{"product_id":"altusgroup-marketing-mix","title":"Altus Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Altus Group’s Product, Price, Place, and Promotion choices create competitive advantage and drive client value; this concise snapshot teases strategic patterns and market positioning. For an editable, data-rich 4Ps breakdown with actionable recommendations and slide-ready visuals, purchase the full Marketing Mix Analysis to save time and accelerate decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated CRE software platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAltus delivers end-to-end platforms for valuation, asset and portfolio management tailored to commercial real estate, supporting valuation workflows for over US$2 trillion in assets. Solutions unify underwriting, scenario modeling and reporting to boost speed and accuracy, cutting model turnaround times by up to 40% in client case studies. Cloud-first design enables real-time collaboration across investors, developers and occupiers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarket data and analytics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAltus Group Market data and analytics leverages proprietary datasets and benchmarks covering rents, cap rates (typically 3–7% for prime assets) and construction costs, with construction-cost inflation running roughly 3–7% annually in 2023–24.\u003c\/p\u003e\n\u003cp\u003eAdvanced analytics surface trends and risk signals—vacancy shifts, yield compression and cost overruns—to guide investment and operating decisions with quantifiable KPIs.\u003c\/p\u003e\n\u003cp\u003eAPIs and role-based dashboards deliver executive summaries and analyst-level data feeds, enabling faster decisions and scenario modeling across portfolios.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProperty tax and valuation advisory\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIndependent Altus Group experts manage assessments, appeals and compliance to reduce tax burden and uncertainty, delivering defensible outcomes for clients across commercial and residential portfolios. Valuation advisory supports transactions, IFRS\/US GAAP financial reporting and lender requirements with market-based appraisal methodologies and peer-reviewed reports. Services are tech-enabled with evidence packages, digital workflow tracking and integrations to Argus and proprietary analytics to improve auditability and turnaround times.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCost and development advisory\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCost and development advisory optimizes budgets, schedules, and procurement from pre-construction through delivery, delivering feasibility, cost planning, and change-control to protect margins. Teams leverage market rates and historical project outcomes to reduce risk—McKinsey found large projects often run 20% longer and up to 80% over budget, underscoring the value of rigorous cost controls. Altus Group advisory targets measurable margin protection and delivery certainty across portfolios.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\u003c\/ul\u003e\n\u003cli\u003eServices: feasibility, cost planning, change control\u003c\/li\u003e\n\u003cli\u003eImpact: addresses 20% schedule slippage and up to 80% cost overrun risk (McKinsey)\u003c\/li\u003e\n\u003cli\u003eData: market rates + historical project outcomes\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSecure integrations and support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOpen integrations link ERP, BI and data lakes to create a single source of truth, enabling unified valuation and portfolio analytics; enterprise-grade security with SOC 2 and ISO 27001 controls ensures auditability and governance to institutional standards. Dedicated training, onboarding and 24\/7 support drive faster adoption and measurable ROI for enterprise clients.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eERP\/BI\/data lakes: unified data\u003c\/li\u003e\n\u003cli\u003eSecurity: SOC 2, ISO 27001\u003c\/li\u003e\n\u003cli\u003eGovernance: full audit trails\u003c\/li\u003e\n\u003cli\u003eSupport: onboarding, training, 24\/7 assistance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCRE valuation covering \u0026gt;US$2T AUM, 40% faster models, SOC 2 ISO 27001\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAltus offers end-to-end CRE valuation and portfolio platforms covering \u0026gt;US$2 trillion AUM, cutting model turnaround times up to 40% and integrating market data, construction-cost inflation (3–7% in 2023–24) with role-based APIs. Advisory and cost services target schedule slippage (20%) and cost overrun risk (up to 80%). Security: SOC 2, ISO 27001.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003cth\u003eSource\/Year\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAUM\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;US$2 trillion\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eModel speed\u003c\/td\u003e\n\u003ctd\u003e-40%\u003c\/td\u003e\n\u003ctd\u003eClient case studies\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConstruction inflation\u003c\/td\u003e\n\u003ctd\u003e3–7%\u003c\/td\u003e\n\u003ctd\u003e2023–24\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSchedule slippage\u003c\/td\u003e\n\u003ctd\u003e20%\u003c\/td\u003e\n\u003ctd\u003eMcKinsey\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCost overruns\u003c\/td\u003e\n\u003ctd\u003eup to 80%\u003c\/td\u003e\n\u003ctd\u003eMcKinsey\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSecurity\u003c\/td\u003e\n\u003ctd\u003eSOC 2, ISO 27001\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professionally written, company-specific deep dive into Altus Group’s Product, Price, Place, and Promotion strategies, using real practices and competitive context to ground analysis; ideal for managers, consultants, and marketers needing a clean, repurposeable strategy document with actionable positioning and benchmarking insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Altus Group’s 4P marketing mix in a concise, structured view to quickly relieve decision-making friction—ideal for leadership briefings, aligning cross-functional teams, and plugging into decks or workshops for rapid strategic action.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal enterprise coverage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePresence across North America, EMEA and APAC enables Altus Group to serve cross-border portfolios across 80+ markets. Local experts—about 2,600 professionals—pair regional knowledge with global valuation and advisory standards. Centralized coordination and shared platforms ensure consistent delivery and reporting for multinational clients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect sales to CRE decision-makers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAccount executives and solution consultants target asset managers, CFOs and heads of tax, using discovery-led selling to align Altus Group solutions with portfolio strategies and mandates; enterprise sales cycles typically run 9–18 months. Long-cycle relationships are cultivated through executive sponsorship to secure multi-year contracts and cross-sell opportunities, improving governance and deal continuity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePartner and channel ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAltus Group (TSX: AIF) leverages system integrators, brokerages and advisory partners to extend reach and implementation capacity across North America and Europe. Data partnerships with third-party providers enrich client analytics and workflows, integrating valuation, benchmarking and market data. Co-selling and referral programs accelerate adoption in strategic accounts, shortening sales cycles and increasing cross-sell opportunities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud delivery and self-service\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAltus Group leverages SaaS deployment for rapid rollout and elastic scaling, enabling enterprise performance across portfolios while Gartner reports the worldwide public cloud services market reached US$591.8B in 2023, underscoring fast adoption. Web portals and APIs deliver always-on access for distributed teams and regular release cadence pushes features without client-side disruption.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSaaS rapid rollout\u003c\/li\u003e\n\u003cli\u003eScalable performance\u003c\/li\u003e\n\u003cli\u003eAlways-on portals\/APIs\u003c\/li\u003e\n\u003cli\u003eContinuous releases, zero client disruption\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomer success and enablement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDedicated customer success managers at Altus Group drive onboarding, define KPIs, and identify expansion opportunities across product suites to increase adoption and reduce churn.\u003c\/p\u003e\n\u003cp\u003eCertification programs, active user communities, and comprehensive knowledge bases build customer capability and accelerate time-to-value for enterprise and SMB clients.\u003c\/p\u003e\n\u003cp\u003eWhere customers need ongoing support, Altus Group offers managed services that handle day-to-day operations, integrations, and optimization to ensure sustained ROI.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDedicated success managers\u003c\/li\u003e\n\u003cli\u003eCertification and communities\u003c\/li\u003e\n\u003cli\u003eManaged operational services\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal SaaS leader: \u003cstrong\u003e80+\u003c\/strong\u003e markets, \u003cstrong\u003e2,600\u003c\/strong\u003e professionals, \u003cstrong\u003e9-18\u003c\/strong\u003e month enterprise cycle\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGlobal footprint: 80+ markets; 2,600 professionals; enterprise sales cycle 9–18 months; SaaS\/APIs with continuous releases; Gartner: public cloud market US$591.8B (2023); TSX: AIF.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarkets\u003c\/td\u003e\n\u003ctd\u003e80+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmployees\u003c\/td\u003e\n\u003ctd\u003e~2,600\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSales cycle\u003c\/td\u003e\n\u003ctd\u003e9–18 months\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud market (2023)\u003c\/td\u003e\n\u003ctd\u003eUS$591.8B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eAltus Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown is the actual Altus Group 4P's Marketing Mix Analysis you’ll receive instantly after purchase—no surprises. This comprehensive, editable file covers Product, Price, Place and Promotion and is download-ready. You're viewing the exact final document included with your order.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56164666278265,"sku":"altusgroup-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/altusgroup-marketing-mix.png?v=1762738320","url":"https:\/\/portersfiveforce.com\/products\/altusgroup-marketing-mix","provider":"Porter's Five Forces","version":"1.0","type":"link"}