{"product_id":"eichermotors-business-model-canvas","title":"Eicher Motors Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBusiness Model Canvas for premium motorcycle and commercial vehicle group\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover Eicher Motors’ strategic blueprint with a concise Business Model Canvas that maps its value proposition, key partners, revenue streams and growth levers; three to five minutes of review will reveal why its commercial and Royal Enfield divisions succeed. Want the full, editable Canvas with section-by-section insights for benchmarking and investor use? Purchase the complete file to unlock actionable strategy and financial implications.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVolvo Group JV (VECV)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Volvo Group JV (established 2008 with Volvo holding a 45% stake) brings advanced heavy-duty technology, shared platforms and global best practices to VECV, enabling co-branding and access to premium segments. Joint engineering and localized manufacturing have reduced cost and time-to-market and supported exports to 40+ countries. Governance and IP-sharing frameworks ensure sustained innovation and regulatory compliance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTier-1 suppliers (engines, drivetrains, electronics)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eStrategic sourcing of Tier-1 engines, drivetrains and electronics ensures quality, cost control and supply assurance for critical components. Long-term contracts and vendor development have driven localization to over 80% and enabled systematic value engineering. Close collaboration on emissions, safety and telematics keeps products regulatory-compliant and competitive. Dual-sourcing mitigates supplier risk and supports rapid volume ramp-ups.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDealer and service network partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eExclusive and multi-brand dealers—over 1,300 global outlets in 60+ export markets as of 2024—extend reach across metros and Tier-2\/3 cities. Workshops, authorized service centers and mobile units maintain uptime and warranty compliance. Partners co-invest in showroom fit-outs and after-sales capacity. Performance-linked incentives tie payouts to customer satisfaction and throughput metrics.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancial and insurance partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eNBFCs, banks and insurers enable retail and fleet financing, leasing and insurance bundles for Eicher Motors; tailored EMI, residual-value and operating-lease products improve affordability and lower TCO, while co-marketing and digital approvals accelerate conversion and aftersales monetisation. By 2024 commercial-vehicle finance penetration was ~60% and two-wheeler financing ~20–30%, boosting reach into semi-urban and rural markets via risk-sharing arrangements.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eNBFCs\/banks: retail \u0026amp; fleet loans, faster digital approvals\u003c\/li\u003e\n\u003cli\u003eInsurers: bundled insurance + claims integration\u003c\/li\u003e\n\u003cli\u003eProducts: EMIs, residual-value, operating leases\u003c\/li\u003e\n\u003cli\u003eImpact: higher credit penetration in underserved regions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics, export, and technology partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cplogistics export and technology partners enable eicher motors to scale: port operators handle inbound components outbound shipments for domestic sales exports telematics analytics power fleet management rider app features universities startups accelerate r sustainability trials accredited testing labs ensure homologation across markets.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024: over 1,200 dealer touchpoints in India\u003c\/li\u003e\n\u003cli\u003e3PLs\/ports: critical for export hubs\u003c\/li\u003e\n\u003cli\u003eTelematics: rider app + fleet analytics\u003c\/li\u003e\n\u003cli\u003eUniv\/startup R\u0026amp;D \u0026amp; sustainability pilots\u003c\/li\u003e\n\u003cli\u003eCompliance labs: market homologation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/plogistics\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJV with \u003cstrong\u003e45%\u003c\/strong\u003e stake powers premium tech, \u003cstrong\u003e\u0026gt;80%\u003c\/strong\u003e localization and exports to \u003cstrong\u003e40+\u003c\/strong\u003e markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVolvo JV (45% stake) supplies heavy-tech, shared platforms and export access to 40+ countries, aiding premium positioning. Tier-1 suppliers and localization \u0026gt;80% support cost, emissions and dual-sourcing resilience. 1,200+ India dealers and 1,300 global outlets (60+ markets) plus NBFC\/bank finance (CV ~60% penetration; 2W 20–30%) expand reach and affordability.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eVolvo stake\u003c\/td\u003e\n\u003ctd\u003e45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExports\u003c\/td\u003e\n\u003ctd\u003e40+ countries\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLocalization\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;80%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndia dealers\u003c\/td\u003e\n\u003ctd\u003e1,200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGlobal outlets\u003c\/td\u003e\n\u003ctd\u003e1,300 (60+ markets)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCV finance\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2W finance\u003c\/td\u003e\n\u003ctd\u003e20–30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise Business Model Canvas for Eicher Motors detailing customer segments (Royal Enfield riders, commercial vehicle clients via VE Commercial Vehicles), channels, key partners (Volvo JV, suppliers), value propositions, revenue streams, cost structure, and operations across the 9 BMC blocks. Ideal for investor presentations, it links competitive advantages and a brief SWOT to real-world strategy and execution.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level, editable Business Model Canvas for Eicher Motors that quickly clarifies core value drivers, revenue streams and partner dependencies to relieve strategic ambiguity and speed decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDesign and engineering (motorcycles and CVs)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePlatform development for middleweight (350–650cc) bikes and commercial vehicle architectures enables cost-effective variants and common parts strategies across Royal Enfield and VE Commercial Vehicles. Emissions, safety and durability testing guarantees compliance with BS6 norms implemented in 2020 and with key export markets' standards. Localization engineering tailors powertrains and calibrations to Indian and export duty cycles, reducing lead times and supply costs. VE Commercial Vehicles' 2008 JV with Volvo strengthens CV engineering and global benchmarking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManufacturing and quality assurance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFlexible plants produce engines, frames and vehicle assemblies at scale, supporting Royal Enfield’s over 1 million annual motorcycle output in recent years (2024 era). Lean manufacturing, targeted automation and in-line QA raise throughput and cut defects; tight supplier integration and JIT logistics trim inventory carrying costs; rigorous end-of-line testing preserves reliability and brand consistency.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply chain and vendor development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStrategic sourcing at Eicher balances cost, quality and resilience, achieving over 70% localization for key components by 2024 to cut procurement costs and lead times. Local vendor development deepens the supplier ecosystem and reduces currency exposure in export markets. Robust demand planning and S\u0026amp;OP stabilize production and helped maintain inventory turns above 8x in 2024. Risk management mitigates commodity volatility and supply disruptions through hedging and dual sourcing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSales, marketing, and brand building\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eExperience-led retail, demo rides, and community events drive conversion for Royal Enfield, reinforcing brand loyalty and higher transaction values.\u003c\/p\u003e\n\u003cp\u003eDigital campaigns, influencers, and motorsport sponsorships amplify reach across urban and international markets, supporting product launches and aspiration positioning.\u003c\/p\u003e\n\u003cp\u003eFleet sales and government tenders underpin CV volumes while targeted pricing, variant mixes, and tailored finance offers improve sell-through and margin management.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRetail experiences: demo rides, community events\u003c\/li\u003e\n\u003cli\u003eAwareness: digital, influencers, motorsport\u003c\/li\u003e\n\u003cli\u003eVolume engines: fleet sales, tenders\u003c\/li\u003e\n\u003cli\u003eProfit levers: pricing, variants, finance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAfter-sales service and lifecycle monetization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAfter-sales service and lifecycle monetization for Eicher Motors centers on service packages, AMCs and uptime contracts that industry studies show can raise retention by ~20–30% and stabilize recurring revenue; genuine spares and accessories deliver higher gross margins and accounted for a growing share of after-sales revenue in 2024. Telematics-driven predictive maintenance reduced unplanned downtime by ~25% in comparable fleets, while structured training and certification programs lift workshop throughput and first-time-fix rates.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRetention boost: service packages, AMCs, uptime contracts\u003c\/li\u003e\n\u003cli\u003eHigh-margin revenue: genuine spares \u0026amp; accessories\u003c\/li\u003e\n\u003cli\u003eDowntime cut: telematics-based maintenance (~25%)\u003c\/li\u003e\n\u003cli\u003eProductivity: training \u0026amp; certification increases first-time fixes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePlatform engineering: \u003cstrong\u003e1M+\u003c\/strong\u003e units, \u003cstrong\u003e70%+\u003c\/strong\u003e local, 25% ret.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePlatform and localization engineering enable \u0026gt;1M annual Royal Enfield units (2024) and 70%+ component localization, cutting costs and lead times. Lean plants, S\u0026amp;OP and JIT sustain ~8x inventory turns and high throughput; JV with Volvo strengthens CV engineering. After-sales (AMCs, spares, telematics) raises retention ~25% and cuts downtime ~25%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/Note\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRoyal Enfield output\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;1,000,000 units\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLocalization\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory turns\u003c\/td\u003e\n\u003ctd\u003e~8x\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetention uplift\u003c\/td\u003e\n\u003ctd\u003e~25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDowntime reduction\u003c\/td\u003e\n\u003ctd\u003e~25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe Eicher Motors Business Model Canvas shown here is the exact, fully editable document you will receive after purchase. This preview is not a mockup—it's a direct snapshot of the final file, formatted for immediate use. Upon purchase you’ll download the complete Canvas in Word and Excel with all content intact.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":55674917519737,"sku":"eichermotors-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/eichermotors-business-model-canvas.png?v=1755798460","url":"https:\/\/portersfiveforce.com\/products\/eichermotors-business-model-canvas","provider":"Porter's Five Forces","version":"1.0","type":"link"}