{"product_id":"churchilldownsincorporated-business-model-canvas","title":"Churchill Downs Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Business Model Canvas for a Leading Racing \u0026amp; Entertainment Operator\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the strategic blueprint behind Churchill Downs with our Business Model Canvas. This concise, actionable analysis reveals value propositions, revenue streams, partnerships and growth levers to inform investors, strategists, and operators. Download the full Word\/Excel canvas to benchmark and adapt its winning model.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRacing regulators \u0026amp; horsemen\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePartnerships with state racing commissions and horsemen’s groups enable Churchill Downs’ licensed racing and pari-mutuel operations, setting purse structures and calendars that supported a Kentucky Derby that in 2024 drew over 150,000 spectators and produced a multi‑hundred‑million‑dollar all‑sources handle.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMedia, broadcast \u0026amp; content\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDeals with TV networks, streaming platforms and data distributors extend event reach and monetization. Broadcast rights amplify the Kentucky Derby brand globally; Derby record attendance of 170,513 in 2015 underscores scale. Content syndication fuels wagering interest and sponsorship value, while cross-promotion drives traffic to TwinSpires, launched in 2007, and on-site venues.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology \u0026amp; platform vendors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePartnerships with betting engines, risk management, geolocation, KYC\/AML, payments, and cybersecurity vendors power Churchill Downs digital wagering, ensuring compliant, secure bets. Scalable cloud and data partners support peak Derby and sports calendars and enable rapid scaling during high-handle events. Vendor ecosystems accelerate feature rollout and timely compliance updates, while reliability and high uptime underpin customer trust and platform availability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePayment, affiliates \u0026amp; marketing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cppayment processors banks and digital wallets streamline deposits withdrawals for churchill downs supporting high-volume pari-mutuel flows mobile wagering derby-week on-track attendance is roughly driving peak payment demand. affiliate marketers media buys sponsorship agencies expand acquisition channels while performance-based partners lower cost-per-acquisition through measurable roi.\u003e\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003ePayments: processors, banks, wallets\u003c\/li\u003e\u003cli\u003eAcquisition: affiliates, media, sponsors\u003c\/li\u003e\u003cli\u003eActivation: co-marketing for Derby-week (~150,000 attendees)\u003c\/li\u003e\u003cli\u003eEfficiency: performance-based partnerships to optimize CAC\u003c\/li\u003e\n\u003c\/ppayment\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProperty, hospitality \u0026amp; suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLocal governments, developers, and suppliers underpin Churchill Downs expansions and daily operations, with strong community ties facilitating permitting and workforce sourcing; the Kentucky Derby alone draws about 150,000 attendees, amplifying demand for premium hospitality and events. Hospitality partners elevate premium experiences and conferences, while food, beverage, and gaming equipment vendors ensure consistent service quality and regulatory compliance.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\u003c\/ul\u003e\n\u003cli\u003eLocal governments: permitting, infrastructure support\u003c\/li\u003e\n\u003cli\u003eDevelopers: real estate for expansions\u003c\/li\u003e\n\u003cli\u003eHospitality partners: premium events, suites\u003c\/li\u003e\n\u003cli\u003eVendors: food, beverage, gaming equipment\u003c\/li\u003e\n\u003cli\u003eCommunity ties: workforce sourcing, local approvals\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic partnerships power licensed racing, global wagering and hospitality; Derby \u003cstrong\u003e150,000+\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStrategic partnerships with racing commissions, broadcasters, wagering tech, payments and local developers enable licensed racing, global distribution, secure digital wagering and on-site hospitality; the 2024 Kentucky Derby drew over 150,000 spectators and generated a multi‑hundred‑million‑dollar all‑sources handle.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner Type\u003c\/th\u003e\n\u003cth\u003eRole\u003c\/th\u003e\n\u003cth\u003e2024 Metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRacing commissions\u003c\/td\u003e\n\u003ctd\u003eLicensing, purses, calendars\u003c\/td\u003e\n\u003ctd\u003eDerby attendance \u0026gt;150,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBroadcasters\u003c\/td\u003e\n\u003ctd\u003eGlobal reach, sponsorship\u003c\/td\u003e\n\u003ctd\u003eAll-sources handle \u0026gt;$200M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWagering vendors\u003c\/td\u003e\n\u003ctd\u003eRisk, KYC, platform\u003c\/td\u003e\n\u003ctd\u003eTwinSpires launched 2007\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, pre-written Business Model Canvas for Churchill Downs that maps customer segments, channels, value propositions, revenue streams and cost structure to reflect racetrack, wagering, media and hospitality operations. Ideal for presentations and investor discussions, it includes competitive advantages, SWOT-linked insights and practical validation using real-world company data.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level, editable Business Model Canvas that relieves the pain of fragmented strategic planning by consolidating Churchill Downs' racing, betting, hospitality, media and real-estate revenue streams into a single, shareable one-page snapshot for faster decisions and team alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOperate racing \u0026amp; marquee events\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePlan, schedule and execute live race meets anchored by the Kentucky Derby, which typically draws about 150,000 spectators and drives more than $200 million in total wagering; manage racing surfaces, entries and officiating to meet integrity and safety standards. Deliver on-site guest services, security and concessions across venues. Coordinate sponsors, media and hospitality to monetize marquee exposure and partner activations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRun online wagering platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRun and maintain TwinSpires pari-mutuel, online sports betting and iCasino operations, supporting the platform that contributed to Churchill Downs Incorporated’s reported $1.95 billion in 2023 revenue. Oversee odds, liquidity and product UX to optimize handle and retention while ensuring real-time data delivery and a 99.9% production availability target. Handle KYC, payments and responsible gaming workflows processing millions of transactions annually to meet regulatory and AML standards.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManage casinos \u0026amp; HRM venues\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOperate slots, table games and historical racing machines across Churchill Downs venues under state rules while leveraging the 150th Kentucky Derby (2024) as a flagship demand driver. Drive same-store growth through targeted promotions and loyalty programs to boost visit frequency and spend. Continuously optimize floor mix, hosts and amenities to lift per-visitor yield. Maintain robust surveillance, cage operations and compliance frameworks to meet regulatory standards.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory, compliance \u0026amp; licensing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSecure and renew racing, gaming and online licenses across jurisdictions, maintain AML, RG and cybersecurity programs, report taxes and manage audits, and engage regulators and policymakers proactively to protect operating permits and integrity of wagering operations.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLicensing: multi-jurisdiction renewals\u003c\/li\u003e\n\u003cli\u003eCompliance: AML, RG, cyber programs\u003c\/li\u003e\n\u003cli\u003eFinance: tax reporting \u0026amp; audits\u003c\/li\u003e\n\u003cli\u003eAdvocacy: regulator \u0026amp; policymaker engagement\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing, analytics \u0026amp; expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eChurchill Downs drives customer acquisition and retention through omnichannel marketing while using data science for segmentation, targeted bonusing, and dynamic pricing to lift handle and ADR; 2024 revenue reached about $1.84B, funding upgrades and market entries.\u003c\/p\u003e\n\u003cp\u003eThe company invests in property upgrades, new-market expansion, and pursues M\u0026amp;A and partnerships to scale operations and cross-sell gaming, racing, and media.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOmnichannel acquisition\/retention\u003c\/li\u003e\n\u003cli\u003eData-driven segmentation, bonusing, pricing\u003c\/li\u003e\n\u003cli\u003eProperty upgrades \u0026amp; new markets\u003c\/li\u003e\n\u003cli\u003eM\u0026amp;A and partnerships to scale\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStage Derby-scale racing and digital wagering to drive \u003cstrong\u003e$1.84B\u003c\/strong\u003e, \u003cstrong\u003e99.9%\u003c\/strong\u003e uptime\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePlan and stage live racing (Kentucky Derby ~150,000 attendees; \u0026gt;$200M Derby wagering) while managing surfaces, entries and officiating for safety and integrity.\u003c\/p\u003e\n\u003cp\u003eOperate TwinSpires digital wagering and iCasino supporting CDI’s reported ~$1.84B 2024 revenue; target 99.9% platform availability and real-time data.\u003c\/p\u003e\n\u003cp\u003eRun casinos, hospitality and loyalty to drive per-visitor yield and pursue M\u0026amp;A, property upgrades and market entries.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024 \/ Note\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDerby attendance\u003c\/td\u003e\n\u003ctd\u003e~150,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDerby wagering\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;$200M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCDI revenue\u003c\/td\u003e\n\u003ctd\u003e~$1.84B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlatform availability\u003c\/td\u003e\n\u003ctd\u003e99.9% target\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Document Unlocks After Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document previewed here is the actual Churchill Downs Business Model Canvas, not a mockup or excerpt; it’s a direct snapshot of the final deliverable. When you purchase, you’ll receive this same complete file—ready to download, edit, and present. No surprises, fully formatted and identical to what you see.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56161421689209,"sku":"churchilldownsincorporated-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/churchilldownsincorporated-business-model-canvas.png?v=1762692617","url":"https:\/\/portersfiveforce.com\/products\/churchilldownsincorporated-business-model-canvas","provider":"Porter's Five Forces","version":"1.0","type":"link"}