{"product_id":"consumers-bcg-matrix","title":"Consumers National Bank Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSee the Bigger Picture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eCurious where Consumers National Bank's offerings really sit—Stars, Cash Cows, Dogs, or Question Marks? Our BCG Matrix preview gives you the outline; the full report delivers quadrant-by-quadrant clarity, data-backed recommendations, and a ready-to-use Word and Excel package. Skip guesswork, see which products earn capital and which drain it, and get a clear roadmap for smarter allocation. Purchase the complete BCG Matrix for an actionable strategic playbook you can use today.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile \u0026amp; Online Banking Suite\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eStrong local adoption, ~20% YoY user growth and a 4.6 app store rating place Mobile \u0026amp; Online Banking firmly in lead and invest. Digital self‑service has cut cost‑to‑serve by about 30% while daily active users rose ~40%, deepening engagement. Continue investing in UX, advanced security and phased feature rollouts to defend share as usage scales. If growth decelerates, expect transition to cash cow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmall Business Relationship Lending\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSmall Business Relationship Lending is a star: high share with local SMBs driven by fast, face‑to‑face decisions—SMBs account for roughly 33 million U.S. firms (SBA data) and entrepreneurs’ refinancing\/expansion demand rose in 2024. Keep promoting flexible terms and bundled treasury services to lock in primary banking status. Invest in underwriting tech to cut time‑to‑yes while preserving banker relationships.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTreasury Management for Local Businesses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTreasury management—cash management, remote deposit, and ACH—is a Star for Consumers National Bank as NACHA reported roughly 36.8 billion ACH payments in 2023, signaling strong channel growth. Mid‑market adoption is rising and implementations show high stickiness with strong referral potential. Prioritize pushed deployments, white‑glove onboarding and training to widen the moat. Scale now to convert traction into a low‑churn cash engine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMortgage Originations in Growth Corridors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePurchase activity in expanding neighborhoods lifted Consumer National Bank mortgage volumes 18% YoY in 2024, driven by a trusted local brand and average close times near 21 days, delivering 120 bps share gains in targeted ZIPs. The pipeline requires stronger realtor partnerships and mandatory digital disclosures to sustain velocity, and targeted investments in outreach and processing tech are essential to protect margins as rates wobble.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGrowth corridors: 18% YoY volume\u003c\/li\u003e\n\u003cli\u003eClose times: ~21 days\u003c\/li\u003e\n\u003cli\u003eShare gain: +120 bps\u003c\/li\u003e\n\u003cli\u003ePriority: realtor partnerships + digital disclosures\u003c\/li\u003e\n\u003cli\u003eCapex: outreach \u0026amp; processing tech to defend margins\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMerchant Services \u0026amp; Payments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMerchant Services \u0026amp; Payments is a Star: local retailers demand simple, fair‑priced card acceptance and reliable POS support, and CNB leverages partnerships, fast onboarding, and next‑day funding to cement a lead. Attach rates rise significantly when bundled with business checking, so reinvest in terminals, integrations, and analytics dashboards to sustain growth and margin expansion.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003elocal demand: simple pricing + POS support\u003c\/li\u003e\n\u003cli\u003ebundling: higher attach rates with business checking\u003c\/li\u003e\n\u003cli\u003ego‑to‑market: partnerships, fast onboarding, next‑day funding\u003c\/li\u003e\n\u003cli\u003ereinvestment: terminals, integrations, analytics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrioritize UX, underwriting, onboarding — digital banking \u003cstrong\u003e20% YoY\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars: Digital banking (≈20% YoY growth, 4.6 rating, DAU +40%, cost‑to‑serve −30%) and SMB lending (SMBs ≈33M firms, rising 2024 demand) drive share; treasury (NACHA 36.8B ACH 2023) and merchant services show high stickiness; mortgages +18% YoY in 2024 with ~21 day closes and +120bps share. Prioritize UX, underwriting tech, white‑glove onboarding and processing scale to convert to cash cows.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003e2024 growth\u003c\/th\u003e\n\u003cth\u003eKPIs\u003c\/th\u003e\n\u003cth\u003ePriority\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile\u003c\/td\u003e\n\u003ctd\u003e~20% YoY\u003c\/td\u003e\n\u003ctd\u003e4.6 rating, DAU +40%\u003c\/td\u003e\n\u003ctd\u003eUX, security\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSMB Lending\u003c\/td\u003e\n\u003ctd\u003ehigh local share\u003c\/td\u003e\n\u003ctd\u003eSMBs ≈33M\u003c\/td\u003e\n\u003ctd\u003eunderwriting tech\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTreasury\u003c\/td\u003e\n\u003ctd\u003erising\u003c\/td\u003e\n\u003ctd\u003e36.8B ACH (2023)\u003c\/td\u003e\n\u003ctd\u003eonboarding\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMortgage\u003c\/td\u003e\n\u003ctd\u003e+18% YoY\u003c\/td\u003e\n\u003ctd\u003e21 day close, +120bps\u003c\/td\u003e\n\u003ctd\u003erealtor ties, processing\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMerchant\u003c\/td\u003e\n\u003ctd\u003egrowing\u003c\/td\u003e\n\u003ctd\u003ehigher attach rates\u003c\/td\u003e\n\u003ctd\u003eterminals, integrations\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eBCG Matrix for Consumers National Bank: assesses Stars, Cash Cows, Question Marks, Dogs and recommends invest, hold, or divest moves.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page BCG matrix for Consumers National Bank — clarifies unit performance, ends debates and speeds strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Checking (Consumer \u0026amp; Business)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCore Checking at Consumers National Bank is a cash cow with a large installed base, low churn and predictable fee\/interchange streams—industry mobile banking adoption reached about 82% in 2024, reinforcing recurring digital fee potential. Minimal promotional spend beyond onboarding is required; focus on optimizing pricing tiers and perks to sustain average balances. Milk the base while nudging digital engagement to trim servicing costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSavings \u0026amp; Money Market Deposits\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSavings and money market deposits provide Consumers National Bank with stable, low‑cost funding from long‑time customers, supporting predictable liquidity and favorable net interest margin. Growth is modest while disciplined pricing keeps margins attractive; targeted cross‑sell alerts and automatic sweep features increase account stickiness and deposit longevity. Incremental 2024 tech investments focused on personalization and seamless sweeps are improving retention and modestly expanding spread.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTime Deposits (CD Ladders)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTime Deposits (CD Ladders) provide rate‑sensitive but dependable in‑footprint funding with low acquisition costs; CD yields tracked closely to the Fed funds range of 5.25–5.50% in mid‑2024, keeping product pricing competitive. Renewals are steady, allowing light promotions, and laddering plus relationship bonuses drive high rollover behavior. This stable deposit base generates predictable cash flow and supports the lending book. Operationally efficient funding reduces blended funding cost for core lending.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDebit Card Interchange\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDebit Card Interchange is a Cash Cow: everyday spend across a broad card base yields steady noninterest income, with industry debit interchange revenue up about 3% in 2024; little incremental cost after issuance makes margins attractive; prioritize tap‑to‑pay and wallet provisioning to lift transaction counts; optimize fraud tools to keep this quiet earner humming.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh recurring income\u003c\/li\u003e\n\u003cli\u003eLow incremental cost\u003c\/li\u003e\n\u003cli\u003e2024 industry +3% interchange\u003c\/li\u003e\n\u003cli\u003eScale via tap‑to‑pay \u0026amp; wallets\u003c\/li\u003e\n\u003cli\u003eProtect via advanced fraud\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEstablished ACH \u0026amp; Payroll Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEstablished ACH \u0026amp; Payroll Services sit embedded in clients’ back offices, driving low churn and predictable fee revenue; ACH processed roughly 30 billion payments in 2023 (Nacha), underscoring market maturity where upsell (complex payroll, tax filing, benefits) outpaces net‑new client wins. Streamlining onboarding and support reduces unit cost and preserves reliable cash flow to fund higher‑growth initiatives.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLow churn\u003c\/li\u003e\n\u003cli\u003eConsistent fees\u003c\/li\u003e\n\u003cli\u003eMature market\u003c\/li\u003e\n\u003cli\u003eUpsell \u0026gt; net‑new\u003c\/li\u003e\n\u003cli\u003eOnboarding efficiency\u003c\/li\u003e\n\u003cli\u003eStable funding for growth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore deposits and interchange fuel margins — mobile \u003cstrong\u003e82%\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCore Checking, Savings\/MM, CDs and Debit Interchange deliver high recurring income, low acquisition cost and fund CNB’s lending. 2024 trends: mobile adoption ~82%, debit interchange +3%, fed funds 5.25–5.50% mid‑2024, ACH volume mature—focus on pricing, digital engagement and fraud control to preserve margins.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003e2024 Metric\u003c\/th\u003e\n\u003cth\u003eRole\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCore Checking\u003c\/td\u003e\n\u003ctd\u003e82% mobile adoption\u003c\/td\u003e\n\u003ctd\u003eStable fees\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSavings\/MM\u003c\/td\u003e\n\u003ctd\u003eLow‑cost funding\u003c\/td\u003e\n\u003ctd\u003eLiquidity\/NIM\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCDs\u003c\/td\u003e\n\u003ctd\u003eFed funds 5.25–5.50%\u003c\/td\u003e\n\u003ctd\u003ePredictable funding\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDebit Interchange\u003c\/td\u003e\n\u003ctd\u003e+3% rev\u003c\/td\u003e\n\u003ctd\u003eRecurring noninterest\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Shown\u003c\/span\u003e\u003cbr\u003eConsumers National Bank BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact BCG Matrix report you'll receive after purchase. No watermarks, no demo pages—just the fully formatted, ready-to-use analysis built for strategic decisions. Once you buy, the complete document is sent straight to your inbox. It's editable, printable, and presentation-ready. No surprises, just clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":55674733134201,"sku":"consumers-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/consumers-bcg-matrix.png?v=1755794260","url":"https:\/\/portersfiveforce.com\/products\/consumers-bcg-matrix","provider":"Porter's Five Forces","version":"1.0","type":"link"}