{"product_id":"allisontransmission-marketing-mix","title":"Allison Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDive into Allison’s 4P’s Marketing Mix Analysis to see how product design, pricing architecture, channel strategy, and promotions combine to drive market performance. This concise preview highlights key moves, but the full editable report delivers data-backed insights, real examples, and presentation-ready slides. Save hours and get a ready-to-use framework for strategic planning or academic work—purchase the complete analysis today.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomatic transmissions portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAllison offers medium- and heavy-duty fully automatic transmissions engineered for commercial and defense applications, with over a century of automatic-transmission heritage dating to 1915. Product lines are tailored to duty cycles such as refuse, construction, bus, and motorhome, emphasizing torque capacity, smooth shifting, and uptime for severe-service environments. Modular packaging and variants address differing chassis, axle and PTO requirements.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHybrid and e-Propulsion systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAllison 4P supplies hybrid-electric and fully electric propulsion for buses and specialty vehicles, combining motors, power electronics and control software to cut fuel use by 20–40% for hybrids and eliminate tailpipe CO2 for BEVs. Systems target fleet electrification mandates and TCO reductions of up to 15–30% in urban duty cycles. Modular architectures scale across ~50–500 kW power classes and 400–800 V standards to meet regional requirements.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElectronic controls and software\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eProprietary controls, shift algorithms and calibration software optimize transmission performance and fuel economy. Telematics-ready ECUs support SAE J1939 and ISO 14229 diagnostics, with LTE\/5G over-the-air updates and fleet-management integration. Feature sets include adaptive shifting, retarder control and driveline protection. Configurations are tuned to OEM specs and specific route profiles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAftermarket parts and services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAftermarket genuine parts, reman units (costs 40–60% lower than new), fluids and maintenance kits ensure Allison driveline lifecycle reliability; factory-authorized centers deliver diagnostics, repairs and warranty administration while preventive maintenance programs cut unplanned downtime by up to 30% and protect residual value. Technical training and manuals lift technician first‑time fix rates ~15–20%.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003egenuine parts\u003c\/li\u003e\n\u003cli\u003ereman units (40–60% cost savings)\u003c\/li\u003e\n\u003cli\u003efluids \u0026amp; maintenance kits\u003c\/li\u003e\n\u003cli\u003efactory-authorized service\u003c\/li\u003e\n\u003cli\u003epreventive maintenance (≤30% downtime reduction)\u003c\/li\u003e\n\u003cli\u003etechnical training \u0026amp; manuals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDurability, testing, and customization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAllison units undergo rigorous validation to SAE J1455 and ISO 16750 standards for thermal, vibration, and high-load duty cycles; materials and components are selected to meet OEM long-service targets and harsh-environment specs. Custom options cover gear ratios, oil coolers, interface standards, and defensive features while packaging provides VIN-level labeling and compliance documentation.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eStandards: SAE J1455, ISO 16750\u003c\/li\u003e\n\u003cli\u003eCustomization: gear ratios, coolers, interfaces, security\u003c\/li\u003e\n\u003cli\u003eDurability focus: material selection for extended service\u003c\/li\u003e\n\u003cli\u003ePackaging: VIN labeling, compliance docs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHeavy-duty e-axles cut fuel \u003cstrong\u003e20–40%\u003c\/strong\u003e, urban TCO \u003cstrong\u003e15–30%\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAllison products deliver medium\/heavy-duty automatic transmissions and e-axles for commercial\/defense use, optimized for torque, uptime and OEM integration. Hybrid systems cut fuel 20–40% and BEVs eliminate tailpipe CO2; modular 50–500 kW, 400–800 V architectures reduce urban TCO 15–30%. Reman parts save 40–60%, preventive maintenance cuts unplanned downtime ≤30%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHybrid fuel saving\u003c\/td\u003e\n\u003ctd\u003eFuel reduction\u003c\/td\u003e\n\u003ctd\u003e20–40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBEV emissions\u003c\/td\u003e\n\u003ctd\u003eTailpipe CO2\u003c\/td\u003e\n\u003ctd\u003e0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePower classes\u003c\/td\u003e\n\u003ctd\u003eRange\u003c\/td\u003e\n\u003ctd\u003e~50–500 kW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReman\u003c\/td\u003e\n\u003ctd\u003eCost savings\u003c\/td\u003e\n\u003ctd\u003e40–60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDowntime\u003c\/td\u003e\n\u003ctd\u003eReduction\u003c\/td\u003e\n\u003ctd\u003e≤30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStandards\u003c\/td\u003e\n\u003ctd\u003eValidation\u003c\/td\u003e\n\u003ctd\u003eSAE J1455, ISO 16750\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professionally written, company-specific deep dive into Allison’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground recommendations. Ideal for managers, consultants, and marketers who need a clean, data-backed, easily repurposable analysis for reports, presentations, or strategy work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses the Allison 4P's Marketing Mix into an at-a-glance summary that removes analysis overload and speeds leadership alignment. Easily customizable and plug‑and‑play for decks, meetings, or side‑by‑side brand comparisons—ideal for relieving time pressure and clarifying strategic direction.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal OEM integrations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAllison is embedded as a factory option with leading truck, bus and defense OEMs (30+ global partners including Volvo, PACCAR and Navistar) and shipped in 60+ countries. Early engineering collaboration ensures fit, calibration and certification, cutting integration cycles by ~15% and lowering retrofit needs. This channel streamlines procurement for fleets ordering new vehicles and localized homologation addresses regional compliance in 20+ markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAuthorized dealer and service networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAllison's worldwide network of 2,000+ dealer and service locations in 100+ countries provides sales, installation support, service, and parts availability to global fleets.\u003c\/p\u003e\n\u003cp\u003eDealers stock inventory tailored to local fleet mix and climate—reducing mismatches and ensuring common parts are on-hand.\u003c\/p\u003e\n\u003cp\u003eStandardized tools and factory training deliver consistent repair quality across regions, while proximity shortens downtime and cuts logistics costs for customers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAftermarket and e-commerce fulfillment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAllison distributes parts, fluids and reman units through wholesalers and online portals, tapping a global automotive aftermarket valued at about $430 billion in 2023 with e-commerce penetration near 12% in 2024. Digital catalogs with VIN\/chassis lookup cut mis-picks and improve order accuracy. Rapid-ship programs and regional hubs reduce lead times for fleet customers. Returns and core management are streamlined to accelerate reman exchanges and refurbishment cycles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect sales to fleets and government\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eStrategic accounts teams work directly with major fleets and US defense agencies to spec, pilot and secure lifecycle support agreements, shortening product development cycles and accelerating feedback-driven improvements; US DoD enacted an ~858 billion dollar budget in FY2024, underscoring scale of defense procurement opportunities.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDirect engagement: spec’ing, pilots, lifecycle support\u003c\/li\u003e\n\u003cli\u003eFaster R\u0026amp;D: tighter feedback loops to product upgrades\u003c\/li\u003e\n\u003cli\u003eProcurement scale: FY2024 DoD budget ~858 billion\u003c\/li\u003e\n\u003cli\u003eContract vehicles: simplify repeat purchases and reduce sales cycle\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional manufacturing and logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRegional manufacturing and logistics support key markets and defense requirements through proximate production and assembly sites that shorten lead times and meet military certifications; supply chain planning smooths cyclical demand across vocational segments while localized components lower tariff exposure and transit risk, and inventory policies prioritize availability for seasonal peaks and emergency deployments.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\u003c\/ul\u003e\n\u003cli\u003eProximate assembly reduces lead times and supports defense specs\u003c\/li\u003e\n\u003cli\u003eSupply chain aligns with vocational cyclical demand\u003c\/li\u003e\n\u003cli\u003eLocalized components cut tariffs and transit risk\u003c\/li\u003e\n\u003cli\u003eInventory strategy ensures seasonal and emergency readiness\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFactory-fit parts in 60+ countries, cutting integration \u003cstrong\u003e~15%\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAllison sells factory-fit across 30+ OEM partners in 60+ countries and a 2,000+ dealer\/service network in 100+ markets, cutting integration cycles ~15% and downtime. Parts, reman and fluids tap a $430B global aftermarket (e‑commerce ~12% in 2024) with rapid-ship hubs and digital VIN ordering. Strategic account teams secure defense and fleet contracts (US DoD budget ~$858B FY2024) and local assembly reduces lead times.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOEM partners\u003c\/td\u003e\n\u003ctd\u003e30+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCountries shipped\u003c\/td\u003e\n\u003ctd\u003e60+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDealers \u0026amp; service\u003c\/td\u003e\n\u003ctd\u003e2,000+ (100+ countries)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAftermarket size\u003c\/td\u003e\n\u003ctd\u003e$430B (2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑commerce\u003c\/td\u003e\n\u003ctd\u003e~12% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDoD budget\u003c\/td\u003e\n\u003ctd\u003e~$858B (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eAllison 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Allison 4P's Marketing Mix Analysis you’ll receive instantly after purchase—no surprises. This comprehensive, editable file covers Product, Price, Place and Promotion with ready-to-use insights and strategic recommendations. You're viewing the final document you'll download immediately after checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56164664803705,"sku":"allisontransmission-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/allisontransmission-marketing-mix.png?v=1762738290","url":"https:\/\/portersfiveforce.com\/products\/allisontransmission-marketing-mix","provider":"Porter's Five Forces","version":"1.0","type":"link"}