{"product_id":"exactsciences-marketing-mix","title":"Exact Sciences Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Exact Sciences aligns product innovation, pricing, distribution and promotion to lead in molecular diagnostics—this preview only scratches the surface. Purchase the full 4P's Marketing Mix Analysis for an editable, data-driven report with actionable insights, slides and benchmarking ready for business or academic use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNoninvasive CRC screening (Cologuard)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFlagship stool-DNA test for detecting colorectal cancer and advanced adenomas in average-risk adults aged 45–84 per USPSTF guidance. It combines DNA biomarkers and hemoglobin with pivotal sensitivity 92.3% for CRC and specificity 86.6%, outperforming FIT sensitivity in trials. Home collection with prepaid return boosts adherence, and ongoing workflow, UI and reporting iterations aim to reduce false positives and improve user experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrecision oncology assays (Oncotype DX)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOncotype DX are genomic assays that inform prognosis and therapy selection in early-stage breast cancer and have prostate and colon applications, delivering recurrence scores that guide chemotherapy and hormone-therapy decisions to reduce overtreatment. Clinically validated with inclusion in NCCN and ASCO guidelines, the assays bolster oncologist confidence. Integrated, patient-facing reports support shared decision-making between clinicians and patients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBroader oncology diagnostics portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eExact Sciences' broader oncology diagnostics portfolio complements Cologuard (92.1% sensitivity, 86.6% specificity) with MRD, tumor profiling and advanced diagnostics covering the care continuum. The company emphasizes actionable reports to guide therapy selection and is investing in higher sensitivity\/specificity and faster turnaround. Its pipeline includes multi-cancer and next-gen screening programs and builds on the 2019 Genomic Health acquisition for scale.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePatient-centric design and services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eExact Sciences designs a patient-centric end-to-end experience—clear instructions, multilingual support and automated reminders—to reduce friction; telephonic and digital assistance lift correct kit completion and educational materials demystify genomics (Cologuard clinical sensitivity for colorectal cancer 92% and specificity 87%, NEJM 2014), while accessibility features and caregiver support raise completion across populations.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eKit return improvement: reminder programs can increase returns up to 20%\u003c\/li\u003e\n\u003cli\u003eClinical sensitivity: colorectal cancer 92%\u003c\/li\u003e\n\u003cli\u003eSpecificity: 87%\u003c\/li\u003e\n\u003cli\u003eMultilingual and caregiver outreach boost equity in completion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eClinician-first reporting and integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eClinician-first reports are standardized, concise, and integrated with major EHRs (Epic, Cerner) to streamline workflows; decision aids and USPSTF\/ACS guideline references are embedded to speed interpretation. Dedicated medical affairs and case consultation teams support complex cases, while ongoing provider feedback loops (active in 2024) drive iterative product refinements.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEHR integration: Epic, Cerner\u003c\/li\u003e\n\u003cli\u003eGuideline-linked: USPSTF, ACS\u003c\/li\u003e\n\u003cli\u003eDedicated medical affairs support\u003c\/li\u003e\n\u003cli\u003eContinuous provider feedback (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStool-DNA: \u003cstrong\u003e92.3%\u003c\/strong\u003e\/\u003cstrong\u003e86.6%\u003c\/strong\u003e CRC, \u003cstrong\u003e20%\u003c\/strong\u003e return\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCologuard flagship stool-DNA screening for average-risk adults (USPSTF-aligned), clinical sensitivity ~92.3% for CRC and specificity ~86.6%, home kit with prepaid return and reminders raising adherence; oncology portfolio (Oncotype DX, MRD, profiling) supports guideline-driven care and integrated EHR reporting. Continuous 2024 provider feedback informs product iteration.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCRC sensitivity\u003c\/td\u003e\n\u003ctd\u003e92.3%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpecificity\u003c\/td\u003e\n\u003ctd\u003e86.6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKit return uplift\u003c\/td\u003e\n\u003ctd\u003eup to 20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professionally written, company-specific deep dive into Exact Sciences' Product, Price, Place, and Promotion strategies. Ideal for managers, consultants, and marketers needing a grounded, example-driven breakdown of Exact Sciences' market positioning, competitive context, and strategic implications—ready to repurpose for reports or presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Exact Sciences’ 4Ps into a high-level, at-a-glance view that relieves analysis overload for leadership and cross‑functional teams; easily customizable for presentations, competitive comparisons, or rapid marketing planning to align strategy and accelerate decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProvider-driven distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCologuard and Exact Sciences precision tests are ordered by physicians, advanced practitioners and health systems as part of standard care pathways, with dedicated sales and medical teams targeting oncology, primary care and GI channels. Embedded ordering within EHRs and patient portals reduces friction at the point of care and increases adherence to screening workflows. Hospital laboratories and specialty clinics serve as primary access nodes for specimen collection and logistics.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAt-home kit logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCologuard kits are shipped directly to patients with prepaid returns to Exact Sciences centralized labs in Madison, WI, supporting a program used by over 6 million patients since launch. Automated reminders and end-to-end tracking improve collection rates and reduce lost samples. Robust stabilization chemistry and controlled shipping protect biomarker integrity. Scalable fulfillment handles national screening campaigns and seasonal spikes of hundreds of thousands of kits.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCentral and partner laboratory networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTesting is performed in CLIA-certified, CAP-accredited central labs to ensure quality and consistency; capacity planning balances turnaround time with peak volumes while maintaining compliance. Select partnerships extend reach into international markets and specialized assays, and integrated data connectivity delivers rapid electronic reports back to providers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePayer and health system integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eExact Sciences secures in-network agreements with major commercial plans, Medicare (coverage since 2014), and Medicaid to broaden Cologuard access; payer care-gap programs and ACO partnerships embed screening into population-health workflows. Health system contracts standardize ordering, pricing, and performance metrics, while coverage policies place testing within preventive care benefits.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMedicare coverage: MolDx decision 2014\u003c\/li\u003e\n\u003cli\u003eACO\/care-gap integration: embeds screening into workflows\u003c\/li\u003e\n\u003cli\u003eContracts: standardize orders, pricing, metrics\u003c\/li\u003e\n\u003cli\u003eCoverage policies: drive preventive-care placement\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital channels and patient portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpdigital channels and patient portals streamline cologuard ordering education supporting order status reminders resources that help lift completion rates kit in published program data apis epic ehr integrations enable seamless clinician workflows secure messaging reduces clinic bottlenecks for support analytics drive prioritized outreach to overdue high cohorts.\u003e\n\u003cul class=\"lst_crct\"\u003e\u003c\/ul\u003e\n\u003cli\u003eCologuard mailed kit completion ~65%\u003c\/li\u003e\n\u003cli\u003eEpic\/Cerner EHR integrations for clinician workflow\u003c\/li\u003e\n\u003cli\u003eSecure messaging reduces clinic touchpoints\u003c\/li\u003e\n\u003cli\u003eAnalytics prioritize overdue\/high‑risk outreach\u003c\/li\u003e\n\u003c\/pdigital\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePopulation screening: \u003cstrong\u003e6,000,000+\u003c\/strong\u003e tested, mailed kits \u003cstrong\u003e~65%\u003c\/strong\u003e completion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePlace: Cologuard distributes via physician orders, EHR-embedded workflows and direct-to-patient mailed kits (over 6 million patients tested since launch), with centralized CLIA\/CAP labs in Madison, WI and national fulfillment handling seasonal spikes. Mailed kit completion ~65%; Medicare coverage since MolDx decision 2014; payer and ACO contracts embed screening in population-health pathways.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePatients tested\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;6,000,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKit completion\u003c\/td\u003e\n\u003ctd\u003e~65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLab\u003c\/td\u003e\n\u003ctd\u003eCLIA\/CAP Madison, WI\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedicare\u003c\/td\u003e\n\u003ctd\u003eCoverage since 2014\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eExact Sciences 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe Exact Sciences 4P's Marketing Mix Analysis shown here is the exact, fully finished document you’ll receive immediately after purchase—no samples or mockups. It’s a complete, editable marketing mix ready for use in strategy, presentations, or reporting. Buy with confidence knowing the preview equals the final deliverable.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56164663656825,"sku":"exactsciences-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/exactsciences-marketing-mix.png?v=1762738272","url":"https:\/\/portersfiveforce.com\/products\/exactsciences-marketing-mix","provider":"Porter's Five Forces","version":"1.0","type":"link"}