{"product_id":"bankofindia-marketing-mix","title":"Bank of India Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eBank of India's 4P analysis reveals how its product suite, competitive pricing, branch-digital placement and targeted promotions drive retail and corporate growth. This snapshot highlights strengths and gaps—ideal for benchmarking. Purchase the full, editable 4Ps report for detailed strategies, data and presentation-ready slides to apply immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail banking suite\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBank of India offers segmented savings and current accounts, term deposits and debit\/credit cards tailored to salaried, MSME and rural customers. Retail lending covers home, auto, personal, education and gold loans with targeted pricing by segment. Value-added services include insurance tie-ups, bill-pay, UPI (UPI ~101 billion transactions in FY2024) and doorstep banking, with variants addressing urban, semi-urban and rural needs across 4,000+ branches.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMSME \u0026amp; corporate solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBank of India’s MSME \u0026amp; corporate solutions offer working capital, term loans, cash credit, overdrafts and trade finance, complementing specialized bill discounting, LC\/BG, supply chain and project finance; in FY24 BOI reported a focused corporate book with notable growth in structured MSME lending. Cash management and escrow services enhance enterprise liquidity and receivables conversion. Sector-specific credit policies enable tailored underwriting and risk-adjusted pricing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAgriculture \u0026amp; rural finance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBank of India's Agriculture \u0026amp; rural finance offers Kisan Credit Cards, crop and tractor loans and allied-activities finance, leveraging over 4,000 rural branches (FY24) to deepen reach. It aligns with RBI priority sector lending target of 40% of ANBC, focusing on farmers, SHGs and rural entrepreneurs. Financial inclusion products enable government benefit transfers and simplified documentation plus outreach have raised rural disbursements and KCC uptake (nationally over 6 crore KCCs by 2023).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital banking platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBank of India digital banking delivers 24\/7 mobile and internet access for accounts, payments and service requests, leveraging UPI, IMPS, NEFT\/RTGS and QR acceptance to support seamless transactions; NPCI reported UPI surpassed 100 billion transactions in 2024, underscoring scale. e-KYC, video onboarding and end-to-end digital loan journeys cut onboarding time and drop friction, while robust security and multi-factor authentication protect users.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e24\/7 access\u003c\/li\u003e\n\u003cli\u003eUPI\/IMPS\/NEFT\/RTGS\/QR\u003c\/li\u003e\n\u003cli\u003ee-KYC \u0026amp; video onboarding\u003c\/li\u003e\n\u003cli\u003eMFA \u0026amp; advanced security\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTreasury, wealth \u0026amp; forex\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTreasury, wealth \u0026amp; forex at Bank of India bundles retail wealth advisory, demat and investment products for customers alongside institutional treasury solutions, offering SLR\/Non-SLR investments and liquidity management (RBI SLR ~18% framework). Forex covers remittances, hedging and trade support while NRI banking provides deposits, loans and cross-border services; India remittances ~USD 100bn (2024 est.).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eWealth: demat, advisory, investment products\u003c\/li\u003e\n\u003cli\u003eTreasury: SLR\/Non-SLR, liquidity for institutions\u003c\/li\u003e\n\u003cli\u003eForex: remittances, hedging, export-import support\u003c\/li\u003e\n\u003cli\u003eNRI: deposits, loans, cross-border solutions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePan-India bank: \u003cstrong\u003e4,000+\u003c\/strong\u003e brs, \u003cstrong\u003e~101bn\u003c\/strong\u003e UPI, agri \u0026amp; forex\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBank of India products span segmented deposit accounts, retail\/MSME\/corporate loans, agri finance and digital banking with UPI-led payments (UPI ~101 billion txn FY2024) and 4,000+ branches. Value-adds include doorstep banking, insurance tie-ups, e-KYC\/video onboarding and treasury\/NRI\/forex services aligned to RBI SLR ~18%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003eFY24\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\u003c\/td\u003e\n\u003ctd\u003eNetwork\u003c\/td\u003e\n\u003ctd\u003e4,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePayments\u003c\/td\u003e\n\u003ctd\u003eUPI txns\u003c\/td\u003e\n\u003ctd\u003e~101bn FY24\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgri\u003c\/td\u003e\n\u003ctd\u003eKCCs (national)\u003c\/td\u003e\n\u003ctd\u003e6 crore by 2023\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eForex\u003c\/td\u003e\n\u003ctd\u003eRemittances (India)\u003c\/td\u003e\n\u003ctd\u003e~USD100bn 2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Bank of India’s Product, Price, Place, and Promotion strategies—grounded in actual offerings, pricing frameworks, branch\/digital distribution and promotional tactics—to inform managers, consultants, and marketers. Clean, structured and data-linked, it’s ready to repurpose for reports, benchmarking, market-entry or strategy workshops.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Bank of India's 4P marketing mix into a concise, at-a-glance summary that relieves strategic alignment pain points by clarifying Product, Price, Place, and Promotion trade-offs for leadership. Designed for quick customization and use in decks or meetings to speed decision-making and stakeholder buy-in.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive branch network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBank of India operates an extensive place strategy with over 4,000 domestic branches spanning metros to rural centers, enhancing accessibility; zonal and regional offices ensure coordinated local execution. Select international branches and subsidiaries across about 20 countries serve global corporate and NRI clients. Extended hours and specialized counters boost service efficiency and reduce transaction turnaround times.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital-first access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBank of India’s mobile app, internet banking and AI chatbot create an omnichannel digital-first access layer that complements branch services. Online account opening and digital service requests reduce branch dependency and speed onboarding. Merchant acceptance via QR and POS taps into the UPI boom—NPCI reported ~82.5 billion UPI transactions in FY2022-23—broadening BOI’s reach. Cloud-ready platforms enable scalable capacity to handle peak loads.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eATMs, CDMs \u0026amp; BC agents\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eATMs and CDMs provide Bank of India customers with 24x7 self-service cash access, complementing branch channels and reducing teller load; India operated roughly 210,000 ATMs by 2024. Business correspondents extend last-mile banking in underserved areas, with Bank of India leveraging a BC network within the national ~1.2 million agents ecosystem. Micro-ATMs and AePS enable interoperable transactions; AePS crossed about 10 billion annual transactions in FY24, and this hybrid model lowers cost-to-serve while expanding coverage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePartnerships \u0026amp; APIs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePartnerships \u0026amp; APIs: Bank of India leverages API banking to integrate with fintechs, ERPs and marketplaces, enabling embedded finance and straight-through processing; RBI issued co-lending\/co-origination guidelines in 2020 to expand credit distribution via partner NBFCs. Payment gateway and e-collection tie-ups streamline receivables while corporate integrations embed banking within client workflows, aligning with India's rapid digital payments growth (UPI scale-up since 2020).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAPI integrations: fintechs, ERPs, marketplaces\u003c\/li\u003e\n\u003cli\u003eCo-lending: RBI co-origination framework 2020\u003c\/li\u003e\n\u003cli\u003ePayments: gateway \u0026amp; e-collection alliances\u003c\/li\u003e\n\u003cli\u003eCorporate: embedded banking in workflows\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRelationship-led delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDedicated relationship managers support corporates, MSMEs and affluent clients with coordinated treasury and trade desk backing, while centralized processing centers accelerate underwriting and service; onsite visits plus remote advisory maintain close client proximity and bespoke solutions.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDedicated RMs for corporates\/MSMEs\/affluent\u003c\/li\u003e\n\u003cli\u003eCentralized processing for faster underwriting\u003c\/li\u003e\n\u003cli\u003eTreasury and trade desks offer specialized support\u003c\/li\u003e\n\u003cli\u003eOnsite visits and remote advisory enhance proximity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e\n\u003cstrong\u003e4,000+\u003c\/strong\u003e branches, \u003cstrong\u003e1.2M\u003c\/strong\u003e agents \u0026amp; \u003cstrong\u003e82.5B\u003c\/strong\u003e UPI txns drive omnichannel reach\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBank of India uses 4,000+ domestic branches and presence in ~20 countries for wide reach; zonal offices optimize local delivery. Omnichannel digital access (mobile, netbanking, AI chatbot) plus APIs and fintech tie-ups push digital onboarding and embedded finance. 24x7 ATMs\/CDMs, BC network (within ~1.2M agents) and micro-ATMs\/AePS (~10B FY24) lower cost-to-serve; UPI volume scale (82.5B FY22-23) boosts acceptance.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\u003c\/td\u003e\n\u003ctd\u003eDomestic\u003c\/td\u003e\n\u003ctd\u003e4,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInternational\u003c\/td\u003e\n\u003ctd\u003eCountries\u003c\/td\u003e\n\u003ctd\u003e~20\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eATMs (India)\u003c\/td\u003e\n\u003ctd\u003eNetwork\u003c\/td\u003e\n\u003ctd\u003e~210,000 (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBC\/Agen ts\u003c\/td\u003e\n\u003ctd\u003eEcosystem\u003c\/td\u003e\n\u003ctd\u003e~1.2M agents\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAePS\u003c\/td\u003e\n\u003ctd\u003eTxns FY24\u003c\/td\u003e\n\u003ctd\u003e~10B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUPI\u003c\/td\u003e\n\u003ctd\u003eTxns FY22-23\u003c\/td\u003e\n\u003ctd\u003e82.5B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eBank of India 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Bank of India 4P's Marketing Mix Analysis you’ll receive instantly after purchase—no surprises. This is the same ready-made, editable document you'll download immediately after checkout, fully complete and ready to use. You're viewing the exact final version included with your order, so buy with full confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56164641636729,"sku":"bankofindia-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/bankofindia-marketing-mix.png?v=1762737910","url":"https:\/\/portersfiveforce.com\/products\/bankofindia-marketing-mix","provider":"Porter's Five Forces","version":"1.0","type":"link"}