{"product_id":"continental-marketing-mix","title":"Continental Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Continental’s product design, pricing architecture, distribution network, and promotional mix combine to drive market leadership; this preview only scratches the surface. Purchase the full 4Ps Marketing Mix Analysis for a presentation-ready, editable report packed with data, strategic insights, and actionable recommendations to save research time and inform decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced driver-assistance systems (ADAS) and software\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eContinental's 2024 ADAS portfolio combines radar, lidar, cameras, domain controllers and software stacks to raise vehicle safety and automation across OEM programs. The product design emphasizes modularity, over-the-air upgradability and cybersecurity by design, enabling continuous feature deployment. High reliability standards and rigorous validation differentiate performance, while packaging includes lifecycle support, analytics and compliance documentation for OEM integration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTires for passenger, commercial, and specialty segments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eContinental offers passenger, commercial and specialty tires across summer, winter, all-season, EV-optimized, truck and off-the-road ranges, with designs prioritizing grip, low rolling resistance, noise reduction and longevity. The company uses sustainable compounds and recycled materials to improve environmental performance and emphasizes testing credentials and motorsport-derived technology in branding to signal performance and reliability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElectric and combustion powertrain components\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOffering spans inverters, e-axles, battery management, thermal systems and sensors alongside ICE fuel and exhaust components, engineered for integration, efficiency and durability. Solutions are designed for platform scalability and regulatory compliance (Euro 6\/7, WLTP frameworks). Service packages include calibration, diagnostics and engineering support. Continental employs about 190,000 people globally, supporting large-scale deployment and aftersales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrake systems and vehicle safety\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eContinental's brake portfolio combines hydraulic brakes, electronic stability control, ABS, brake-by-wire and actuators with sub-10 ms response targets and fail-operational, redundant design to ensure continuity under fault conditions. Tight ADAS integration delivers holistic safety—ESC-linked systems cut loss-of-control crashes by ~35%—while documentation and OEM\/aftermarket training speed deployment; Continental serves 50+ OEMs amid a ~5% CAGR brake market to 2028.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFeatures: hydraulic, ABS, ESC, brake-by-wire, actuators\u003c\/li\u003e\n\u003cli\u003ePerformance: \u0026lt;10 ms response, fail-operational redundancy\u003c\/li\u003e\n\u003cli\u003eIntegration: seamless ADAS coupling\u003c\/li\u003e\n\u003cli\u003eGo-to-market: documentation \u0026amp; training for OEMs\/aftermarket\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInterior electronics and connectivity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpcontinental interior electronics suite clusters huds infotainment connectivity modules and telematics ux with sub-20 ms ui latency targets seamless smartphone integration to meet oem demands.\u003e\u003cpsoftware-defined features enable ota updates and feature monetization continental with employees leverages scale for continuous software improvement validation under automotive conditions.\u003e\u003cprobust hmi design and automotive-grade hardware ensure reliability across temperature vibration emc specs supporting long-term dependability for fleets consumers.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eUX: sub-20 ms latency targets\u003c\/li\u003e\n\u003cli\u003eConnectivity: smartphone\/cloud seamless integration\u003c\/li\u003e\n\u003cli\u003eSoftware-defined: OTA updates, continuous improvement\u003c\/li\u003e\n\u003cli\u003eReliability: automotive-grade HMI, environmental validation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/probust\u003e\u003c\/psoftware-defined\u003e\u003c\/pcontinental\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal mobility supplier targets sub-10ms braking and sub-20ms HMI with OTA cybersecurity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eContinental's portfolio covers ADAS (radar, lidar, cameras, domain controllers, software), powertrain, brakes, tires and interior electronics with modular, OTA-upgradable, cybersecurity-by-design solutions. The company employs ~190,000 people and serves 50+ OEMs, targeting sub-10 ms brake response and sub-20 ms HMI latency. ESC-linked systems reduce loss-of-control crashes by ~35%; brake market CAGR ~5% to 2028.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmployees\u003c\/td\u003e\n\u003ctd\u003eHeadcount\u003c\/td\u003e\n\u003ctd\u003e~190,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOEMs served\u003c\/td\u003e\n\u003ctd\u003eCount\u003c\/td\u003e\n\u003ctd\u003e50+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrake response\u003c\/td\u003e\n\u003ctd\u003eLatency\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;10 ms\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHMI latency\u003c\/td\u003e\n\u003ctd\u003eUI\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;20 ms\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eESC benefit\u003c\/td\u003e\n\u003ctd\u003eCrash reduction\u003c\/td\u003e\n\u003ctd\u003e~35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrake market\u003c\/td\u003e\n\u003ctd\u003eCAGR\u003c\/td\u003e\n\u003ctd\u003e~5% to 2028\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Continental’s Product, Price, Place and Promotion strategies—grounded in real brand practices and competitive context—ideal for managers, consultants and marketers needing a structured, ready-to-use marketing positioning brief with examples, implications and benchmarking insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Continental’s 4P marketing insights into a concise, plug-and-play one-pager that quickly aligns leadership, simplifies decision-making, and eases cross-functional communication. Easily customizable for presentations, competitive comparisons, or rapid planning sessions to eliminate ambiguity and accelerate execution.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect OEM partnerships and key account management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eContinental sells core systems directly to automakers via global key accounts, serving over 300 OEM customers and embedding cross-functional teams from concept to SOP to align engineering and manufacturing. Long-term programs—often multi-year partnerships—secure stable supply and integration, supporting recurring revenue streams for the automotive segment. Co-development shortens time-to-market and ensures platform fit, reducing launch risk and improving OEM retention.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal manufacturing footprint near OEM hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePlants and engineering centers are located close to major automotive clusters in Europe, North America and Asia, supporting localization and regulatory alignment. This proximity enables tighter cost control and shorter supplier chains, reducing lead times and logistics risk for OEMs. Regional capacity planning is synchronized with OEM model launch calendars to support timely ramp-ups and just-in-time delivery.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAftermarket channels and e-commerce\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTires and service parts flow through distributors, retailers, fleets and online platforms, with Continental balancing brick-and-mortar and digital storefronts to meet demand; online sales share in Europe reached about 20% in 2024. Fitment tools and data guides—reducing fitment-related returns by roughly 15%—improve purchase confidence. Strategic partnerships expanded Continental’s aftermarket reach to over 60 markets by mid-2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJust-in-time logistics and inventory programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eContinental leverages JIT\/JIS, vendor-managed inventory and EDI integration to synchronize forecasting and deliveries, targeting \u0026gt;95% OTIF to reduce OEM line-stoppage risk; agile replenishment absorbs demand spikes and seasonal tire swings while quality and traceability controls (batch-level traceability, digital audit trails) enforce compliance across the chain.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eJIT\/JIS + EDI\u003c\/li\u003e\n\u003cli\u003eVMI-enabled replenishment\u003c\/li\u003e\n\u003cli\u003eTargets \u0026gt;95% OTIF\u003c\/li\u003e\n\u003cli\u003eBatch traceability \u0026amp; digital audits\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital integration and developer support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpdigital integration and developer support at continental accelerate adas connectivity via apis software portals sdks enabling secure data exchange for diagnostics telematics leveraging cloud platforms deployment lifecycle management reported roughly employees invested about billion euros in r to scale these capabilities.\u003e\n\u003cul class=\"lst_crct\"\u003e\u003c\/ul\u003e\n\u003cli\u003eAPIs\/SDKs shorten integration cycles and enable ADAS software plug‑ins\u003c\/li\u003e\n\u003cli\u003eSecure data exchange powers telematics, OTA updates and diagnostics\u003c\/li\u003e\n\u003cli\u003eDocumentation and tooling reduce time‑to‑market\u003c\/li\u003e\n\u003cli\u003eCloud support improves deployment, scalability and lifecycle management\u003c\/li\u003e\n\u003c\/pdigital\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal supplier: \u003cstrong\u003e300+\u003c\/strong\u003e OEMs, \u003cstrong\u003e€2.8bn\u003c\/strong\u003e R\u0026amp;D\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eContinental sells core systems to 300+ OEMs via global key accounts, locates plants near Europe\/NA\/Asia clusters for localization, and targets \u0026gt;95% OTIF with JIT\/JIS and VMI. Tires online ~20% Europe 2024; aftermarket in 60+ markets by mid-2025. Company: ~190,000 employees, R\u0026amp;D ~2.8bn EUR in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOEM customers\u003c\/td\u003e\n\u003ctd\u003e300+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOTIF target\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline tires (EU)\u003c\/td\u003e\n\u003ctd\u003e~20% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAftermarket reach\u003c\/td\u003e\n\u003ctd\u003e60+ markets (mid-2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmployees\u003c\/td\u003e\n\u003ctd\u003e~190,000 (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend\u003c\/td\u003e\n\u003ctd\u003e~2.8bn EUR (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eContinental 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact Continental 4P's Marketing Mix Analysis you'll receive instantly after purchase—no mockups or samples. This comprehensive, editable document is fully complete and ready to use. Buy with confidence; download immediately after checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56164705534329,"sku":"continental-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/continental-marketing-mix.png?v=1762738886","url":"https:\/\/portersfiveforce.com\/products\/continental-marketing-mix","provider":"Porter's Five Forces","version":"1.0","type":"link"}