{"product_id":"amsted-marketing-mix","title":"Amsted Industries Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eAmsted Industries combines durable, engineered products with value-driven pricing and an efficient global distribution network to serve industrial OEMs and rail markets. Its targeted B2B promotions emphasize technical expertise and long-term reliability. The preview outlines key tactics; the full 4Ps report delivers detailed strategies, data, and editable slides to implement or benchmark.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHeavy-duty railcar components\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAmsted supplies couplers, yokes, draft gears and braking parts engineered for extreme loads, prioritizing durability, safety and lifecycle value for freight and transit rail. Founded in 1906, Amsted leverages over 115 years of rail expertise and validates designs through AAR and ISO-standard testing. Products include OEM and aftermarket variants for new-build and maintenance markets. Global compliance spans AAR, EN and other regional standards.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBearings, wheel-end and drivetrain\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAmsted Industries’ bearings, bogie components, wheel-end assemblies and driveline parts target rail and heavy-vehicle markets, focusing on reduced friction, extended service intervals and high-load performance. Sealed systems (commonly IP67) and advanced metallurgy improve reliability in harsh environments and wide temps. Integration support optimizes system-level performance, critical as US freight rail moves ~42% of domestic ton-miles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSprings and suspension systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLeaf, coil, and air springs supply truck, bus, off-highway, and construction equipment segments, engineered to balance load capacity, ride quality, and durability under cyclic stress.\u003c\/p\u003e\n\u003cp\u003eDesigns are validated to deliver fatigue life exceeding 1 million cycles through metallurgical expertise and precise heat-treatment control.\u003c\/p\u003e\n\u003cp\u003eCustom tuning aligns suspension behavior with OEM performance targets, typically achieving ride and load responses within ±5% of specified values.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEngineered castings and forgings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEngineered large-format steel castings and precision forgings serve rail, construction and industrial markets, with near-net-shape processes cutting machining waste by up to 60% and preserving material strength. NDT, heat treatment and dimensional control deliver tolerances as tight as ±0.1 mm for safety-critical components. Co-engineering achieves typical weight reductions of 10–25%, improving lifecycle cost and fuel efficiency.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eApplications: rail, construction, industrial\u003c\/li\u003e\n\u003cli\u003eWaste reduction: near-net-shape up to 60%\u003c\/li\u003e\n\u003cli\u003eTolerances: down to ±0.1 mm\u003c\/li\u003e\n\u003cli\u003eWeight reduction: 10–25%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eValue-added engineering and services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eValue-added engineering at Amsted integrates design collaboration, simulation, prototyping, testing and failure analysis to accelerate product development and improve reliability.\u003c\/p\u003e\n\u003cp\u003eLifecycle support covers spare parts, refurbishment and reliability programs while digital monitoring and data-driven maintenance recommendations—aligned with ISO 9001 and IATF 16949 systems—cut unplanned downtime and extend asset life.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCapabilities: design, simulation, prototyping, testing, failure analysis\u003c\/li\u003e\n\u003cli\u003eLifecycle: spare parts, refurbishment, reliability programs\u003c\/li\u003e\n\u003cli\u003eDigital: monitoring, data-driven maintenance (predictive focus)\u003c\/li\u003e\n\u003cli\u003eQuality: global systems, ISO 9001, IATF 16949\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDurability \u0026amp; safety: \u0026gt;1,000,000 cycles, IP67, ±0.1 mm, 60% less waste, 10–25% lighter\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAmsted products prioritize durability, safety and lifecycle value across rail, heavy-vehicle and industrial markets, validated to AAR\/ISO standards and engineered for \u0026gt;1,000,000 fatigue cycles. Sealed systems (commonly IP67), tolerances to ±0.1 mm, near-net-shape waste reduction up to 60% and weight cuts of 10–25% improve reliability and lifecycle cost.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eService history\u003c\/td\u003e\n\u003ctd\u003eFounded 1906 (115+ years)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFatigue life\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;1,000,000 cycles\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSealing\u003c\/td\u003e\n\u003ctd\u003eIP67 common\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTolerances\u003c\/td\u003e\n\u003ctd\u003e±0.1 mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWaste reduction\u003c\/td\u003e\n\u003ctd\u003eUp to 60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight reduction\u003c\/td\u003e\n\u003ctd\u003e10–25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professionally written, company-specific deep dive into Amsted Industries’ Product, Price, Place, and Promotion strategies, ideal for managers, consultants, and marketers needing a complete breakdown of its industrial products, pricing models, distribution channels, and B2B promotional tactics. Uses real practices and competitive context to make the analysis ready for stakeholder reports, benchmarking, or strategy workshops.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Amsted Industries' 4Ps into a concise, at-a-glance summary that clarifies product, price, place and promotion strategies to quickly resolve stakeholder confusion and align leadership. Perfect for presentations, rapid decision-making, and customizable for team workshops or competitive comparisons.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal manufacturing footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAmsted Industries operates over 50 plants across North America, Europe, and Asia, supporting regional demand and diversifying supply-chain risk while employing roughly 9,000 people worldwide. Plants sited near major rail hubs and OEM clusters shorten lead times for wheelsets and components. Localized production ensures compliance with EU, US, and Asian regulatory standards. Capacity planning is synchronized with cyclical industrial demand to manage throughput and inventory.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-OEM sales channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAccount executives and technical teams work directly with OEMs to integrate Amsted components into vehicle platforms, securing multi-year design wins and privately held status that supports long-term commitments. Long-term supply agreements commonly span 3–7 years, anchoring volume and design roadmaps. EDI-enabled order flows reduce order cycle times by up to 40% and lower errors, while joint planning balances demand variability and production efficiency across the supply base.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAftermarket and distributor networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAuthorized distributors and service partners extend Amsted Industries reach into maintenance operations through a global network operated by the privately held, Chicago‑headquartered company founded in 1912.\u003c\/p\u003e\n\u003cp\u003eStocking programs position fast‑moving parts near end users to minimize downtime while certified installers protect product quality and warranty integrity.\u003c\/p\u003e\n\u003cp\u003eData‑sharing between Amsted and partners enhances replacement forecast accuracy and service coordination using real‑time logistics and inventory signals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJIT logistics and inventory programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eVendor-managed inventory and kanban reduce buyer carrying costs and free working capital, while regional warehouses buffer demand variability and support 24–48 hour fulfillment; packaging and kitting synchronize with assembly lines to minimize changeovers, and KPI-driven logistics prioritize OTIF ≥98% and near-zero line stoppages.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eVMI\/kanban: up to 20% carrying cost reduction (industry 2024)\u003c\/li\u003e\n\u003cli\u003eRegional warehouses: 24–48h fulfillment\u003c\/li\u003e\n\u003cli\u003eOTIF target: ≥98% (2024 benchmark)\u003c\/li\u003e\n\u003cli\u003ePackaging\/kitting: reduced changeover, fewer stoppages\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital portals and technical support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDigital portals and EDI catalogs streamline spec selection and ordering, cutting manual order processing costs by 30–60% and accelerating procurement cycles; self-serve technical documentation, drawings and compliance data reduce support tickets and speed approvals. Field engineering provides onsite audits and problem resolution, while remote diagnostics and virtual training can lower mean time to repair by up to 40% and boost first-time fix rates.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEDI\/order automation: 30–60% cost reduction\u003c\/li\u003e\n\u003cli\u003eSelf-serve docs: fewer support tickets\u003c\/li\u003e\n\u003cli\u003eField engineering: onsite audits \u0026amp; fixes\u003c\/li\u003e\n\u003cli\u003eRemote diagnostics\/training: ~40% faster repairs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e50+ plants, ~9,000 employees, OTIF ≥\u003cstrong\u003e98%\u003c\/strong\u003e, 24–48h fulfillment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAmsted operates 50+ plants in North America, Europe and Asia with ~9,000 employees, siting capacity near rail hubs and OEM clusters to shorten lead times and meet regional regs. Multi-year contracts (3–7 years), VMI\/kanban reduce carrying costs up to 20%, regional warehouses enable 24–48h fulfillment and OTIF ≥98%. EDI cuts order costs 30–60% and remote diagnostics can cut MTTR ~40%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlants\u003c\/td\u003e\n\u003ctd\u003e50+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmployees\u003c\/td\u003e\n\u003ctd\u003e~9,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOTIF target\u003c\/td\u003e\n\u003ctd\u003e≥98%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFulfillment\u003c\/td\u003e\n\u003ctd\u003e24–48h\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVMI saving\u003c\/td\u003e\n\u003ctd\u003eup to 20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEDI saving\u003c\/td\u003e\n\u003ctd\u003e30–60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContract length\u003c\/td\u003e\n\u003ctd\u003e3–7 yrs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eAmsted Industries 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Amsted Industries 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete and editable. It covers Product, Price, Place and Promotion with concise insights, data-driven recommendations and tactical applications. No samples or demos—this is the final document.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56164899029369,"sku":"amsted-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/amsted-marketing-mix.png?v=1762741891","url":"https:\/\/portersfiveforce.com\/products\/amsted-marketing-mix","provider":"Porter's Five Forces","version":"1.0","type":"link"}