{"product_id":"edgewell-bcg-matrix","title":"Edgewell Personal Care Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDownload Your Competitive Advantage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eEdgewell’s quick BCG snapshot shows where its brands sit in a shifting personal-care market — which are pulling growth, which fund the business, and which need rethinking. Want the full picture with quadrant-by-quadrant placements, data-backed recommendations, and actionable strategy? Purchase the complete BCG Matrix and get a polished Word report plus an Excel summary ready to present. Skip the guesswork — buy now and start making smarter product and investment decisions today.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBillie (DTC women’s shave)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBillie sits in Edgewell’s high-growth quadrant in 2024, showing sharp brand pull and a digital engine that keeps CAC efficient. The women’s shave market is being re-cut online and Billie’s momentum from DTC product drops and social-first acquisition is clear. Prioritize continued product cadence and retail expansion to lock share; executed well, Billie can evolve into a category anchor and then a Cash Cow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHawaiian Tropic (premium sun care)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHawaiian Tropic, owned by Edgewell, sits as a Star as sun care trades up to premium textures and skin‑forward claims; the global sun care market was about $14 billion in 2024 and premium segments outpaced total growth. Strong positioning and repeat-heavy usage plus international travel\/leisure reopening offer upside. Continue investing in R\u0026amp;D and placement in travel, resorts and duty‑free to protect share while the market expands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCremo (men’s grooming expansion)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAs a Star in Edgewell’s BCG matrix, Cremo competes in a fragmented men’s grooming market valued at roughly $80B in 2024, winning on value-premium positioning and fast niche traction. Distribution expansion into mass and specialty retail continues to open doors, while regimen-building lifts basket size and frequency. Invest now via education-led marketing and omnichannel bundles to scale share; harvest later as category consolidates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJack Black (prestige men’s skincare)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eJack Black is a Star: in 2024 prestige men’s skincare grew faster than mass, supported by loyal users and premium margins; Jack Black’s credibility and holiday gifting seasonality compound share gains, while targeted retail activations plus DTC storytelling drive higher AOV and repeat purchase — keep the pedal down to cement leadership.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGrowth 2024: prestige \u0026gt; mass\u003c\/li\u003e\n\u003cli\u003eHigh-margin, loyal base\u003c\/li\u003e\n\u003cli\u003eGifting seasonality\u003c\/li\u003e\n\u003cli\u003eRetail + DTC focus\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSun care mineral\/skin-care hybrids\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eIn 2024 retail data show mineral and skin-care-plus sunscreens are the fastest-growing SPF subsegments; Edgewell’s Schick and Banana Boat portfolios can lead with derm-forward claims and clean credentials to capture premium share. Accelerate R\u0026amp;D and speed-to-shelf via retailer exclusives and limited drops to secure placement before category share consolidates. Push distribution now to lock in growth while demand momentum remains high.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003estars: mineral + skin-care-plus SPF (2024 demand surge)\u003c\/li\u003e\n\u003cli\u003estrategy: derm-forward claims, clean credentials\u003c\/li\u003e\n\u003cli\u003etactics: R\u0026amp;D acceleration, retailer exclusives, fast shelf rollout\u003c\/li\u003e\n\u003cli\u003eobjective: capture premium share before shelf locks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDTC women's shave momentum, $14B sun care growth, $80B premium men's grooming surge\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEdgewell Stars: Billie leads online women’s shave with efficient CAC and DTC momentum; Hawaiian Tropic benefits from a $14B global sun care market (2024) as premium textures expand; Jack Black and Cremo capture faster-growing prestige men’s skincare and grooming demand within an ~80B men’s grooming market (2024). Prioritize product cadence, R\u0026amp;D and omnichannel expansion to lock share.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eBrand\u003c\/th\u003e\n\u003cth\u003e2024 market size\u003c\/th\u003e\n\u003cth\u003eKey play\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBillie\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003eDTC + retail expansion\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHawaiian Tropic\u003c\/td\u003e\n\u003ctd\u003e$14B sun care\u003c\/td\u003e\n\u003ctd\u003epremium textures, travel placement\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eJack Black \/ Cremo\u003c\/td\u003e\n\u003ctd\u003e$80B men’s grooming\u003c\/td\u003e\n\u003ctd\u003eprestige positioning, omnichannel\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eBCG analysis of Edgewell’s portfolio: invest in Stars, harvest Cash Cows, evaluate Question Marks, divest Dogs; includes trend context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page BCG Matrix mapping Edgewell units to relieve portfolio pain points\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSchick \u0026amp; Wilkinson Sword core razors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSchick and Wilkinson Sword sit on a large installed base and strong repeat purchase behavior, with blade replacement cycles averaging about one month and cartridges capturing the majority of shave-category spend; efficient shelf presence and distribution keep visibility high. The razor market is mature with mid-single-digit growth, but share is defensible via a steady promo cadence. Optimize trade spend, keep blades in baskets, milk manufacturing and marketing efficiencies; this cash generator funds Edgewell’s next bets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBanana Boat (mass sun care)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBanana Boat delivers reliable cash for Edgewell, leveraging high brand awareness and broad retail reach in a stable, highly seasonal sun care category; Edgewell reported fiscal 2023 net sales of about 2.2 billion, with mass sun care a core contributor. Low incremental investment sustains shelf space and velocity, focusing spend on pack architecture and inventory discipline. Consistent summer demand yields dependable annual cash flow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEdge \u0026amp; Skintimate shave preps\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEdge \u0026amp; Skintimate remain legacy leaders in shave gels and creams with habitual users; in 2024 the U.S. shave gel category showed low single-digit growth (~0–3%) while branded shave prep margins stayed high, supporting Edgewell’s steady cash generation. Low-growth, high-margin dynamics produce predictable inventory turns; maintain core SKUs, trim long-tail SKUs, and pursue price-pack optimization to protect margins. The playbook is simple: steady pricing, SKU rationalization, and focused promotion to sustain cash cow performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePlaytex Baby (bottles, feeding)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePlaytex Baby sits in the mature aisle with strong brand recognition and sticky replenishment on parts and nipples; innovation is incremental rather than disruptive, keeping SKUs stable and margins predictable. Optimization focus should be assortment rationalization and supply-chain efficiency to widen contribution while remaining a quiet, dependable cash cow within Edgewell.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMature aisle\u003c\/li\u003e\n\u003cli\u003eStrong brand recognition\u003c\/li\u003e\n\u003cli\u003eSticky replenishment\u003c\/li\u003e\n\u003cli\u003eIncremental innovation\u003c\/li\u003e\n\u003cli\u003eAssortment \u0026amp; supply-chain focus\u003c\/li\u003e\n\u003cli\u003eQuiet, dependable cash cow\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiaper Genie (systems \u0026amp; refills)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDiaper Genie (systems \u0026amp; refills) is a cash cow: refill model produces steady recurring revenue despite a largely flat US diaper accessory category in 2024, shelf prominence and brand trust keep churn low, so focus is on protecting consumables, simplifying systems, and defending price — a classic milk-it strategy.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\u003c\/ul\u003e\n\u003cli\u003eRecurring refills: durable, high-margin stream\u003c\/li\u003e\n\u003cli\u003eLow churn: strong shelf\/brand trust\u003c\/li\u003e\n\u003cli\u003eDefend price: prioritize consumables\u003c\/li\u003e\n\u003cli\u003eSimplify systems: ease repeat purchase\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHarvest steady consumable cash: cut promo waste, rationalize SKUs, fund growth bets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCore brands (Schick, Banana Boat, Edge\/Skintimate, Playtex Baby, Diaper Genie) produce predictable, high-margin cash flow from repeat purchases, refill models and strong retail presence; focus on promo efficiency, SKU rationalization, and supply-chain leverage to maximize free cash for growth bets. Maintain shelf share, defend consumables, and harvest manufacturing\/marketing savings.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eBrand\u003c\/th\u003e\n\u003cth\u003eRole\u003c\/th\u003e\n\u003cth\u003e2024 trend\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSchick\/Wilkinson\u003c\/td\u003e\n\u003ctd\u003ePrimary cash cow\u003c\/td\u003e\n\u003ctd\u003eMature, mid-single-digit category growth\u003c\/td\u003e\n\u003ctd\u003eMonthly blade cycles\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBanana Boat\u003c\/td\u003e\n\u003ctd\u003eSeasonal cash generator\u003c\/td\u003e\n\u003ctd\u003eStable, seasonal demand\u003c\/td\u003e\n\u003ctd\u003eEdgewell FY2023 sales ≈ 2.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEdge\/Skintimate\u003c\/td\u003e\n\u003ctd\u003eHigh-margin shave prep\u003c\/td\u003e\n\u003ctd\u003eUS shave gel 2024: ~0–3% growth\u003c\/td\u003e\n\u003ctd\u003eLow-growth, high-margin\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlaytex Baby\u003c\/td\u003e\n\u003ctd\u003eSteady replenishment\u003c\/td\u003e\n\u003ctd\u003eIncremental innovation\u003c\/td\u003e\n\u003ctd\u003eAssortment\/supply focus\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDiaper Genie\u003c\/td\u003e\n\u003ctd\u003eRefill cash stream\u003c\/td\u003e\n\u003ctd\u003eUS diaper accessory flat in 2024\u003c\/td\u003e\n\u003ctd\u003eHigh-margin refills\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview = Final Product\u003c\/span\u003e\u003cbr\u003eEdgewell Personal Care BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the final Edgewell Personal Care BCG Matrix you'll receive after purchase. No watermarks, no demo notes—just a fully formatted, ready-to-use strategic report. It's crafted for clarity and market insight, downloadable immediately after payment. Edit, print, or present it to your team with zero surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":55674700497273,"sku":"edgewell-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/edgewell-bcg-matrix.png?v=1755793587","url":"https:\/\/portersfiveforce.com\/products\/edgewell-bcg-matrix","provider":"Porter's Five Forces","version":"1.0","type":"link"}