{"product_id":"broadcom-bcg-matrix","title":"Broadcom Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVisual. Strategic. Downloadable.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eCurious where Broadcom’s products sit—Stars, Cash Cows, Dogs, or Question Marks? This snapshot teases the lineup; the full BCG Matrix delivers quadrant-by-quadrant placement, data-backed recommendations, and a clear playbook for capital allocation. Purchase the complete report for a ready-to-use Word report plus a high-level Excel summary that speeds up decisions and presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAI data center switch silicon (Tomahawk\/Jericho)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eExplosive AI networking demand is lifting high‑end Ethernet switch silicon, and Broadcom in 2024 holds roughly 70–80% of the merchant data‑center switch silicon market, led by Tomahawk\/Jericho families. As a leader in a fast‑growing lane it soaks up R\u0026amp;D and tape‑out investment and wins hyperscaler designs. Keep share, keep winning—prioritize capacity, software enablement, and tight hyperscaler roadmaps.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustom silicon for hyperscalers (AI\/accelerator ASICs)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHyperscale clients are ramping custom AI accelerator ASICs to control cost and performance, and Broadcom—with FY2024 revenue about $38B—is positioned inside large deals often exceeding $100M, driving rapid growth and heavy engineering spend. The flywheel is strong: design‑wins tend to expand across generations. Recommend doubling down on co‑development and multi‑year supply commitments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh‑speed Ethernet PHY\/Optical interconnect\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBackbone parts for AI clusters and cloud fabrics are shifting rapidly to 400G\/800G and beyond, and Broadcom PHYs ride that curve, capturing the bulk of hyperscaler attach in a market where data‑center optical transceivers were ~7 billion USD in 2024. High growth, high attach and ~70% incumbent share in switch ASIC ecosystems place PHY\/optical interconnect squarely in Star territory. It consumes cash for new process nodes and advanced packaging but returns scale and margin leverage. Keep pushing roadmap leadership and ecosystem lock‑in.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnterprise\/Carrier routing silicon (Jericho line)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBroadcom’s Jericho merchant routing silicon anchors many provider and cloud edge designs as traffic keeps climbing; Cisco reported global IP traffic grew about 26% in 2023, driving double‑digit demand for AI backbones and 5G core upgrades. The line holds a high‑share position in an expanding market; continued SDK, reference‑platform and go‑to‑market investment is required to defend and expand revenue.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePosition: Star — high share in growing market\u003c\/li\u003e\n\u003cli\u003eDriver: ~26% IP traffic growth (2023, Cisco)\u003c\/li\u003e\n\u003cli\u003eNeed: Maintain SDK \u0026amp; reference platforms\u003c\/li\u003e\n\u003cli\u003ePath: Invest GTM\/features to capture AI\/5G upgrades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWi‑Fi 7 premium combo chips\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTop‑tier devices and access points are shifting to Wi‑Fi 7 and Broadcom is well placed in the premium tier; early cycle and fast growth define a Star profile in 2024. Brand advantage and flagship wins drive channel momentum while validation and go‑to‑market push burn cash today. Scale into enterprise APs can convert this into strong margins as deployment ramps. Land flagship wins to secure long‑term OEM and enterprise relationships.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024: early cycle, rapid adoption pressure\u003c\/li\u003e\n\u003cli\u003eStar: brand + flagship OEM wins\u003c\/li\u003e\n\u003cli\u003eShort‑term cash burn for validation\/channel\u003c\/li\u003e\n\u003cli\u003ePath to high margins via enterprise AP scale\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLeader drives AI\/cloud fabrics: \u003cstrong\u003e70-80%\u003c\/strong\u003e share, \u003cstrong\u003e$38B\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBroadcom’s Stars—switch ASICs, PHY\/optical interconnects, Wi‑Fi 7—hold ~70–80% merchant switch silicon and lead fast‑growing AI\/cloud fabrics, driving large hyperscaler deals and heavy R\u0026amp;D spend; FY2024 revenue ≈ $38B. Rapid 400G\/800G migration and ~$7B data‑center optics market in 2024 sustain high growth; prioritize capacity, co‑development, SDKs.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003cth\u003eNote\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY Revenue\u003c\/td\u003e\n\u003ctd\u003e$38B\u003c\/td\u003e\n\u003ctd\u003eBroadcom FY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSwitch silicon share\u003c\/td\u003e\n\u003ctd\u003e70–80%\u003c\/td\u003e\n\u003ctd\u003eMerchant DC market\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eData‑center optics\u003c\/td\u003e\n\u003ctd\u003e$7B\u003c\/td\u003e\n\u003ctd\u003e2024 market\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIP traffic growth\u003c\/td\u003e\n\u003ctd\u003e26%\u003c\/td\u003e\n\u003ctd\u003e2023, Cisco\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eConcise Broadcom BCG Matrix: maps chips, software and services into Stars, Cash Cows, Question Marks and Dogs with strategic actions per unit.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page BCG matrix for Broadcom - clear unit placement, quick C-suite-ready exports.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVMware core virtualization (vSphere\/VCF)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVMware vSphere\/VCF holds a dominant \u0026gt;70% market share in x86 server virtualization (IDC 2023) and was central to Broadcom’s $61B VMware acquisition, delivering strong recurring cash flow. Enterprise renewal rates exceed 90%, keeping margins fat while growth is modest. Low incremental marketing spend lets Broadcom milk the base and selectively fund platform reinvestment and pricing discipline.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSymantec enterprise security (endpoint\/web\/email)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSymantec enterprise security (endpoint\/web\/email) remains a cash generator in 2024 thanks to a large installed base, predictable maintenance renewals, and steady add‑on sales that sustain high recurring margins. The core controls market is mature, giving Broadcom price leverage and scale efficiencies in support and R\u0026amp;D. Invest selectively to maintain credibility rather than chase every new buzz, and deploy excess cash to fund higher‑growth bets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCA\/Broadcom mainframe software\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCA\/Broadcom mainframe software is mission‑critical with renewal rates around 95%, low customer churn and premium support—classic Cash Cow DNA. Growth is low single digits but profitability is durable, with segment margins reported in the mid‑40s% range in 2024. Operational rigor, not splashy marketing, drives value. Harvest cash to fund Stars and selective Question Marks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFibre Channel SAN (Brocade switches\/HBAs)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eStable enterprise workloads and compliance sustain Fibre Channel SAN demand, keeping Brocade switches and HBAs profitable with durable margins; market growth is tepid but Broadcom retains leading share and pricing power, requiring minimal promotional spend. Prioritize reliability, lifecycle services, and firmware support to protect renewals and reduce churn. Streamline manufacturing and support costs to maximize free cash flow.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFocus: reliability and lifecycle services\u003c\/li\u003e\n\u003cli\u003eSpend: limited promotions, protect pricing\u003c\/li\u003e\n\u003cli\u003eOps: cost streamlining to boost FCF\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStorage connectivity (RAID\/HBA\/PCIe switches)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBroadcom sits squarely in the data path with entrenched OEM design‑ins for RAID\/HBA\/PCIe switches; in 2024 the category remained a mature, repeat‑volume generator delivering steady, attractive margins that fund the companys AI build‑out elsewhere. Keep supply tight, quality high, and roadmap predictable to preserve pricing power and OEM relationships. Cash flows from this cash cow underwrite higher‑growth AI investments.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEntrenched OEM design‑ins\u003c\/li\u003e\n\u003cli\u003eMature category, repeat volumes\u003c\/li\u003e\n\u003cli\u003eAttractive margins → funds AI\u003c\/li\u003e\n\u003cli\u003ePriority: tight supply, high quality, predictable roadmap\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAcquisition \u003cstrong\u003e$61B\u003c\/strong\u003e fuels recurring cash - renewals \u003cstrong\u003e\u0026gt;90%\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eVMware vSphere\/VCF (\u0026gt;70% x86 share, IDC 2023) and Symantec\/CA mainframe software provide high recurring cash flow; VMware acquisition $61B expanded scale. Renewal rates \u0026gt;90% (enterprise) and ~95% (mainframe) with segment margins ~45% in 2024. Fibre Channel\/HBA are mature, repeat‑volume generators funding Broadcom’s AI investments.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003e2024 Metric\u003c\/th\u003e\n\u003cth\u003eRenewal %\u003c\/th\u003e\n\u003cth\u003eMargin\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eVMware vSphere\/VCF\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;70% x86 share (IDC 2023)\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;90%\u003c\/td\u003e\n\u003ctd\u003e~50%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSymantec\u003c\/td\u003e\n\u003ctd\u003eLarge installed base\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;90%\u003c\/td\u003e\n\u003ctd\u003e~45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCA\/Mainframe\u003c\/td\u003e\n\u003ctd\u003eMission‑critical\u003c\/td\u003e\n\u003ctd\u003e~95%\u003c\/td\u003e\n\u003ctd\u003e~45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFibre Channel\/HBA\u003c\/td\u003e\n\u003ctd\u003eMature repeat volumes\u003c\/td\u003e\n\u003ctd\u003eHigh\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Shown\u003c\/span\u003e\u003cbr\u003eBroadcom BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact Broadcom BCG Matrix report you'll receive after purchase. No watermarks, no placeholders—just the fully formatted, analysis-ready document built for strategic clarity. It’s editable, printable, and presentation-ready the moment you download. Buy once, use immediately—no surprises, no extra steps.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56163353395577,"sku":"broadcom-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/broadcom-bcg-matrix.png?v=1762718133","url":"https:\/\/portersfiveforce.com\/products\/broadcom-bcg-matrix","provider":"Porter's Five Forces","version":"1.0","type":"link"}