{"product_id":"ennis-bcg-matrix","title":"Ennis Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDownload Your Competitive Advantage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eCurious where Ennis’s products really sit—Stars, Cash Cows, Dogs or Question Marks? This snapshot teases the positioning, but the full Ennis BCG Matrix gives quadrant-by-quadrant placements, data-backed recommendations and a clear capital-allocation roadmap. Buy the complete report for a ready-to-use Word analysis plus an Excel summary you can present and act on—skip the guessing, start deciding. Purchase now and turn uncertain product choices into a confident strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE‑commerce labels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFast-growing e‑commerce parcel volumes sustained label demand in 2024, building on global online retail scale (retail e‑commerce reached about 5.7 trillion USD in 2022). Ennis leverages extensive distributor throughput and scale to price competitively and extend reach. Continued investment in capacity and coating technology is required to defend share. If volumes normalize later, this segment can settle into a Cash Cow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics \u0026amp; warehouse tags\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDCs and 3PLs demand durable, scannable tags as fulfillment volumes rise; global warehouse automation investment grew about 12% in 2024, driving steady-to-hot tag demand. Ennis’ specialty substrates and finishing create a quiet moat—high-durability tag yields and low failure rates keep unit-cost advantage in high-throughput environments. Invest in automation and regional turn-time guarantees to stay the first call; hold share now, milk later.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealthcare labeling\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRegulatory complexity favors experienced printers with QA muscle, and 2024 saw healthcare labeling demand grow ~6% YoY as stricter audits raised supplier qualification bar. Ennis’ breadth and distributor footprint win standardization deals across hospital systems and wholesalers. Pushing ISO certifications and cleanroom adjacencies locks in accounts by raising switching costs. Win the protocols, win the volume.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSecurity checks \u0026amp; controlled forms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSecurity checks \u0026amp; controlled forms are Stars for Ennis: 2024 market demand remains high as fraud risk keeps security features in demand despite shifting volumes; Ennis’ feature stack and entrenched trust with banks and enterprises secure a premium share and margin. Continue R\u0026amp;D on anti-tamper and verification to protect revenue; expect conversion to Cash Cow as growth normalizes.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFraud-driven demand\u003c\/li\u003e\n\u003cli\u003ePremium share via bank trust\u003c\/li\u003e\n\u003cli\u003eOngoing anti-tamper R\u0026amp;D\u003c\/li\u003e\n\u003cli\u003eStar → Cash Cow transition\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustom integrated forms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003ch3\u003eCustom integrated forms\u003c\/h3\u003eLabels and forms combined reduce client labor and drive adoption in targeted niches; Ennis engineers the solution and operates it at scale, preserving ROI through unique constructions that protect specs. Ongoing momentum converts into entrenched contracts, making each sale stickier and increasing lifetime customer value.\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLabels+forms = lower labor, higher adoption\u003c\/li\u003e\n\u003cli\u003eProprietary constructions protect specs\u003c\/li\u003e\n\u003cli\u003eScale engineering enables repeatable ROI\u003c\/li\u003e\n\u003cli\u003eMomentum locks in long-term contracts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eParcel boom and automation drive durable tag demand; scale and certs protect margin\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFast parcel and e‑commerce tag demand remains high (global e‑commerce $5.7T 2022); Ennis' scale and distributor reach defend price and margin. Warehouse automation up ~12% in 2024 boosts durable tag demand; specialty substrates create a low-failure moat. Healthcare labeling grew ~6% in 2024; QA and certifications lock accounts, shifting Stars toward Cash Cow.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003e2024 Growth\u003c\/th\u003e\n\u003cth\u003eEnnis Strength\u003c\/th\u003e\n\u003cth\u003eAction\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eParcels\u003c\/td\u003e\n\u003ctd\u003eHigh\u003c\/td\u003e\n\u003ctd\u003eScale\/pricing\u003c\/td\u003e\n\u003ctd\u003eInvest capacity\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDCs\/3PL\u003c\/td\u003e\n\u003ctd\u003e~12% automation\u003c\/td\u003e\n\u003ctd\u003eDurable substrates\u003c\/td\u003e\n\u003ctd\u003eFaster turn-time\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHealthcare\u003c\/td\u003e\n\u003ctd\u003e~6%\u003c\/td\u003e\n\u003ctd\u003eQA\/cert\u003c\/td\u003e\n\u003ctd\u003eCertify\/cleanroom\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSecurity\u003c\/td\u003e\n\u003ctd\u003eStable-high\u003c\/td\u003e\n\u003ctd\u003eFeature stack\u003c\/td\u003e\n\u003ctd\u003eR\u0026amp;D anti-tamper\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive evaluation of Ennis’s products across Stars, Cash Cows, Question Marks, and Dogs, with clear strategic recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page BCG matrix mapping units into quadrants to speed decisions and remove portfolio confusion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStandard business forms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eStandard business forms sit in a mature market with high share and predictable monthly reorder cycles, contributing to Ennis cash cows. Low promotional spend and steady gross margins keep profitability stable within the US commercial print sector (about $80B revenue in 2024). Optimization focuses on run efficiency and waste reduction to keep on-time delivery like a metronome. Cash generated funds strategic investments and new product bets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTraditional checks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTraditional checks remain a cash cow for Ennis: usage declined but stayed sticky with SMBs and municipalities, representing about 15% of B2B payments in 2024. Ennis leads on cost and compliance, supporting sticky margins and renewals. Focus on maximizing efficiency, limiting SKUs, and defending key accounts. Milk cash flows without heavy reinvestment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTags for retail back‑office\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTags for retail back‑office remain cash cows in Ennis BCG matrix: store ops still require price\/markdown and backroom tags to run daily SKU-level workflows. Growth is flat but Ennis holds strong share, so consolidate volumes into best-in-class plants to drive unit margin improvement. Focus on cash capture and strict roadmap control to avoid feature creep that erodes profitability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeneric labels for office\/industrial\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEveryday, repeatable office\/industrial labels drive low churn and predictable demand; Ennis benefits from scale with unit economics supported by industry gross margins around 20–25% and a 2024 U.S. labeling market \u0026gt;$50B.\u003c\/p\u003e\n\u003cp\u003eFocus remains on distributor programs and rebate structures rather than splashy marketing, preserving cash generation and stable free cash flow for reinvestment.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCash cow: stable, high-repeat SKUs\u003c\/li\u003e\n\u003cli\u003eUnit economics: scale-driven margin leverage\u003c\/li\u003e\n\u003cli\u003eGo-to-market: distributor rebates, low marketing spend\u003c\/li\u003e\n\u003cli\u003eRole: reliable cash engine for capex\/dividends\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnvelopes \u0026amp; stationery adjuncts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEnvelopes \u0026amp; stationery adjuncts are ancillary to forms programs, attached to long-term accounts; in FY2024 Ennis reported attach rates above 70% for core accounts, producing a durable market share in a mature segment and delivering an estimated contribution margin near 20% quarter after quarter while supporting roughly 12% of company revenue.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAncillary to forms programs: long-term account attach \u0026gt;70%\u003c\/li\u003e\n\u003cli\u003eMature market: durable share\u003c\/li\u003e\n\u003cli\u003eKeep set-up times low; bundle with forms\u003c\/li\u003e\n\u003cli\u003eReliable contribution margin ~20% quarterly\u003c\/li\u003e\n\u003cli\u003eApprox. 12% of 2024 company revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCash-cow SKUs: repeat volume and steady margins fund growth bets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEnnis cash cows: high-share, repeat SKUs (forms, checks, retail tags, labels, envelopes) generate steady free cash flow with low promo and scale-driven margins. 2024 market context: US commercial print ~$80B, B2B checks ~15% of payments, labeling market \u0026gt;$50B. Strategy: run-efficiency, distributor rebates, SKU rationalization to fund growth bets.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003e2024 Metric\u003c\/th\u003e\n\u003cth\u003eRole\u003c\/th\u003e\n\u003cth\u003eEst. Margin\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eForms\u003c\/td\u003e\n\u003ctd\u003eCore volumes; ties to $80B market\u003c\/td\u003e\n\u003ctd\u003ePrimary cash engine\u003c\/td\u003e\n\u003ctd\u003e~20–25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChecks\u003c\/td\u003e\n\u003ctd\u003e15% of B2B payments (2024)\u003c\/td\u003e\n\u003ctd\u003eSticky, defensive\u003c\/td\u003e\n\u003ctd\u003e~25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail tags\u003c\/td\u003e\n\u003ctd\u003eFlat growth, high share\u003c\/td\u003e\n\u003ctd\u003eVolume consolidator\u003c\/td\u003e\n\u003ctd\u003e~18–22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLabels\u003c\/td\u003e\n\u003ctd\u003eUS market \u0026gt;$50B\u003c\/td\u003e\n\u003ctd\u003eLow churn, steady demand\u003c\/td\u003e\n\u003ctd\u003e~20–25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnvelopes\u003c\/td\u003e\n\u003ctd\u003eAttach rate \u0026gt;70%; ~12% revenue\u003c\/td\u003e\n\u003ctd\u003eAncillary\u003c\/td\u003e\n\u003ctd\u003e~20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eEnnis BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact Ennis BCG Matrix report you'll receive after purchase—no watermarks, no placeholders, just the finished strategic analysis. Built for clarity and immediate use, the document is formatted for presentations, edits, or printing. After purchase you'll get the same full file delivered instantly to your inbox, ready to plug into planning or client decks. No surprises—what you see is what you get.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56163831316857,"sku":"ennis-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/ennis-bcg-matrix.png?v=1762723006","url":"https:\/\/portersfiveforce.com\/products\/ennis-bcg-matrix","provider":"Porter's Five Forces","version":"1.0","type":"link"}