{"product_id":"edreamsodigeo-pestle-analysis","title":"eDreams ODIGEO PESTLE Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePlan Smarter. Present Sharper. Compete Stronger.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eOur PESTLE analysis of eDreams ODIGEO maps the political, economic, social, technological, legal and environmental forces shaping its travel marketplace and competitive edge. It highlights regulatory risks, demand trends and tech opportunities affecting growth and margins. Ideal for investors and strategists seeking actionable insight. Purchase the full report to download the complete, editable analysis now.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eolitical factors\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCross-border travel policies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGovernment visa regimes, entry rules and health protocols directly affect booking demand and cancellation risk across eDreams ODIGEO’s 44 markets, impacting its base of over 20 million customers. Sudden policy shifts increase itinerary disruptions and customer support costs. Geographic diversification mitigates single-country shocks but complicates rule management. Proactive policy monitoring and dynamic messaging reduce funnel friction.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeopolitical instability\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGeopolitical conflicts, sanctions and diplomatic tensions—notably the Russia-Ukraine war since 2022—shift route availability and traveler sentiment, reshaping demand patterns and regional mix. Airspace closures and carrier suspensions force mass rebooking and refunds, increasing operational costs; IATA reported 2023 RPKs at about 96% of 2019, showing uneven recovery. The platform must rapidly reprice and reroute inventory to maintain conversion, using scenario planning to rebalance marketing spend and supply focus.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEU policy and subsidies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAs a Europe-rooted OTA, EU rules such as the Digital Services Act (in force 2024) and revised consumer\/transport directives shape fees, display rules and access to content, directly affecting platform economics and booking disclosures.\u003c\/p\u003e\n\u003cp\u003eState support or regulation of airlines and rail—alongside a 2021–27 Connecting Europe Facility budget of €33.7bn—can shift price competitiveness and inventory breadth for OTAs.\u003c\/p\u003e\n\u003cp\u003eRail liberalization and the EU Smart and Sustainable Mobility Strategy (aiming to double high-speed rail by 2030) expand non-air options; active engagement in EU consultations helps preempt adverse regulatory outcomes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTourism promotion and taxes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eNational tourism strategies and destination marketing can stimulate specific corridors; UNWTO reported about 1.4 billion international arrivals in 2023 (~88% of 2019), concentrating recovery on key origin–destination pairs. Conversely, tourism taxes and city caps (eg. short‑stay license limits in major European cities) can dampen urban demand and length of stay, so eDreams ODIGEO must display local levies and partner with DMOs to co-drive incremental traffic.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eInclude local levies in pricing displays\u003c\/li\u003e\n\u003cli\u003eUse DMO partnerships to boost corridor demand\u003c\/li\u003e\n\u003cli\u003eMonitor city caps and rental regulations\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePublic health governance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePost-pandemic frameworks persist in many markets through vaccination proofs and surge rules that raise pre-travel compliance needs and lengthen booking journeys for eDreams ODIGEO customers.\u003c\/p\u003e\n\u003cp\u003ePolicy heterogeneity across destinations increases information costs, lowering conversion and NPS unless clear, contextual policy guidance is provided during booking.\u003c\/p\u003e\n\u003cp\u003eAutomated in-flow advisories and optimized insurance attach rates reduce uncertainty and hedge perceived risks, improving checkout completion and ancillary revenue\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eautomated advisories: reduce drop-off\u003c\/li\u003e\n\u003cli\u003einsurance attach: improves ARPA\u003c\/li\u003e\n\u003cli\u003epolicy heterogeneity: raises info costs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVisa and health rules in 44 markets raise cancellations; automated advisories ease uneven recovery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGovernment visa\/health rules across 44 markets affect eDreams ODIGEO’s 20M customers, raising cancellations and support costs; IATA 2023 RPKs ~96% of 2019 and UNWTO 1.4bn arrivals show uneven recovery. EU rules (DSA 2024) plus €33.7bn Connecting Europe Facility shift modal mix toward rail. Dynamic policy monitoring, automated advisories and price‑inclusive levies cut friction.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarkets \/ customers\u003c\/td\u003e\n\u003ctd\u003e44 \/ 20M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRPKs (2023)\u003c\/td\u003e\n\u003ctd\u003e~96% of 2019\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl arrivals (2023)\u003c\/td\u003e\n\u003ctd\u003e1.4bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCEF 2021–27\u003c\/td\u003e\n\u003ctd\u003e€33.7bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eExplores how macro-environmental factors affect eDreams ODIGEO across Political, Economic, Social, Technological, Environmental and Legal dimensions, with data-backed, forward-looking insights tied to industry and regional dynamics. Designed to inform executives, investors and strategists and ready for reports or decks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, visually segmented PESTLE brief for eDreams ODIGEO that distills external risks and market drivers into a clean, editable format for quick inclusion in presentations or strategy packs. Easily shareable and compatible with Excel\/tablets, it supports clear stakeholder alignment and focused planning discussions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eE\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003economic factors\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsumer discretionary cycles\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTravel is highly cyclical and sensitive to real incomes and employment: IMF projected 2024 global GDP growth at about 3.1% while US unemployment hovered near 3.7% in 2024, affecting demand mix. Recessions shift demand to shorter, cheaper trips and low-cost carriers, compressing OTA take rates. IATA reported passenger demand recovered to 2019 levels by 2023, and elastic merchandising plus dynamic ancillaries lets eDreams capture value across cycles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAirfare, capacity, and fuel costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAirline capacity discipline and jet fuel averaging around $100\/bbl in 2024 pushed airfares up, driving conversion down and shifting mix toward higher-yield leisure dates and FFP sales; eDreams ODIGEO reported ticket yield sensitivity as a key revenue driver. High fares drove customers to alternate dates, secondary airports, or rail, lowering conversion but increasing AOV. Limited NDC content (~20–30% retail penetration) and segmented fare families reshaped margins, while dynamic packaging and hotel arbitrage partially offset airfare inflation by boosting ancillary and accommodation margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFX volatility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMulti-currency operations expose eDreams ODIGEO revenues and supplier costs to exchange swings: EUR\/USD traded roughly 1.05–1.12 through 2024, shifting perceived fares and route competitiveness across source markets. FX moves alter take rates and booking mix, so hedging and local-currency pricing have been used to stabilize margins. Optimizing payment routing can cut cross-border card fees (typically ~1.5–2.0%) and protect net revenue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInterest rates and financing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHigher interest rates, with the US federal funds rate around 5.25–5.50% in mid‑2025, raise working‑capital costs for eDreams ODIGEO by increasing the financing cost of pay‑in\/pay‑out timing and BNPL programs, and can dampen consumer credit appetite for higher‑ticket trips; tighter margins make efficient cash management and extended supplier payment terms critical, while subscription models help smooth cash‑flow volatility.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRaised financing cost: pressures on margins and BNPL\u003c\/li\u003e\n\u003cli\u003eDemand risk: fewer high‑ticket bookings\u003c\/li\u003e\n\u003cli\u003eOperational levers: cash management \u0026amp; supplier terms\u003c\/li\u003e\n\u003cli\u003eRevenue stability: subscriptions reduce cash volatility\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupplier consolidation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSupplier consolidation among airlines, hotels and GDSs shifts bargaining power and content access, with the three major GDSs (Amadeus, Sabre, Travelport) still commanding over 80% of global GDS distribution, tightening commission negotiation and raising content costs for OTAs like eDreams ODIGEO. Concentration can pressure margins, but differentiation through ancillaries and exclusive inventory eases that squeeze. Maintaining multi-supplier connectivity and NDC\/API integrations reduces single-source dependency risk.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eConsolidation raises supplier bargaining power\u003c\/li\u003e\n\u003cli\u003eTop GDSs \u0026gt;80% market share increases content costs\u003c\/li\u003e\n\u003cli\u003eAncillaries\/exclusive inventory mitigate margin pressure\u003c\/li\u003e\n\u003cli\u003eMulti-supplier connectivity lowers dependency risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVisa and health rules in 44 markets raise cancellations; automated advisories ease uneven recovery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTravel demand tied to GDP (IMF 2024 ~3.1%) and US unemployment ~3.7%; cyclical shifts favor low‑cost, shorter trips, pressuring OTA take rates. Jet fuel ≈$100\/bbl in 2024 raised fares, shifting mix and boosting ancillaries. FX (EUR\/USD 1.05–1.12) and higher rates (fed funds ~5.25–5.50% mid‑2025) raised hedging and financing needs; GDSs \u0026gt;80% share tightens content costs.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGlobal GDP 2024\u003c\/td\u003e\n\u003ctd\u003e~3.1%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS unemployment 2024\u003c\/td\u003e\n\u003ctd\u003e~3.7%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eJet fuel 2024\u003c\/td\u003e\n\u003ctd\u003e≈$100\/bbl\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEUR\/USD 2024–25\u003c\/td\u003e\n\u003ctd\u003e1.05–1.12\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFed funds mid‑2025\u003c\/td\u003e\n\u003ctd\u003e5.25–5.50%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGDS market share\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;80%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003eeDreams ODIGEO PESTLE Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact eDreams ODIGEO PESTLE Analysis you’ll receive after purchase—fully formatted and ready to use. It contains the same structure, insights, and charts as the downloadable file, with no placeholders or hidden content. After checkout you’ll instantly get this exact document, professionally prepared for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56162671067513,"sku":"edreamsodigeo-pestle-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/edreamsodigeo-pestle-analysis.png?v=1762706261","url":"https:\/\/portersfiveforce.com\/products\/edreamsodigeo-pestle-analysis","provider":"Porter's Five Forces","version":"1.0","type":"link"}