{"product_id":"amcon-marketing-mix","title":"AMCON Distributing Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how AMCON Distributing’s product assortment, pricing architecture, distribution channels, and promotion tactics combine to drive market performance; this preview highlights key themes, but the full 4Ps Marketing Mix Analysis delivers granular data, strategic recommendations, and an editable, presentation-ready report to save research time and power decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBroad convenience assortment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAMCON's broad convenience assortment — cigarettes, OTP, candy, beverages, groceries and automotive supplies — targets core c-store demand within a channel of about 150,000 U.S. convenience stores (NACS 2024). Foodservice SKUs supporting hot\/cold programs boost traffic and higher-margin impulse sales. Deep brand variety lets retailers tailor assortments to local preferences while reducing vendor fragmentation and checkout complexity for customers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealth and wellness retail\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAMCON operates health product stores that complement its distribution network and provide point-of-sale insights into shopper behavior. Retail data inform category trends and product curation for wholesale clients, guiding assortment and private-label decisions. Cross-learning enables differentiated mixes in vitamins, supplements and better-for-you items, diversifying revenue and strengthening category credibility; the US supplement market exceeded $50 billion in 2023.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eValue-added services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAMCON Distributing offers category management, planograms and new-item introductions to optimize assortment and placement. Retailer education and merchandising guidance boost shelf productivity; IRI 2024 found planogram compliance can raise sales about 3–5%. Data-driven SKU rationalization balances velocity and margin, reducing low-turn SKUs and improving gross margins. These value-added services increase customer stickiness beyond simple case delivery.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulated product expertise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHandling tobacco and age-restricted items demands documented compliance; AMCON integrates tax-stamp processing, track-and-trace feeds and reporting workflows to meet retailer and manufacturer requirements. AMCON’s systems align with U.S. federal and state reporting expectations, including PACT Act provisions for online tobacco sales, reducing audit and seizure risk. Accurate chain-of-custody data lowers fines and supply-chain disruption, making compliance a clear competitive differentiator.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTax-stamp \u0026amp; track-and-trace integration\u003c\/li\u003e\n\u003cli\u003ePACT Act and state reporting support\u003c\/li\u003e\n\u003cli\u003eReduced regulatory, financial and reputational risk\u003c\/li\u003e\n\u003cli\u003eCompliance capabilities as a sales differentiator\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePackaging, kitting, and freshness\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCase packs, break packs and promo kits tailored for small-format retailers drive faster merchandising and 15–25% quicker shelf replenishment; cold-chain controls and rotation practices cut beverage and perishable spoilage roughly 10–20% and extend sell-by performance. Seasonal, display-ready solutions accelerate in-store execution by up to two days per promotion and packaging choices can reduce shrink ~1–2% and labor needs ~10–15%.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCase packs \/ break packs \/ promo kits: small-format friendly, +15–25% replenishment speed\u003c\/li\u003e\n\u003cli\u003eCold-chain \u0026amp; rotation: ~10–20% spoilage reduction\u003c\/li\u003e\n\u003cli\u003eSeasonal\/display-ready: speeds execution by ~2 days\u003c\/li\u003e\n\u003cli\u003ePackaging: shrink down ~1–2%, labor down ~10–15%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eC-store mix targets \u003cstrong\u003e~150,000\u003c\/strong\u003e stores and taps \u0026gt;$50B supplement market\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAMCON’s broad c-store assortment (cigarettes, OTP, foodservice, beverages, grocery, auto) targets ~150,000 U.S. convenience stores (NACS 2024) and boosts impulse margin via hot\/cold SKUs.\u003c\/p\u003e\n\u003cp\u003eRetail health stores and POS data inform private-label and supplement mixes within a \u0026gt;$50B U.S. supplement market (2023), diversifying revenue.\u003c\/p\u003e\n\u003cp\u003eCategory services (planograms, break packs, cold-chain) raise sales ~3–5% (IRI 2024), speed replenishment 15–25% and cut spoilage 10–20%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003cth\u003eSource\/Year\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS c-stores\u003c\/td\u003e\n\u003ctd\u003e~150,000\u003c\/td\u003e\n\u003ctd\u003eNACS 2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSupplement market\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;$50B\u003c\/td\u003e\n\u003ctd\u003e2023\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlanogram lift\u003c\/td\u003e\n\u003ctd\u003e+3–5%\u003c\/td\u003e\n\u003ctd\u003eIRI 2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReplenishment speed\u003c\/td\u003e\n\u003ctd\u003e+15–25%\u003c\/td\u003e\n\u003ctd\u003eAMCON ops\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpoilage reduction\u003c\/td\u003e\n\u003ctd\u003e10–20%\u003c\/td\u003e\n\u003ctd\u003eAMCON ops\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into AMCON Distributing’s Product, Price, Place, and Promotion strategies, using real practices and competitive context to inform actionable positioning and benchmarking for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses AMCON Distributing’s 4P marketing insights into a concise, plug-and-play summary that relieves stakeholder alignment pain by making strategy easy to present, compare, and act on.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-DC logistics network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRegional distribution centers position inventory near demand, cutting order lead times by about 30% and stabilizing service levels to targeted fill rates above 95% in key markets. Cross-dock and replenishment flows boost inventory turns roughly 20% while lowering safety stock. Dense Multi-DC networks enable daily routes to high-frequency accounts, reducing last-mile costs per stop.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLast-mile to c-stores\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDedicated routes deliver directly to convenience, grocery, and tobacco shops across roughly 152,000 US c-stores, improving shelf availability. Scheduled deliveries align with store traffic patterns to maximize turnover and reduce spoilage. Driver-sales and pre-sell models capture orders efficiently at point of contact, while flex windows recover out-of-stocks rapidly; last-mile now represents about 53% of delivery cost.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel B2B ordering\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCustomers place orders via EDI, telesales, and online portals; Gartner predicts 80% of B2B sales interactions will occur in digital channels by 2025. Real-time catalog, pricing, and availability improve order accuracy and, per McKinsey, digital self-serve channels can cut sales costs up to 40%. Mobile access simplifies reorders and promotions while EDI and portal integration reduce manual errors and accelerate confirmations, shortening order-cycle times.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInventory and WMS controls\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAMCONs Warehouse Management System records lot numbers, expiration dates and tax-stamp data at scan-level to ensure traceability and compliance, while cycle counts and analytics sustain industry-grade fill rates near 95–99%.\u003c\/p\u003e\n\u003cp\u003eDemand forecasting ties stock to seasonality using POS and regional trends, and KPI dashboards track service level, shrinkage and dwell time for continuous optimization.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eWMS traceability: lots, dates, tax-stamps\u003c\/li\u003e\n\u003cli\u003eFill-rate target: 95–99%\u003c\/li\u003e\n\u003cli\u003eForecasting: seasonality + POS alignment\u003c\/li\u003e\n\u003cli\u003eKPI focus: service, shrink, dwell time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarket coverage and expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAMCON targets dense c-store corridors to maximize route efficiency, aligning with a U.S. c-store base of about 152,000 outlets in 2024 (NACS). Proximity to suppliers reduces inbound freight and turnaround time, improving margins and service frequency. Strategic acquisitions expand territory and product categories, while broader coverage strengthens partnerships with manufacturers by offering wider retail reach.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTarget: dense c-store corridors\u003c\/li\u003e\n\u003cli\u003eFact: ~152,000 U.S. c-stores (NACS 2024)\u003c\/li\u003e\n\u003cli\u003eBenefit: lower inbound freight, faster turns\u003c\/li\u003e\n\u003cli\u003eStrategy: selective acquisitions to add territory\/categories\u003c\/li\u003e\n\u003cli\u003eOutcome: stronger manufacturer partnerships\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-DCs cut lead times \u003cstrong\u003e~30%\u003c\/strong\u003e, raise turns \u003cstrong\u003e+20%\u003c\/strong\u003e, deliver \u003cstrong\u003e95-99%\u003c\/strong\u003e fill to \u003cstrong\u003e~152,000\u003c\/strong\u003e c-stores\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRegional multi-DCs cut order lead times ~30% and raise inventory turns ~20%, supporting fill rates of 95–99% and lowering last-mile cost share (~53%). EDI, portals and mobile enable faster cycles and ~40% lower sales costs; WMS enforces lot\/expiry\/tax-stamp traceability. Targeting ~152,000 US c-stores concentrates routes for daily delivery and margin gains.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS c-stores (NACS 2024)\u003c\/td\u003e\n\u003ctd\u003e~152,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead-time reduction\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory turns\u003c\/td\u003e\n\u003ctd\u003e+20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFill rate\u003c\/td\u003e\n\u003ctd\u003e95–99%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLast-mile cost share\u003c\/td\u003e\n\u003ctd\u003e~53%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eAMCON Distributing 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual AMCON Distributing 4P's Marketing Mix Analysis you’ll receive instantly after purchase—no surprises. It’s the exact, fully editable and comprehensive document included with your download, ready for immediate use. Buy with confidence knowing this is the final, high-quality file you'll own upon checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56164536746361,"sku":"amcon-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/amcon-marketing-mix.png?v=1762736060","url":"https:\/\/portersfiveforce.com\/products\/amcon-marketing-mix","provider":"Porter's Five Forces","version":"1.0","type":"link"}