u003e\n\u003cli\u003eGoal: maximize free cash flow\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCash engines: refining \u003cstrong\u003e5.0M bpd\u003c\/strong\u003e, upstream 3.8M boe\/d\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eExxonMobil cash cows: global refining (~5.0M bpd, steady FCF), legacy production (~3.8M boe\/d, low unit cost), chemicals (integrated feedstock, 2024 downstream\/chemicals capex ~USD 25B), Mobil lubricants (global market ~USD 44B). Focus on reliability, ROI upgrades, and harvesting cash for dividends and growth.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eAsset\u003c\/th\u003e\n\u003cth\u003eKey 2024 Metric\u003c\/th\u003e\n\u003cth\u003eRole\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRefining\u003c\/td\u003e\n\u003ctd\u003e5.0M bpd\u003c\/td\u003e\n\u003ctd\u003eHigh cash\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUpstream\u003c\/td\u003e\n\u003ctd\u003e3.8M boe\/d; CapEx guidance USD 22–25B\u003c\/td\u003e\n\u003ctd\u003eCash generative\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChemicals\u003c\/td\u003e\n\u003ctd\u003eCapEx focus USD 25B\u003c\/td\u003e\n\u003ctd\u003eStable margins\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLubricants\u003c\/td\u003e\n\u003ctd\u003eGlobal market ~USD 44B\u003c\/td\u003e\n\u003ctd\u003eRecurring cash\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview = Final Product\u003c\/span\u003e\u003cbr\u003eExxonMobil BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact BCG Matrix report you'll receive after purchase. No watermarks, no demo content—just a fully formatted, market-informed analysis ready for presentation. Once bought, the full document is delivered instantly to your inbox and is editable, printable, and client-ready. No surprises—just strategic clarity you can use right away.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56163410215289,"sku":"exxonmobil-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/exxonmobil-bcg-matrix.png?v=1762719337","url":"https:\/\/portersfiveforce.com\/products\/exxonmobil-bcg-matrix","provider":"Porter's Five Forces","version":"1.0","type":"link"}