{"product_id":"emiratesnbd-business-model-canvas","title":"Emirates NBD Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnlock a leading bank's strategic blueprint with a concise, actionable Business Model Canvas\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock Emirates NBD’s strategic blueprint with our Business Model Canvas — a concise, actionable breakdown of its value propositions, customer segments, key partners and revenue engines. Ideal for investors, consultants and founders seeking proven banking strategies and market-winning tactics. Purchase the full, editable Word \u0026amp; Excel canvas to benchmark, plan or present with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGovernment \u0026amp; Regulators\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCollaboration with the UAE Central Bank and regional regulators ensures compliance and systemic stability, aligning Emirates NBD with national liquidity and capital standards; the bank supports public payroll, pension, housing and SME programs that serve millions of citizens and expatriates across the UAE (population ~9.9 million in 2024). Licensing across MENAT markets enables cross-border operations and product approvals, while policy alignment supports integration with national digital ID, KYC and instant payment initiatives.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePayment Networks \u0026amp; Fintechs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePartnerships with Visa and Mastercard and domestic schemes ensure cards and merchant acceptance across 200+ countries and territories, underpinning Emirates NBD’s cross-border payments and acquiring capabilities. Alliances with fintechs accelerate digital onboarding, open banking, BNPL and wallet integrations, enabling faster customer activation and richer data-driven lending decisions. Co-innovation and joint go-to-market initiatives shorten time-to-market for embedded finance and drive customer acquisition and interchange revenue growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology \u0026amp; Cloud Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTier-1 vendors provide Emirates NBD with core banking, cybersecurity, analytics and cloud infrastructure, underpinning operations for the largest bank in the UAE by assets in 2024. Cloud partnerships deliver scalability, resilience and cost efficiency for peak retail and corporate loads. Advanced data platforms enable hyper-personalization and behavioural risk modeling across customer segments. Co-development programs expand API ecosystems and marketplace integrations with fintechs and corporates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorrespondent \u0026amp; Wholesale Banks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCorrespondent and wholesale banks supply trade finance, FX liquidity and cross-border clearing, enabling Emirates NBD to support regional trade and expatriate remittances across 80+ markets; syndicated partners backed AED 12bn of large corporate and government financing in 2024, enhancing deal capacity. Network reach expanded remittance corridors, handling an estimated USD 4bn monthly across GCC routes. Risk-sharing via syndications and nostro lines improved balance-sheet efficiency and capital deployment.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003etrade finance \u0026amp; FX liquidity: global partners\u003c\/li\u003e\n\u003cli\u003esyndications: AED 12bn supported in 2024\u003c\/li\u003e\n\u003cli\u003eremittance reach: 80+ markets, ~USD 4bn\/month\u003c\/li\u003e\n\u003cli\u003erisk-sharing: improved capital efficiency\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSharia Boards \u0026amp; Islamic Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eIndependent Sharia supervisory boards certify Emirates NBD Islamic products, while Takaful and Sukuk partners expand Sharia-compliant solutions; structuring houses support Murabaha, Ijara and Wakala deals, collectively underpinning credibility and trust among Islamic customers; Emirates NBD Group reported total assets of AED 655 billion in 2024, reinforcing capacity to partner on large Sukuk and Takaful transactions.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSharia boards: independent certification\u003c\/li\u003e\n\u003cli\u003eTakaful \u0026amp; Sukuk: broaden product suite\u003c\/li\u003e\n\u003cli\u003eStructuring houses: Murabaha, Ijara, Wakala\u003c\/li\u003e\n\u003cli\u003eCredibility: boosts Islamic-customer trust; AED 655bn assets (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUAE payments \u0026amp; Islamic finance reach \u003cstrong\u003e9.9M\u003c\/strong\u003e people, \u003cstrong\u003eAED 655bn\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEmirates NBD partners with UAE regulators, Visa\/Mastercard, fintechs and tier‑1 vendors to scale digital, payments and compliance across ~9.9M UAE population (2024). Correspondent banks, syndicates (AED 12bn in 2024) and remittance corridors (~USD 4bn\/month; 80+ markets) provide liquidity and trade support. Sharia boards, Takaful\/Sukuk and structurers back Islamic offerings; group assets AED 655bn (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartnership\u003c\/th\u003e\n\u003cth\u003eKey metric (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegulators\u003c\/td\u003e\n\u003ctd\u003eUAE pop ~9.9M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCards \u0026amp; Acquiring\u003c\/td\u003e\n\u003ctd\u003e200+ countries\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSyndications\u003c\/td\u003e\n\u003ctd\u003eAED 12bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRemittances\u003c\/td\u003e\n\u003ctd\u003e~USD 4bn\/month; 80+ markets\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIslamic finance\u003c\/td\u003e\n\u003ctd\u003eAssets AED 655bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive, pre-written Business Model Canvas for Emirates NBD covering customer segments, channels, value propositions, revenue streams, key resources and partners, operations, cost structure and governance; reflects real-world retail, corporate and digital banking strategy with competitive advantages, SWOT-linked insights and a polished narrative ideal for presentations, investors and strategic planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Emirates NBD’s business model with editable cells, enabling teams to quickly pinpoint pain points across customer segments, channels, and cost structure for faster problem-solving and strategic action.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail \u0026amp; SME Banking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEmirates NBD originates and services deposits, loans, cards and payments—managing over AED 700 billion in assets and serving around 4 million customers in 2024, driving daily retail \u0026amp; SME flows.\u003c\/p\u003e\n\u003cp\u003eDigital onboarding, KYC and automated credit underwriting shortened acquisition cycles and increased digital originations.\u003c\/p\u003e\n\u003cp\u003eActive portfolio management balances growth, risk and yield across segments.\u003c\/p\u003e\n\u003cp\u003eFinancial inclusion programs expand SME and mass-market penetration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate \u0026amp; Investment Banking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEmirates NBD provides working capital, trade, cash management and project finance to corporates, leveraging relationship coverage and sector teams to deepen wallet share; UAE non-oil GDP grew about 3.5% in 2024, underpinning deal flow. Syndications, DCM and ECM advisory plus treasury solutions address capital markets needs while risk distribution and structured solutions optimize returns.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIslamic Banking Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDesign and execution of Sharia-compliant products across retail, corporate and treasury segments are led by Emirates Islamic, aligning with 2024 UAE trends where Islamic banks hold about one-third of national banking assets. Continuous Sharia review and independent audit units maintain adherence and report outcomes to the board. Asset-backed structures (murabaha, ijara) ensure transparent cash flows and risk allocation. Targeted education and marketing clarify product value propositions to customers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWealth \u0026amp; Private Banking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eWealth \u0026amp; Private Banking delivers advisory, brokerage, discretionary mandates and structured products to affluent clients, with private client assets exceeding AED 100 billion in 2024. Portfolio construction and financial planning are tailored to client risk profiles, covering funds, Sukuk, equities and alternatives through curated platforms. Dedicated relationship management and in-house research support client retention and product selection.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAdvisory \u0026amp; brokerage\u003c\/li\u003e\n\u003cli\u003eDiscretionary mandates\u003c\/li\u003e\n\u003cli\u003eStructured products \u0026amp; Sukuk\u003c\/li\u003e\n\u003cli\u003ePlatform curation: funds, equities, alternatives\u003c\/li\u003e\n\u003cli\u003eRM + research for retention\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRisk, Compliance \u0026amp; Technology\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRisk, Compliance \u0026amp; Technology embed credit, market and operational risk frameworks that safeguard capital—Emirates NBD reported total assets AED 732.4bn and CET1 17.6% in 2024—while AML, sanctions and data privacy controls ensure regulatory compliance. Technology delivery powers mobile, online, core and payments platforms with cybersecurity and resilience sustaining ~99.99% uptime and customer trust.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAssets: AED 732.4bn (2024)\u003c\/li\u003e\n\u003cli\u003eCET1: 17.6% (2024)\u003c\/li\u003e\n\u003cli\u003eUptime: ~99.99%\u003c\/li\u003e\n\u003cli\u003eMobile users: 3.7m\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eServing \u003cstrong\u003e~4.0m\u003c\/strong\u003e customers with \u003cstrong\u003eAED 732.4bn\u003c\/strong\u003e assets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOrigination and servicing of deposits, loans, cards and payments for ~4m customers and AED 732.4bn assets, driving retail, SME and corporate flows.\u003c\/p\u003e\n\u003cp\u003eDigital onboarding, KYC and automated credit underwriting boost digital originations and shorten acquisition cycles.\u003c\/p\u003e\n\u003cp\u003eCorporate finance, trade, treasury, syndication and Sharia-compliant product design expand fee income and risk‑managed lending.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAssets\u003c\/td\u003e\n\u003ctd\u003eAED 732.4bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomers\u003c\/td\u003e\n\u003ctd\u003e~4.0m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCET1\u003c\/td\u003e\n\u003ctd\u003e17.6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate AUM\u003c\/td\u003e\n\u003ctd\u003eAED 100bn+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUptime\u003c\/td\u003e\n\u003ctd\u003e~99.99%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document previewed here is the authentic Emirates NBD Business Model Canvas, not a mockup. When you purchase, you’ll receive this exact, fully formatted file—complete and editable in Word and Excel. No substitutions or missing sections; what you see is what you get, ready for presentation or customization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56162287845753,"sku":"emiratesnbd-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/emiratesnbd-business-model-canvas.png?v=1762698455","url":"https:\/\/portersfiveforce.com\/products\/emiratesnbd-business-model-canvas","provider":"Porter's Five Forces","version":"1.0","type":"link"}