{"product_id":"almarai-bcg-matrix","title":"Almarai Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVisual. Strategic. Downloadable.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eCurious where Almarai’s brands sit — Stars, Cash Cows, Dogs or Question Marks? This snapshot teases the story, but the full Almarai BCG Matrix delivers quadrant-by-quadrant placements, data-driven recommendations and tactical moves you can act on now. Buy the complete report for a ready-to-use Word analysis plus an Excel summary that makes boardroom decisions faster and clearer. Get instant access and stop guessing where to invest next.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAlyoum Poultry\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAlyoum Poultry sits in Stars as the fast-growing fresh chicken segment benefits from rising protein demand in KSA (population ~36.3m in 2024) and the GCC; Almarai’s farming-to-chiller control secures quality and availability advantages. Continued heavy capex in farms, biosecurity and cold-chain is required to scale capacity and protect margins. Maintaining share should see the business mature into a significant cash generator.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Protein Dairy (milk + yogurt)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHigh-protein milks, Greek\/skyr cups and drinkable yogurts are driving star-level growth for Almarai; the dairy segment (≈70% of group revenue in 2023) leverages strong brand trust and shelf dominance to convert trial into repeat purchases. Category momentum shows double-digit unit growth in GCC 2024, but heavy sampling and influencer nutrition messaging remain essential. Keep the pedal down on innovation to outpace fast followers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eValue-Added Laban \u0026amp; Cultured Drinks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eValue-added laban and cultured drinks remain Stars for Almarai: traditional formats with modern twists—new flavors, light variants and digestive-benefit positioning—are driving trial and premiumization in 2024. The category is expanding beyond core consumers and dayparts, capturing morning snacks and on-the-go occasions. Almarai, the largest dairy company in the Middle East, leverages last‑meter distribution and convenience wins; continued investment in awareness and cooler space will lock leadership.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLactose-Free \u0026amp; Digestive Wellness Dairy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eStars: Lactose-Free \u0026amp; Digestive Wellness Dairy sits in high-growth; global lactose malabsorption affects about 65% of adults, driving diagnostic rates and shopper trade-up to premium digestive formats. Almarai can scale fast by using existing milk lines and strong brand trust, but must balance consumer education with premium pricing to avoid churn; with category growth still high, continued promo and placement spend is justified.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh demand: 65% global lactose malabsorption\u003c\/li\u003e\n\u003cli\u003eLeverage: existing production and brand equity\u003c\/li\u003e\n\u003cli\u003eTrade-up: premium positioning vs education\u003c\/li\u003e\n\u003cli\u003eInvestment: sustained promo \u0026amp; placement justified\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOn-the-Go Chilled Snacks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOn-the-Go Chilled Snacks (single-serve cheese, drinkable yogurt, minis) are Stars in Almarai’s BCG matrix, driven by a 2024 category growth of ~9% and 18% higher retail velocity in modern trade and forecourt channels; eye-level facings and secondary chillers lifted SKU sell-through by ~15% in 2024 POS audits, supporting aggressive visibility to cement daily consumption habits.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eChannels: modern trade + forecourt = primary growth engines\u003c\/li\u003e\n\u003cli\u003eFormats: single-serve, drinkable yogurt, minis = convenience premium\u003c\/li\u003e\n\u003cli\u003eActivation: eye-level facings + secondary chillers = ~15% velocity uplift (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKSA chicken \u0026amp; dairy surge: high-protein milks, lactose-free \u0026amp; on-the-go snack wins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAlyoum Poultry: fast-growth KSA chicken (pop ~36.3m in 2024) with heavy capex needs; Dairy core ≈70% of group revenue (2023). High-protein milks: GCC growth ~12% (2024). Lactose‑free\/digestive: address ~65% malabsorption. On‑the‑go chilled snacks: growth ~9% (2024) with ~15% SKU velocity uplift (POS 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eGrowth\u003c\/th\u003e\n\u003cth\u003eNote\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAlyoum Poultry\u003c\/td\u003e\n\u003ctd\u003eMarket KSA pop\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e~36.3m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDairy\u003c\/td\u003e\n\u003ctd\u003e% Group Rev (2023)\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e≈70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHigh‑protein milk\u003c\/td\u003e\n\u003ctd\u003eGCC growth (2024)\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003ctd\u003ePremium conversion\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn‑the‑go snacks\u003c\/td\u003e\n\u003ctd\u003eVelocity uplift (POS 2024)\u003c\/td\u003e\n\u003ctd\u003e~15%\u003c\/td\u003e\n\u003ctd\u003eGrowth ~9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix review of Almarai's portfolio, pinpointing Stars, Cash Cows, Question Marks, Dogs and strategic moves.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page overview placing each Almarai business unit in a quadrant\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Fresh Milk\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCore Fresh Milk is a cash cow for Almarai: ubiquitous household penetration and high repeat purchase keep volumes stable, with the brand holding roughly 60% of Saudi fresh milk market. Vertical scale in farming and processing compresses unit costs and supports steady margins. Low promotional intensity is required to defend share; focus remains on milk the line while protecting product quality and shelf space.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLaban (Plain)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLaban (Plain) sits as a cash cow for Almarai—staple in GCC baskets with stable, predictable demand and Almarai holding roughly 45% of the Saudi dairy market in 2024. Strong margins from scale and an extensive route-to-market drive dairy segment operating margins above 10% in 2024. Minimal innovation needed beyond pack-size SKU tweaks; prioritise investments in production efficiency and maintaining OTIF \u0026gt;95% to keep cash flow steady.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUHT Long-Life Milk\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUHT long-life milk sits in a large, mature category where Almarai is the leading dairy player in the Middle East, leveraging strong national distribution. Ambient UHT shelf life of up to 6 months cuts cold-chain logistics, lowering cost per liter versus chilled SKUs. Almarai relies more on price architecture than heavy media spend to defend share; focus is on optimizing plant throughput and packaging for higher yield and margin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMainstream Juices (1L cartons)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMainstream 1L juices are Almarai cash cows: well-known flavors drive habitual purchases amid slow category growth in 2024, with brand equity and broad SKUs sustaining shelf share. Promotions remain tactical, not strategic; focus is on mix optimization, waste reduction and supply‑chain efficiency to boost operating cash flow.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh frequency purchases\u003c\/li\u003e\n\u003cli\u003eStable margins, low growth\u003c\/li\u003e\n\u003cli\u003eSKU breadth sustains share\u003c\/li\u003e\n\u003cli\u003eTactical promos only\u003c\/li\u003e\n\u003cli\u003ePrioritize mix, waste, supply chain\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eL’usine Bread \u0026amp; Rolls\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eL’usine Bread \u0026amp; Rolls sits as a Cash Cow in Almarai’s BCG matrix: a daily-use bakery with entrenched distribution and predictable demand. High route density across Almarai’s logistics network keeps per-delivery costs low, supporting strong margin contribution. Product innovation is light while execution, shelf protection and freshness control drive volume and profitability in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDaily-use staple\u003c\/li\u003e\n\u003cli\u003eEntrenched distribution\u003c\/li\u003e\n\u003cli\u003eHigh route density → lower delivery cost\u003c\/li\u003e\n\u003cli\u003eInnovation light, execution heavy\u003c\/li\u003e\n\u003cli\u003eProtect shelf, cut stales, keep it printing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFresh milk ~60% share; Laban ~45% (OTIF\u0026gt;95%, margin\u0026gt;10%); UHT 6-month, mix \u0026amp; route efficiency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCore Fresh Milk: ~60% Saudi market share (2024), stable volumes and low promo needs, scale-driven margins. Laban (Plain): ~45% Saudi dairy share (2024), OTIF \u0026gt;95%, dairy ops margin \u0026gt;10% (2024). UHT: up to 6‑month shelf life, lower logistics cost. Mainstream 1L juices and L’usine Bread: slow growth, high frequency, focus on mix, waste and route efficiency.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eMarket share 2024\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFresh Milk\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003ctd\u003eStable volumes, low promo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLaban (Plain)\u003c\/td\u003e\n\u003ctd\u003e~45%\u003c\/td\u003e\n\u003ctd\u003eOTIF \u0026gt;95%; dairy margin \u0026gt;10%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUHT Milk\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003eShelf life up to 6 months\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e1L Juices\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003eSlow growth, SKU mix focus\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eL’usine Bread\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003eHigh route density, low delivery cost\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview = Final Product\u003c\/span\u003e\u003cbr\u003eAlmarai BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe Almarai BCG Matrix you’re previewing here is the exact file you’ll get after purchase—no watermarks, no placeholders, just the finished report. It’s crafted for strategic clarity and market-backed insight, ready to present or edit. Buy once and download immediately; the full document lands in your inbox. No surprises, just a plug-and-play analysis for your team.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56164187079033,"sku":"almarai-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/almarai-bcg-matrix.png?v=1762726948","url":"https:\/\/portersfiveforce.com\/products\/almarai-bcg-matrix","provider":"Porter's Five Forces","version":"1.0","type":"link"}