{"product_id":"dic-global-marketing-mix","title":"DIC Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how DIC's Product, Price, Place and Promotion decisions combine to create market impact—this preview only hints at the insight. Purchase the full 4P's Marketing Mix Analysis for editable, presentation-ready findings, real data, tactical recommendations and templates to apply instantly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable printing inks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDICs sustainable inks portfolio—low-VOC, UV\/EB energy-curable and bio-based formulations for packaging, publishing and labels—delivers high print quality, strong adhesion across film, paper and metal, and fast curing that can cut press downtime by up to 30%. Products meet EU Framework Regulation (EC) No 1935\/2004 and FDA 21 CFR food-contact rules, enable circular packaging and help reduce carbon footprints versus solvent inks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-performance organic pigments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHigh-performance organic pigments deliver superior chroma, lightfastness and heat stability for coatings, plastics and inks, addressing a global pigments market valued at about $24.5B in 2023. Specialty automotive and electronics grades meet OEM durability specs, easing qualification; engineered dispersion and tight batch-to-batch consistency boost process efficiency. Dedicated color-matching and technical support accelerate customer qualification timelines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced synthetic resins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAdvanced synthetic resins—polyurethane, acrylic, and epoxy—engineered for adhesion, flexibility and chemical resistance target packaging coatings, electronics encapsulation and industrial finishes; customizable viscosity, solids and curing profiles deliver scratch resistance and barrier properties that can cut oxygen transmission by up to 90%, boosting package shelf life and device durability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFine chemicals \u0026amp; application materials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDIC Fine chemicals \u0026amp; application materials supplies additives, dispersants, UV absorbers and functional materials for electronics and automotive, engineered for purity \u0026gt;99.9%, tight specs and reliability in sensitive processes, with application-specific grades that integrate into customer formulations.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRegulatory dossiers \u0026amp; SDS provided\u003c\/li\u003e\n\u003cli\u003eProcessing guides \u0026amp; tech support\u003c\/li\u003e\n\u003cli\u003eGrades tailored to OEM requirements\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainability-driven solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSustainability-driven solutions embed lifecycle thinking from renewable feedstocks to recyclability, delivering cradle-to-gate CO2 reductions up to 40% versus petrochemical baselines and enabling ISCC PLUS or EPD-backed claims; low-migration systems and solvent-reduction pathways cut VOC emissions 30–60% and lower compliance costs. Roadmaps are tailored to customers’ ESG targets (2030 interim decarbonization, 2050 net-zero) with LCA-quantified benefits and certification-ready data.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRenewable feedstocks: ISCC PLUS\/EPD\u003c\/li\u003e\n\u003cli\u003eCO2 reduction: up to 40%\u003c\/li\u003e\n\u003cli\u003eVOC\/solvent cuts: 30–60%\u003c\/li\u003e\n\u003cli\u003eTargets: 2030\/2050 alignment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow‑VOC inks and pigments cut CO2 up to \u003cstrong\u003e40%\u003c\/strong\u003e and downtime \u003cstrong\u003e30%\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDIC product portfolio—low‑VOC\/UV\/EB inks, high‑performance pigments, synthetic resins and fine chemicals—delivers up to 30% press downtime reduction, purity \u0026gt;99.9%, and enables CO2 cuts up to 40% and VOC reductions of 30–60%; pigments market ~ $24.5B (2023). Technical support, OEM grades and compliance dossiers accelerate customer qualification and circular-packaging adoption.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metrics\u003c\/th\u003e\n\u003cth\u003ePrimary markets\u003c\/th\u003e\n\u003cth\u003eCompliance\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eInks\u003c\/td\u003e\n\u003ctd\u003e−30% downtime; low‑VOC\u003c\/td\u003e\n\u003ctd\u003ePackaging, labels, publishing\u003c\/td\u003e\n\u003ctd\u003eEU 1935\/2004, FDA 21 CFR\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePigments\u003c\/td\u003e\n\u003ctd\u003eSuperior chroma; heat\/lightfast\u003c\/td\u003e\n\u003ctd\u003eCoatings, plastics, auto\u003c\/td\u003e\n\u003ctd\u003eOEM specs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eResins\u003c\/td\u003e\n\u003ctd\u003e−90% OTR potential\u003c\/td\u003e\n\u003ctd\u003ePackaging, electronics\u003c\/td\u003e\n\u003ctd\u003eCustom grades\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFine chemicals\u003c\/td\u003e\n\u003ctd\u003ePurity \u0026gt;99.9%\u003c\/td\u003e\n\u003ctd\u003eElectronics, automotive\u003c\/td\u003e\n\u003ctd\u003eSDS, dossiers\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into Product, Price, Place and Promotion, using real brand practices and competitive context to ground strategic recommendations; clean, editable layout for managers, consultants, and marketers to benchmark, present, or adapt for market-entry, case studies, or strategy audits.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses the DIC 4P’s into a high-level, at-a-glance view to relieve analysis overload and accelerate strategic decisions; designed for quick leadership briefings, cross-functional alignment, and easy customization for comparisons or meeting one-pagers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal manufacturing footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGlobal manufacturing footprint leverages regional plants across Asia, Europe and the Americas to shorten lead times and respond rapidly to local demand.\u003c\/p\u003e\n\u003cp\u003eProduction is localized to meet regulatory and customer specifications, with redundant capacities maintained to ensure supply continuity during disruptions.\u003c\/p\u003e\n\u003cp\u003eCapacity planning is aligned with key industry cycles and demand signals to optimize inventory and manufacturing responsiveness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect B2B and OEM partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSell directly to converters, printers, brand owners and OEMs to drive specification wins and capture higher-margin B2B sales; embed technical account managers to co-develop formulations and reduce time-to-spec. Secure long-term supply positions in customer BOMs via 3–5 year contracts to lock revenue and lower churn. Facilitate trials and audits—industry cases show structured trials can cut approval cycles by up to 40%—accelerating adoption and recurring orders.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDistributor and channel network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUse vetted distributors to cover 80%+ of mid‑market and regional accounts, supported by channel training, 1,000 demo kits and shared inventory targets equaling 20% of monthly demand. Segment channels by end‑use and service level to prioritize high‑margin segments. Monitor with SLAs (target 95% on‑time fill, 98% availability), rolling forecasts and demand‑planning with an 85–90% accuracy goal.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital ordering \u0026amp; technical portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDigital ordering and technical portals should offer e-commerce or EDI for standard SKUs, samples and reorders, host datasheets, TDS\/SDS and compliance certificates, and enable order tracking, COAs and batch traceability while integrating with customer ERPs for seamless replenishment. 68% of B2B buyers prefer digital self-service (Forrester 2021). Portals accelerate procurement and strengthen regulatory compliance.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOffer: e-commerce\/EDI for SKUs, samples, reorders\u003c\/li\u003e\n\u003cli\u003eDocs: datasheets, TDS\/SDS, compliance certificates\u003c\/li\u003e\n\u003cli\u003eTraceability: order tracking, COAs, batch trace\u003c\/li\u003e\n\u003cli\u003eIntegration: ERP-driven seamless replenishment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eApplication labs \u0026amp; service hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eApplication labs and service hubs run local color matching, print trials and resin curing studies, offering onsite troubleshooting and process optimization to shorten sampling cycles and improve first-pass yield. Regional warehouses support JIT and VMI inventory strategies and enable cold-chain or hazmat logistics when formulations require temperature control or regulated transport.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLocal labs: color matching, print trials, curing\u003c\/li\u003e\n\u003cli\u003eOnsite support: troubleshooting, process optimization\u003c\/li\u003e\n\u003cli\u003eWarehousing: JIT, VMI\u003c\/li\u003e\n\u003cli\u003eLogistics: cold-chain and hazmat-capable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal plants, hybrid GTM cut trials \u003cstrong\u003e40%\u003c\/strong\u003e; aim \u003cstrong\u003e95%\u003c\/strong\u003e OTIF\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGlobal manufacturing footprint with regional plants in Asia, Europe and the Americas shortens lead times and supports localized production and redundancy. Hybrid GTM sells direct to converters\/OEMs with 3–5 year BOM contracts and 80%+ mid‑market coverage via vetted distributors. SLAs target 95% on‑time fill and 98% availability; forecast accuracy 85–90%. Digital portals and labs accelerate approvals (trials cut cycles up to 40%) and support compliance; 68% of B2B buyers prefer digital self‑service (Forrester 2021).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eTarget \/ Value\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistributor coverage\u003c\/td\u003e\n\u003ctd\u003e80%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOTIF\u003c\/td\u003e\n\u003ctd\u003e95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvailability\u003c\/td\u003e\n\u003ctd\u003e98%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eForecast accuracy\u003c\/td\u003e\n\u003ctd\u003e85–90%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTrial approval speed\u003c\/td\u003e\n\u003ctd\u003e−40% cycle time\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eB2B digital preference\u003c\/td\u003e\n\u003ctd\u003e68% (Forrester 2021)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eDIC 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe DIC 4P's Marketing Mix Analysis shown here is the exact, fully developed document you’ll receive instantly after purchase. It’s not a sample or teaser—this ready-made, editable analysis is complete and ready to use for strategy, presentation, or implementation. Buy with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56164871012729,"sku":"dic-global-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/dic-global-marketing-mix.png?v=1762741288","url":"https:\/\/portersfiveforce.com\/products\/dic-global-marketing-mix","provider":"Porter's Five Forces","version":"1.0","type":"link"}