{"product_id":"cie-marketing-mix","title":"Corporación Interamericana de Entretenimiento Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Corporación Interamericana de Entretenimiento’s product mix, pricing architecture, distribution channels, and promotional tactics combine to drive audience engagement and revenue growth. This preview highlights key patterns—get the full, editable 4Ps Marketing Mix Analysis for data, strategic recommendations, and presentation-ready insights to save time and boost results.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLive Events Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCIE’s Live Events portfolio delivers flagship concerts, multi-day festivals like Vive Latino (averaging ~120,000 attendees across editions), theater seasons and major sports spectacles across Latin America, emphasizing top-tier artist caliber and premium production design. Shows focus on elevated fan experience through immersive staging, cross-genre lineups and exclusive regional tours that differentiate offerings. Revenue mixes include ticketing, VIP packages, meet-and-greets and exclusive merch, boosting per-capita spend and margin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVenues \u0026amp; Parks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOwned and managed venues like Arena Ciudad de México (22,300 capacity) and affiliated parks give Corporación Interamericana de Entretenimiento full control of guest experience and margins, optimizing acoustics, safety protocols and premium amenities. Strategic urban locations and capacities support 100+ events annually, themed attractions, seasonal festivals and family programs that drive repeat visits. These sites act as destination hubs, anchoring steady footfall and ancillary revenue from F\u0026amp;B, retail and sponsorships.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContent \u0026amp; IP\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCIE produces original content from live recordings to branded formats and digital streams for festivals like Vive Latino and Corona Capital. It focuses on licensing, broadcast rights and on-demand access to extend event lifecycles and monetize catalogs. The company develops proprietary festival brands and characters for long-term equity and uses audience data to refine formats across platforms.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEvent Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCorporación Interamericana de Entretenimiento offers end-to-end event marketing, sponsorship activation and production services, bundling creative, media, logistics, staging and safety compliance into turnkey solutions for corporates, municipalities and sports bodies.\u003c\/p\u003e\n\u003cp\u003eServices include sponsor performance analytics and ROI reporting, integrated media activation and onsite production to maximize sponsorship value and audience engagement.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEnd-to-end marketing \u0026amp; production\u003c\/li\u003e\n\u003cli\u003eSponsorship activation + ROI analytics\u003c\/li\u003e\n\u003cli\u003eCreative, media, logistics, staging, safety\u003c\/li\u003e\n\u003cli\u003eTurnkey packages for corporates, municipalities, sports bodies\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFan Experience Add-ons\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFan Experience Add-ons bundle premium seating, hospitality, dynamic merch, cashless fast-lane services and parking\/F\u0026amp;B into AR-enabled app interactions, leveraging loyalty programs and collectibles to raise visit frequency; integrate accessibility and family-friendly options to expand demographics and per-capita spend.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePremium seating\u003c\/li\u003e\n\u003cli\u003eHospitality \u0026amp; F\u0026amp;B bundles\u003c\/li\u003e\n\u003cli\u003eCashless\/fast-lane\u003c\/li\u003e\n\u003cli\u003eAR app engagement\u003c\/li\u003e\n\u003cli\u003eLoyalty \u0026amp; collectibles\u003c\/li\u003e\n\u003cli\u003eAccessibility \u0026amp; family options\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFlagship festivals, owned arenas and data-driven experiences delivering premium revenue per fan\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCIE’s product set centers on flagship concerts and multi-day festivals (Vive Latino ~120,000 attendees), owned venues (Arena Ciudad de México capacity 22,300) and original digital\/live content, delivering premium fan experiences and diversified revenue from tickets, VIP, merch and licensing. 100+ events annually across sites anchor steady footfall and ancillary F\u0026amp;B\/sponsorship income. Proprietary formats and data drive repeat visits and higher per-capita spend.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eVive Latino avg attendance\u003c\/td\u003e\n\u003ctd\u003e~120,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eArena Ciudad de México capacity\u003c\/td\u003e\n\u003ctd\u003e22,300\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEvents per year\u003c\/td\u003e\n\u003ctd\u003e100+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into Corporación Interamericana de Entretenimiento’s Product, Price, Place and Promotion strategies, using real brand practices and competitive context to ground recommendations. Ideal for managers and consultants needing a structured, editable strategy brief for reports, workshops or benchmarking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses CIE’s 4P insights into a high-impact, at-a-glance summary that resolves stakeholder confusion and accelerates decision-making for product, price, place and promotion strategies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOwned Venues\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCIE-owned arenas, theaters and open-air sites provide scheduling flexibility and centralized routing to optimize load-in\/out and control costs; industry logistics typically account for 10–20% of tour operating expenses, so standardizing procedures and safety\/service levels across locations cuts variability. This infrastructure enables rapid scaling for blockbuster tours that can mobilize 50,000+ weekend capacity in major markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird-Party Sites\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePartner with stadiums, parks and civic spaces to expand reach across Mexico’s ~126.3 million residents, leveraging venues from neighborhood parks to large arenas (Estadio Azteca capacity 87,523) for scale. Negotiate favorable dates, revenue shares and territorial exclusivities to protect margins. Tailor site plans to local regulations and community needs. Ensure consistent brand experience via portable infrastructure and standardized operating kits.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSell tickets via owned apps\/sites and major platforms (e.g., industry leader Live Nation reported $14.37 billion revenue in 2023), offering interactive seat maps, upgrades and waitlists with real-time inventory to reduce drop-offs. Stream select shows and backstage clips to expand reach beyond venue capacity and boost ancillary revenues. Use geo-targeted drops and dynamic pricing to match local demand pockets and maximize conversion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRegional Network leverages CIE’s Latin American footprint to run multi-city tours and festival circuits across key markets, reducing per-show costs and tapping a regional live-entertainment market estimated at ~6B USD (2024). Operations coordinate cross-border logistics, customs, and artist travel to cut routing time; offerings are localized for cultural tastes and seasonality, boosting repeat attendance and city-specific communities.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMulti-city routing: lower unit costs\u003c\/li\u003e\n\u003cli\u003eCross-border logistics \u0026amp; customs\u003c\/li\u003e\n\u003cli\u003eLocalized programming \u0026amp; seasonality\u003c\/li\u003e\n\u003cli\u003eCity communities → recurring events\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDistribution Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCIE partners with telcos, banks and retailers to offer bundled ticket+data or instalment payments, leveraging Mexico’s ~80% smartphone penetration (2024) to expand digital reach and last-mile retail pickup.\u003c\/p\u003e\n\u003cp\u003eKiosks and call centers target unbanked adults (estimated ~35% in Mexico, 2023 World Bank\/Global Findex) enabling cash payments and reservations; group-sales channels serve schools\/companies for bulk discounts.\u003c\/p\u003e\n\u003cp\u003eIntegrated packages with travel partners create event+hotel bundles, boosting per-customer spend and pushing ancillary revenue streams; joint promos with airlines\/hotels lift conversion on non-local events.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTelco bundles: digital + last-mile pickup\u003c\/li\u003e\n\u003cli\u003eKiosks\/call centers: cash access for ~35% unbanked\u003c\/li\u003e\n\u003cli\u003eGroup sales: schools \u0026amp; corporate blocks\u003c\/li\u003e\n\u003cli\u003eTravel integration: event + hotel packages\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOwned venues, telco bundles and kiosks cut logistics, enabling \u003cstrong\u003e50,000+\u003c\/strong\u003e weekend scale across Mexico\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCIE-owned venues and standardized site kits cut routing variability and logistics (10–20% of tour costs), enabling rapid scaling for 50,000+ weekend capacity. Partnered stadiums and civic sites extend reach across Mexico’s 126.3M residents, securing dates, revenue shares and exclusivities. Digital ticketing, geo-targeting and streaming (Live Nation revenue $14.37B, 2023) boost conversion and ancillary sales. Telco bundles leverage 80% smartphone penetration while kiosks serve ~35% unbanked.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003cth\u003eSource\/Year\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMexico population\u003c\/td\u003e\n\u003ctd\u003e126.3M\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmartphone penetration\u003c\/td\u003e\n\u003ctd\u003e80%\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLive-ent market\u003c\/td\u003e\n\u003ctd\u003e$6B\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics share\u003c\/td\u003e\n\u003ctd\u003e10–20%\u003c\/td\u003e\n\u003ctd\u003eIndustry\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUnbanked adults\u003c\/td\u003e\n\u003ctd\u003e~35%\u003c\/td\u003e\n\u003ctd\u003e2023\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEstadio Azteca capacity\u003c\/td\u003e\n\u003ctd\u003e87,523\u003c\/td\u003e\n\u003ctd\u003eStadium spec\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLive Nation revenue\u003c\/td\u003e\n\u003ctd\u003e$14.37B\u003c\/td\u003e\n\u003ctd\u003e2023\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eCorporación Interamericana de Entretenimiento 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThis Corporación Interamericana de Entretenimiento 4P's Marketing Mix Analysis provides a concise review of product, price, place and promotion strategies tailored to the entertainment sector. The preview shown here is the actual document you’ll receive instantly after purchase—no surprises. It’s ready to use for strategy, presentations, or further customization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56164680663417,"sku":"cie-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/cie-marketing-mix.png?v=1762738557","url":"https:\/\/portersfiveforce.com\/products\/cie-marketing-mix","provider":"Porter's Five Forces","version":"1.0","type":"link"}