{"product_id":"equitybank-business-model-canvas","title":"Equity Bank Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBank Business Model Canvas: Growth blueprint for investors and strategists\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock Equity Bank’s strategic blueprint with our Business Model Canvas—showing how tailored value propositions, diversified revenue streams, and strategic partnerships fuel growth across markets. Ideal for investors, consultants, and founders who need actionable insights and benchmarking tools. Purchase the full editable Word \u0026amp; Excel canvas to analyze each of the nine blocks and apply proven strategies to your plans.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePayment networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePartnering with global card networks enables Equity Bank to issue and accept debit and credit cards, expanding transaction capability and capture of interchange revenue; Equity Group reported roughly 27.5 million customers by end-2024, amplifying card reach. These alliances strengthen fraud detection and dispute resolution through network tools and tokenization. Co-marketing programs with networks drive card adoption, loyalty and higher card spend per customer.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore \u0026amp; fintech providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCore processing, digital banking and fraud-tech vendors power Equity Bank's daily operations, delivering scalable, secure platforms and enabling faster feature rollouts.\u003c\/p\u003e\n\u003cp\u003eIntegration through APIs and managed services cuts time-to-market for new services and supports omnichannel growth.\u003c\/p\u003e\n\u003cp\u003eVendor SLAs, commonly 99.9% uptime and sub-24-hour incident response, underpin operational continuity and regulatory compliance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSecondary market investors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRelationships with agencies and secondary investors enable loan sales and securitizations that recycle capital and manage interest-rate risk, tapping markets where agency mortgage-backed securities outstanding totaled about 8.3 trillion USD in 2024. These transactions diversify revenue by generating gain-on-sale income and lowering funding costs. Standardized documentation and protocols support efficient execution and faster market access for Equity Bank.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorrespondent banks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCorrespondent banks extend Equity Bank’s product reach and liquidity corridors, enabling wire clearing, FX execution and loan participations that support cross-border client flows. Shared participations and syndications spread credit exposure on larger facilities while treasury partnerships enhance cash management and intraday liquidity for corporate clients. These relationships underpin seamless trade and remittance services across key corridors.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eWire clearing and FX corridors\u003c\/li\u003e\n\u003cli\u003eLoan participations to reduce single-borrower risk\u003c\/li\u003e\n\u003cli\u003eTreasury links for intraday liquidity and cash sweep\u003c\/li\u003e\n\u003cli\u003eTrade and remittance distribution\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommunity organizations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLocal nonprofits, chambers, and municipalities deepen Equity Bank’s community roots, linking services to 99.9% of US firms identified as small businesses by the SBA (2024). Such partnerships drive CRA initiatives and financial education, generate steady referral flows and trust, and boost local brand relevance via visible joint programs and events.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLocal nonprofits: community outreach\u003c\/li\u003e\n\u003cli\u003eChambers\/municipalities: referrals\u003c\/li\u003e\n\u003cli\u003eCRA\/education: compliance + impact\u003c\/li\u003e\n\u003cli\u003eVisibility: local brand strength\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePartner ecosystem boosts interchange, liquidity and scale for \u003cstrong\u003e27.5m\u003c\/strong\u003e customers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCard networks enable issuing\/acceptance across Equity Group’s ~27.5m customers (end‑2024), boosting interchange and fraud tools. Core vendors deliver scalable platforms with typical 99.9% SLA and rapid API integrations. Correspondent banks provide FX, wire clearing and loan syndications; securitizations tap an $8.3T agency MBS market (2024). Local partners reach 99.9% of US small businesses (SBA, 2024) for referrals and CRA impact.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartnership\u003c\/th\u003e\n\u003cth\u003eRole\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003eImpact\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCard networks\u003c\/td\u003e\n\u003ctd\u003eIssuing, dispute, tokenization\u003c\/td\u003e\n\u003ctd\u003e27.5m customers\u003c\/td\u003e\n\u003ctd\u003eInterchange revenue, uptake\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVendors\u003c\/td\u003e\n\u003ctd\u003eProcessing, fraud, APIs\u003c\/td\u003e\n\u003ctd\u003e99.9% SLA\u003c\/td\u003e\n\u003ctd\u003eUptime, faster rollout\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorrespondents\u003c\/td\u003e\n\u003ctd\u003eFX, clearing, syndication\u003c\/td\u003e\n\u003ctd\u003eCross‑border corridors\u003c\/td\u003e\n\u003ctd\u003eLiquidity, risk sharing\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSecuritization partners\u003c\/td\u003e\n\u003ctd\u003eLoan sales\u003c\/td\u003e\n\u003ctd\u003e$8.3T agency MBS\u003c\/td\u003e\n\u003ctd\u003eCapital recycle, lower funding cost\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLocal NGOs\/Chambers\u003c\/td\u003e\n\u003ctd\u003eCommunity outreach\u003c\/td\u003e\n\u003ctd\u003e99.9% US SMB reach\u003c\/td\u003e\n\u003ctd\u003eReferrals, CRA compliance\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive, pre-written business model tailored to Equity Bank's strategy, covering customer segments, channels, value propositions and operations across the 9 classic BMC blocks.\u003c\/p\u003e\n\u003cp\u003eIncludes competitive advantages, SWOT linked to each block, and a polished narrative for presentations, funding discussions and validation using real company data.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level one-page snapshot that maps how Equity Bank relieves customer pain points—streamlining product, channel and cost decisions into editable cells for fast team alignment and executive briefs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDeposit gathering\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEquity Bank focuses on attracting stable, low-cost deposits to fund lending, reporting customer deposits of KES 1.36 trillion as at Dec 2024 while keeping funding costs competitive through pricing, promotions and relationship bundling. Treasury and retail teams target distinct segments—institutional and SME\/retail respectively—to optimize mix and mobility. Liquidity management preserves regulatory buffers, maintaining LCR above 100% and capital buffers in line with a circa 18.5% CAR.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLending \u0026amp; underwriting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOriginating and underwriting consumer and commercial loans is central to Equity Bank, underpinning a loan book that serves over 16 million customers as of 2024; rigorous credit policy, scoring models and collateral management limit credit risk. Portfolio monitoring and regular stress-testing preserve asset quality and support a risk-adjusted pricing framework. Faster speed-to-decision—moving approvals from days to hours—raises win rates and client satisfaction.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRisk \u0026amp; compliance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAdherence to banking regulations in 2024 protects the franchise by reducing regulatory fines and reputation risk; AML\/BSA, fair lending and heightened cybersecurity controls remain priority areas. Regular stress testing and active ALM guide balance sheet resilience under interest-rate and liquidity shocks. Ongoing staff certification and scenario drills sustain a strong control culture across the group.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRunning online and mobile platforms ensure 24\/7 access for over 20 million customers (2024); enhancements target UX, security, and expanded self-service to shift volume from branches. Data analytics drive personalized offers and real-time alerts, improving engagement and cross-sell. Rapid incident response and redundancy protocols maintain uptime and customer trust.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e24\/7 access\u003c\/li\u003e\n\u003cli\u003eUX, security, self-service\u003c\/li\u003e\n\u003cli\u003eData-driven personalization\u003c\/li\u003e\n\u003cli\u003eIncident response \u0026amp; uptime\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommunity engagement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpcommunity engagement drives local economic activity through targeted lending and outreach equity group reported million customers in invested about kes billion community programs that strengthen value chains sme growth.\u003e\n\u003cpfinancial education and small-business programs boost loyalty uptake of banking products sponsorships increase brand visibility goodwill while formal feedback loops surveys community councils inform iterative product refinement.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003elocal impact: 22.5M customers (2024)\u003c\/li\u003e\n\u003cli\u003ecommunity spend: KES 1.8B (2024)\u003c\/li\u003e\n\u003cli\u003eprogram focus: financial education, SME support, sponsorships\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pfinancial\u003e\u003c\/pcommunity\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKES \u003cstrong\u003e1.36T\u003c\/strong\u003e low-cost deposits fuel lending to 16M; CAR ~18.5% and LCR \u0026gt;100%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEquity Bank secures low-cost deposits KES 1.36T (Dec 2024) to fund lending while keeping funding costs competitive. A loan franchise serving 16M customers uses strict underwriting and stress-testing; CAR ~18.5% and LCR \u0026gt;100% support resilience. Digital platforms serve ~20M users; community programs reached 22.5M customers with KES 1.8B spend in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomer reach\u003c\/td\u003e\n\u003ctd\u003e22.5M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDeposits\u003c\/td\u003e\n\u003ctd\u003eKES 1.36T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLoan customers\u003c\/td\u003e\n\u003ctd\u003e16M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCAR\u003c\/td\u003e\n\u003ctd\u003e~18.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLCR\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;100%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital users\u003c\/td\u003e\n\u003ctd\u003e20M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommunity spend\u003c\/td\u003e\n\u003ctd\u003eKES 1.8B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Document Unlocks After Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you’re previewing is the actual Equity Bank Business Model Canvas, not a mockup. It’s the same file you’ll receive after purchase, complete and editable. Upon payment you’ll instantly download the full version formatted for Word and Excel. No surprises—what you see is what you get.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56161572290937,"sku":"equitybank-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/equitybank-business-model-canvas.png?v=1762694784","url":"https:\/\/portersfiveforce.com\/products\/equitybank-business-model-canvas","provider":"Porter's Five Forces","version":"1.0","type":"link"}