{"product_id":"edreamsodigeo-five-forces-analysis","title":"eDreams ODIGEO Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElevate Your Analysis with the Complete Porter's Five Forces Analysis\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eeDreams ODIGEO faces intense price competition and strong buyer power from cost-conscious travelers, while scale advantages and platform partnerships moderate supplier influence; regulatory shifts and technological disruption add uncertainty. This snapshot highlights key pressure points but omits force-by-force ratings, visuals, and actionable implications. Unlock the full Porter's Five Forces Analysis for a consultant-grade breakdown to inform strategy or investment decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAirlines and GDS concentration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAirlines control core flight inventory and can limit access or raise distribution costs through NDC policies and GDS surcharges, constraining OTA margins. Full-service carriers and LCCs, including Lufthansa Group and Ryanair, increasingly push direct sales, curbing OTA leverage. Amadeus, Sabre and Travelport account for roughly 80% of GDS market share, so EDreams must multi-source to mitigate single-point exposure.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHotel chains vs fragmented supply\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIndependent hotels remain highly fragmented, limiting supplier power, but major chains and bedbanks (controlling an estimated 30–40% of chain inventory) can dictate terms or push direct channels; rate-parity shifts and closed-user-group pricing further complicate negotiations. Access to competitive wholesale rates is vital for package margins, and eDreams ODIGEOs scale—serving roughly 17.5 million active customers in 2023—helps, yet preferred agreements remain decisive.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMeta, payments, and tech dependencies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAPIs from meta-search platforms, payment gateways and fraud tools create switching frictions and allow cost pass-through; card processing and gateway fees typically run 1.5–3% and chargebacks can cost ~€20–€50 plus lost revenue. Changes in meta-bidding rules or payment fee hikes can compress OTA margins rapidly—CPC shifts of 10–30% reported in 2023–24. PSD2\/SCA and chargeback liability give payment providers leverage. Diversifying vendors lowers concentration risk where top-3 processors often handle \u0026gt;60% of volume.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContent exclusivity scarcity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTravel content is largely non-exclusive, so suppliers limit differentiation and retain bargaining power; where exclusivity exists it is typically time-bound, regional, or tied to opaque\/package deals, and suppliers routinely multi-home across OTAs, preserving leverage while eDreams leans on packaging and UX to create unique value.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSupplier exclusivity: limited, time\/region\/package-bound\u003c\/li\u003e\n\u003cli\u003eMulti-homing: suppliers list across multiple OTAs\u003c\/li\u003e\n\u003cli\u003eEDreams strategy: packaging and UX as differentiation\u003c\/li\u003e\n\u003cli\u003eMarket status: publicly listed (BME: EDR), driving emphasis on GMV and conversion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData ownership and merchandising\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSuppliers increasingly demand control over ancillaries, branding and first-party customer data, using NDC and direct merchandising to protect margins and customer relationships.\u003c\/p\u003e\n\u003cp\u003eAirlines pushing rich content via NDC and restricting data-sharing weaken OTAs cross-sell and upsell; negotiated ancillary access remains a key battleground for margin retention, with NDC reach growing notably by 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDirect data control reduces OTA personalization\u003c\/li\u003e\n\u003cli\u003eNDC expansion increases supplier leverage\u003c\/li\u003e\n\u003cli\u003eAncillary access is critical for margin defense\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGDS and carrier control squeeze OTA margins as card fees and chargebacks rise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAirlines control flight inventory and NDC\/GDS rules, constraining OTA margins as carriers push direct sales. GDSs (Amadeus\/Sabre\/Travelport ~80% share) and top payment processors (\u0026gt;60% volume) create concentration risk; card fees 1.5–3% and chargebacks €20–50. Chain hotels\/bedbanks hold ~30–40% chain inventory, while eDreams scale (17.5M active customers in 2023) mitigates but does not eliminate supplier leverage.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eActive customers (2023)\u003c\/td\u003e\n\u003ctd\u003e17.5M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGDS market share (top-3)\u003c\/td\u003e\n\u003ctd\u003e~80%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBedbank share of chains\u003c\/td\u003e\n\u003ctd\u003e30–40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCard processing fees\u003c\/td\u003e\n\u003ctd\u003e1.5–3%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChargeback cost\u003c\/td\u003e\n\u003ctd\u003e€20–50\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCPC shifts (2023–24)\u003c\/td\u003e\n\u003ctd\u003e10–30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eTailored Porter's Five Forces analysis for eDreams ODIGEO uncovering competitive drivers, buyer and supplier power, threat of new entrants and substitutes, and disruptive market forces—providing strategic insights on pricing, profitability, and barriers that shape the company’s competitive position.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA clear, one-sheet Porter's Five Forces summary for eDreams ODIGEO that highlights competitive pressures and relieves decision-making pain by letting you quickly adjust force levels, swap in updated data, and export clean visual summaries for decks or boardrooms.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh price transparency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eConsumers can compare fares across OTAs, meta-search and supplier sites in seconds, and over 60% of travelers report consulting multiple platforms before booking, which erodes pricing power and heightens sensitivity to fees and total trip cost.\u003c\/p\u003e\n\u003cp\u003eEven small UX or pricing differentials trigger churn as shoppers switch for marginal savings, pressuring eDreams ODIGEO to optimize conversion and retention metrics.\u003c\/p\u003e\n\u003cp\u003eEDreams must therefore compete on total value — bundled fees, loyalty benefits and end-to-end experience — not list price alone.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow switching costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMulti-homing is common—about 60% of travelers in 2024 toggle between multiple apps and sites before booking, amplifying buyer leverage over eDreams ODIGEO. Lack of contractual lock-in and easy comparison tools increase price sensitivity and churn. Refund, customer service and fee policies materially influence choice, while frictionless checkout and reliable support—seen to reduce churn by double digits in industry studies—lower switching. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrime subscription stickiness\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEDreams ODIGEO's Prime program, with over 2 million members as of 2024, lowers churn and dilutes individual buyer power by embedding recurring benefits into behavior. Members accept less booking flexibility in exchange for perceived ongoing savings and higher lifetime value. For non-members, price and reliability still drive purchases, keeping spot-pricing pressure. Scaling Prime further shifts bargaining dynamics toward the platform. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMeta and search intermediation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMeta and search intermediation (Google Flights, Skyscanner) centralize discovery and re-route demand, letting buyers outsource price comparison and intensifying price competition; Google holds ~92% of global search share (StatCounter 2024), amplifying its channel power. Visibility is tied to bidding and ratings, and reputation signals strongly sway conversions.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRe-route demand: metasearch dominance\u003c\/li\u003e\n\u003cli\u003eBuyer leverage: outsourced comparison\u003c\/li\u003e\n\u003cli\u003eVisibility: bidding + ratings\u003c\/li\u003e\n\u003cli\u003eConversions: reputation-driven\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSensitivity to service quality\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCancellation handling, fast rebooking and transparent fees drive trust for eDreams ODIGEO; slow post-sale support fuels immediate attrition and negative reviews, which 84% of travelers say they consult before booking (Statista 2024). With many substitutes, reputational hits rapidly shift demand; clear fee disclosure and strong service reduce buyer bargaining power and churn.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCancellation speed: reduces churn\u003c\/li\u003e\n\u003cli\u003eRebooking latency: key retention lever\u003c\/li\u003e\n\u003cli\u003eTransparency: lowers perceived risk\u003c\/li\u003e\n\u003cli\u003eReviews (84% reliance 2024): amplify impact\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuyers Dominate Multi-platform Search, \u003cstrong\u003e~60%\u003c\/strong\u003e Multi-home, Reviews Fuel Churn\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBuyers wield strong leverage: \u0026gt;60% consult multiple platforms and ~60% multi-home (2024), driving price sensitivity and churn; spot pricing persists for non-Prime users. eDreams ODIGEO Prime (2m members, 2024) reduces churn and buyer power by locking recurring value. Meta\/search dominance (Google ~92% search share, 2024) outsources comparison and intensifies fee competition; reviews (84% consult, 2024) magnify reputational impact.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024 Value\u003c\/th\u003e\n\u003cth\u003eImpact\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMulti-platform consult\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;60%\u003c\/td\u003e\n\u003ctd\u003eHigher price sensitivity\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMulti-homing\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003ctd\u003eChurn ↑\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrime members\u003c\/td\u003e\n\u003ctd\u003e2,000,000\u003c\/td\u003e\n\u003ctd\u003eLower churn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGoogle search\u003c\/td\u003e\n\u003ctd\u003e~92%\u003c\/td\u003e\n\u003ctd\u003eDiscovery control\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReview influence\u003c\/td\u003e\n\u003ctd\u003e84%\u003c\/td\u003e\n\u003ctd\u003eReputation risk\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eeDreams ODIGEO Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the exact Porter's Five Forces analysis of eDreams ODIGEO you'll receive after purchase—no placeholders. The file examines supplier power, buyer power, competitive rivalry, and threats of entry and substitutes, with actionable insights and strategic implications. It's fully formatted and ready for immediate download.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56163147415929,"sku":"edreamsodigeo-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/edreamsodigeo-five-forces-analysis.png?v=1762715273","url":"https:\/\/portersfiveforce.com\/products\/edreamsodigeo-five-forces-analysis","provider":"Porter's Five Forces","version":"1.0","type":"link"}